Concept and meaning of Corporate

social responsibility (CSR)

Presented by :-
Aarohi srivastava

Iti bhasin
Kavya khandelwal
Roly srivastava
Shraddha tripathi
 Definition of CSR
•

CSR is about how companies manage the

business processes to produce an overall
positive impact of society.

CSR is about capacity building for sustainable

livelihoods. It respect culture differences and
find the business opportunities in building the
skills of the employees , the community and
the government.
 Meaning of CSR
•

Conducting business is an ethical way and in

the interests of the winder community.
•

Responding positively to emerging societal

priorities and expectations.
•

Balancing shareholder interests against the

interests of the winder community.
•

Being the good citizen in the community

 Concept of CSR
•

CSR(corporate social responsibility) is a

concept in which organizations consider the
interests of society by taking responsibility for
the impact of their activities on customers,
suppliers, employees, shareholders,
communities other stakeholders, future
generation and on environment. The
organizations voluntarily taking advance steps
to improve the quality of life for employees
and their families as well as for the local
community and society.
 CSR in India
•

Indians companies are now expected to discharge

their stakeholder responsibilities and societal
obligation, along with their shareholder-wealth
maximization goal.
•

Nearly all leading corporates in India are involved in

CSR programmes in areas like education, health,
livelihood creation, skill development , and
empowerment of weaker sections of the society.
Notable efforts have come from the Tata group,
Infosys, Bharti enterprises, ITC welcome group,
Indian oil corporation among others.CSR in India.
 Infosys technology limited.
•

Infosys actively involved in various community development

programmes. Infosys promoted, in 1996 the Infosys
foundation as a non-profit trust to which it contributes up to
1% PAT every year. Additionally the education and research
department at Infosys also work with employee volunteers on
community development projects. Infosys leadership has set
examples in the area of corporate citizenship and has involved
it has actively in key national bodies. They have taken
initiatives to work in the area of Research and Education,
Community Service, Rural Reach Programme, Employment,
Welfare activities under taken by the Infosys Foundation,
Healthcare for the poor, Education and Arts& Cultures.
 Purposes of the CSR
The main three purpose of the CSR:-
•

Economical
•

Environmental
•

Social aspects
 Fields where CSR is working.
•

Focus on nation building.

•

Socio-economic development.
•

Rural development
•

Education
•

Employment
•

Community support
 CSR- Internal v/s External


Internal (carried out within the organisation) viz.

1. Energy and water conservation.
2. Employee welfare – training, healthcare.
3. Affirmative action – employment of backward sections.
4. Corporate governance.
External (within vicinity or for society at large), viz.


Community development.


Environmental protection Healthcare.



Creating awareness - education, health, social issues.



E-initiatives – Online Information, education, etc .

•

For example, after 1945, TATA implemented

social welfare provisions for its employees
that have since become the legislative norm.
From the perspectives of customers, CRS
activities may include commitment to
product quality, fair pricing policies, and so.

TVS Electronics was involved in CSR during

the Tsunami to provide relief measures to the
victims. They have also participated with the
government to improve sanitation in a village
called Tiruvidenthai. Such initiatives will help
in improving the conditions of rural people.
 Benefits
•

Capacity to attract new customer.

•

A greater value for the shareholder.

•

An increase profitability.
•

Better capacity to manage the risk.

•

Products and processes of better quality.

•

Capacity to recruit first choice employees.

THANK YOU