Академический Документы
Профессиональный Документы
Культура Документы
MGT 521
Acculturation is the
process of adjusting and
adapting to a specific
culture other than one’s
own. It is one of the keys
to success in international
operations.
Cultural Collision
– Ethnocentrism
• home culture is superior to local culture
– Polycentrism
• business units abroad should act like local companies
– Geocentrism
• integrate home and host practices
How Cultures Form and Change
– choice or imposition
• cultural imperialism
• Time
• Age
• Education
• Status
Work Motivation
The Hierarchy of Needs and Need-Hierarchy Comparisons
4-20
Hall’s Low-Context, High-Context Approach
• Negotiations efficient
High-context in business
• No business without friendship
• Negotiations slow
Hall’s High-Context and Low-Context Cultural Framework
High-Context Low-Context
China Austria
Egypt Canada
France Denmark
Italy England
Japan Finland
Lebanon Germany
Saudi Arabia Norway
Spain Switzerland
Syria United States
The Cultural Cluster Approach
An approach to understanding
communication based on meaningful
clusters of countries that share
similar cultural values
The Cultural Cluster Approach
• Internationalization strategies