Audience Research

Our Surveys Results

 Number Of Participants

Number Of Participants
Our first question asks the
14% participant how old he/she is. We
learnt from our previous project that
15-20 age can cause bias results. Therefore
36% 21-25 we made an effort to get a wide
12% 26-30 range of results from all ages. Seeing
31-35
as though we know younger people
36-40
there were 36% 15-20 year olds.
41+
9%

13%
16%
 Male To Female Ratio

We also learnt from last year that we

should gain results from more
38%
females. As we attend an all boy’s
college, it was tough but we managed
to raise the number of females who
Male had taken the questionnaire from
Female 23% to 38%.

62%
 Most Enjoyed Genre Of Trailer
7%
2%

28%
From the results we attained, it can
Thriller be seen that the most preferred
Comedy genre of trailer is action which is
Drama
followed by thriller. Seeing as
31% Sci-fi
though we have experience in
Horror
creating a thriller sequence, we may
Action
choose to create a thriller trailer.
Romance
Fantasy
This would also attract a high
11% percentage of our audience.

3%
13% 5%
Do You Enjoy Watching Trailers?

14%
We then asked to see if our target
audience enjoyed watching these
trailers. A positive 86% of people
who took the questionnaire are
Enjoy watching entertained by trailers.
trailers?
Yes
No

86%
How Often Do You Watch Trailers?

1%4%

By asking this question we were able

to see how often our target
How often do you audience watch trailers and how
watch trailers?
intrigued they are about them. We
2 or more times a week
once a week
can see that 50% of survey takers
50%
twice a month watch trailers less than once a
45%
Less than once a month month.
Ever Been On YouTube For A Trailer?

21% This question gave us a real insight

into how many people are actually
interested in trailers. A solid 79%
have taken time out to specifically
Ever specifically been
on youtube for watch a trailer on YouTube. This
trailers? shows that our target audience will
Yes hopefully be interested in the one
No we create.

79%
Where Are You Most Exposed To Trailers?

We discovered that 49% of the

1% 11% survey takers were most exposed to
trailers via television followed by
internet. We now know what types
Where are you most of media are most powerful to
exposed to trailers? attract a certain audience.
39%
Cinema
TV
Internet
Other

49%
 Do You Go To The Cinema Early For The
Trailers?

61% of people would make sure

they get to the cinema before the
film starts to watch the pre-film
trailers. This shows that a lot of
39%
Get to cinema early for people are interested in seeing what
trailers? films are due to come out.
Yes
No
61%
Ever Been On A Films Website After Watching
Its Trailer?

More passive viewers are those that

wouldn’t actually visit a films
website after watching the trailer to
33%
it. 67% of people would watch a
trailer without going on the website,
Ever been on film where 33% of people would.
website after trailer?
Yes
No

67%