Chapter 12-1

Chapter 12-1
Foreign Market Analysis
Assessment
Evaluation
Selection
Chapter 12-2
Assessing Alternative Foreign Markets
Assessment
Market Potential
Levels of Competition
Legal and Political Environment
Sociocultural Influences
Chapter 12-3
Evaluating Costs, Benefits, and Risks
Direct Costs
Costs
Opportunity Costs
Chapter 12-4
Sales and Profits

Lower Costs
Benefits
Foreclosing of Markets
Competitive Advantage
New Technology
Synergy
Chapter 12-5
Exchange-Rate Fluctuations
Risks
Operating Complexity
Direct Financial Losses
Political Risks
Chapter 12-6
Choosing an Entry Mode
Chapter 12-7
Choosing an Entry Mode
Ownership
Advantages
Location
Advantages
Decision
Factors
Internalization
Advantages
Other Factors
Chapter 12-8
Exporting to Foreign Markets
PRIMARY ADVANTAGES OF PRIMARY DISADVANTAGES
EXPORTING OF EXPORTING
Relatively low Vulnerability to

financial exposure tariffs and nontariff
Permit gradual barriers
market entry Logistical
complexities
Acquire knowledge
about local market Potential conflicts
with distributors
Avoid restrictions on
foreign investment
Chapter 12-9
Exporting to Foreign Markets (Cont.)
Proactive
Motivations
Exporting
Reactive
Motivations
Chapter 12-10
Forms of Exporting: Indirect Exporting
Chapter 12-11
Forms of Exporting: Direct Exporting
Chapter 12-12
Forms of Exporting: : Intracorporate
Transfers
Chapter 12-13
Additional Considerations
 Government Policies
 Marketing Concerns
 Logistical Considerations
 Distribution Issues
Chapter 12-14
Export Intermediaries
 Export Management Company

 Webb-Pomerene Association
 International Trading Company
Chapter 12-15
Export Management Company (EMC)
EMCs
Commission
Take Title to
Agents for
Goods
Exporters
Chapter 12-16
Webb-Pomerene Association
 Includes firms from same industry

 Coordinates export activities
 Performs promotional activities
 Oversees freight consolidation
 Engages in contract negotiations
 Exports goods for members
Chapter 12-17
International Trading Company
 Market Research  Japan’s sogo
 Customs shosha
Documentation
 International
Transportation
 Host Country
Distribution
 Marketing
 Financing
Chapter 12-18
Other Intermediaries
 Manufacturers’ Agents
 Manufacturers’ Export Agents
 Export and Import Brokers
 Freight Forwarders
Chapter 12-19
International Licensing
Chapter 12-20
Basic Issues in International
Licensing
 Boundaries of the Agreement

 Methods of Compensation
 Rights, Privileges, and Constraints
 Duration of the Agreement
Chapter 12-21
Advantages and Disadvantages of
International Licensing
ADVANTAGES DISADVANTAGES
Low Financial Risk Limited Market

Market Assessment Opportunities
Potential Litigation
Sales Opportunities
Competitive Issues
Chapter 12-22
International Franchising
Trademarks, Process, Product

Reputations, Services
Franchisor Franchisee
Fee
Chapter 12-23
Basic Issues in International
Franchising
 Franchise Unique Products and

Advantageous Operating Procedures
 Transferability to Foreign Locations
 Franchise Domestic Success
 Foreign Investors
Chapter 12-24
Advantages and Disadvantages of
International Franchising
Product and System Shared Revenues

Low-Cost Expansion Increased
Complexity
Learning
Opportunities Quality Control
Chapter 12-25
Specialized Entry Modes for
International Business
 Contract Manufacturing
 Management Contracts
 Turnkey Projects
Chapter 12-26
Foreign Direct Investment
 The Greenfield Strategy

 The Acquisition Strategy
 Joint Ventures
Chapter 12-27
Foreign Direct
Investment (FDI)
BENEFITS CHALLENGES
Increased Control Economic Risks

Profit Potential Political Risks
Local Factories Operating
Complexity
Government Policies
Chapter 12-28
Greenfield Strategy
 Advantages
Select the most useful site
Construct modern facilities
Reap economic development incentives
Start with a clean slate
Get acclimated to new business culture
Chapter 12-29
Greenfield Strategy
 Disadvantages
Implementation takes time and patience
Location may be costly or unavailable
Must deal with government regulations
Must recruit and train a local workforce
May be stigmatized as a “foreign firm”
Chapter 12-30
Acquisition Strategy
Control Over the Assumes the Firm’s

Firm’s Resources Liabilities
Generates Inherits Unresolved
Immediate Revenues Problems
Adds No New Requires Substantial
Capacity to the Up-Front Spending
Industry
Chapter 12-31
Joint Ventures
 Jointly-Owned Separate Firm

 Promote Mutual Interest
Chapter 12-32

Chapter 12-1

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Chapter 12-1

Загружено:

Авторское право:

Доступные форматы

Chapter 12-1

Foreign Market Analysis

Legal and Political Environment

Sales and Profits

Direct Financial Losses

Relatively low Vulnerability to

 Export Management Company

 Includes firms from same industry

 Boundaries of the Agreement

Low Financial Risk Limited Market

Trademarks, Process, Product

 Franchise Unique Products and

Product and System Shared Revenues

 The Greenfield Strategy

Increased Control Economic Risks

Control Over the Assumes the Firm’s

 Jointly-Owned Separate Firm

Вам также может понравиться