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CASE ANALYSIS

Group Process in the CHALLENGER Launch Decision


Contents
• Overview
• Issues faced
• Our Findings
• Recommendations
Overview
• NASA and Morton Thiokol
• Launch of Challenger Shuttle
• O-Rings
• Boisjoly’s Memo
• Highlights of Teleconference
• Competition with Soviet Union
Issues faced
The Launch Day (Video)
Our Findings
• Group Decision making

– Simon’s Normative Model


– Groupthink
– Groupshift (dominance)
– Discussion v/s Decision
Our Findings (cont.)
• Individual Decision making

– Defensive approach
– Sunk cost trap
– Status Quo trap
– Anchoring bias
– Confirmation bias
Our Findings (cont.)
• Group Teleconferencing
– Lack of interpersonal contact
– Brainstorming
– Poor presentation of information
Recommendations
• Case by Case Approach by NASA
• Devils advocate (NASA)
• Responsibility and authority (MTI)
• Troubleshooting team
• Statistical training of engineers
• Stephen Covey’s Model
– Be proactive
– Begin with end in mind
– First thing first
– Think win-win
– Understand, then be understood
– Synergize
– Sharpen the saw
Recommendations
History Repeats Itself

Challenger, 1986 Columbia, 2003

Engineers report O-ring Engineers report the foaming


problem problem
Managers conclude O-ring is Managers conclude foam strike
not a problem is not critical
Roger tried is best to stop the Engineers kept quiet due to
launch but had to give in fear of isolation
Groupthink the main villain Groupthink the main villain

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