Our understanding

• InterGlobe Technology Quotient (ITQ), a

business unit of InterGlobe Enterprises, is the
official distributor of Travelport in 6 markets
across Asia-Pacific regions

• Approximately 600 strong, ITQ’s employees

About are spread across various departments and
cities
InterGlobe
• As part of our ideation, we listed out the
Technology integral values associated with InterGlobe as
follows:
Quotient
Quality Innovation Leadership

Flexibility Customer centricity

 Objective

To develop an internal To promote and inculcate To address three primary

communications campaign the values of D&I among themes under D&I through
around Diversity and ITQ employees the campaign – namely
Inclusion (D&I) Gender, Generation, and
Geography
 Our approach to achieve this, through the
employees, follows the below steps:

We’re aiming to Inform and educate on the true meaning and

position D&I as not elements of D&I
‘just another monthly
Approach communication
Trigger thought-provoking and self-realizing
beliefs around D&I
theme’ but a ‘way of
life at ITQ’ Taking the necessary steps to become a D&I
human being and thereby,

Become a D&I-friendly workplace

 Rationale
• Focuses on moving away from pre-held reservations
on gender, generation, and geography

• Highlights the need to unlearn what we were told and

#Unlearn taught in order to begin again with an open-minded
approach

• Sets the context for progress with unlearning being

key to moving forward
Sample Creative
Mockup
Sample Creative
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Sample Creative
Mockup
 Rationale
• This concept emphasizes how despite our
uniqueness, there’s an underlying likeness in all of us
﹘ a bit that keep us together

Bit Of Me • It talks about how every employee is important, and

every bit counts

• It’s our collectives uniqueness (all our bits put

together) that makes the organization what it is
Sample Creative
Mockup
 Rationale
• Breaks down the word ‘ACT’ to facets that tie back to
diversity and inclusion, where ACT means:
A: Accept | C: Connect | T: Teach

A.C.T • Focuses on accepting the existence of diversity,

learning to connect with it, and teaching each other

• Further, it promotes action in not just accepting

diversity, but also in spreading the need to be diverse
& inclusive
Sample Creative
Mockup
Communication Strategy

The D&I campaign will be spread across four Additionally, we suggest that the campaign be
weeks, aimed at informing and encouraging carried out through multiple mediums including:
discussions around the primary theme. The
phases of the campaign will be as follows: Microsite

Phase I: Create Phase III: Engage Internal radio

a buzz around with employees
the theme through online
and offline Online platforms
Phase II: activities
Unravel the Offline platforms
facets of Phase IV:
diversity and Encourage D&I as
inclusion a way of life
 Engagement ideas
The campaign will engage employees in the following ways:

In-office events Leadership Ambassador of D&I colorathon Exchange

These will include declaration the week A regular marathon, program
award ceremonies, where participants can
This will essentially Each week, one A buddy system wherein
discussion forums, throw colored powder
consist of influential employee across all individuals from different
cultural shows, etc. to on each other to
messages or quotes branches is awarded departments are put in
keep the tempo of the experientially realize
from the leadership, the ‘Ambassador of touch for them to get to
campaign high that in the end, they
such as the CEO’s the Week’ title to know each other better
are all the same (color)
Message (which will promote and and learn from their
also be broadcasted encourage discussion differences
Biases Quiz on the radio) etc. to on D&I within the
drive credibility within organization ITQ D&I day
A quiz will be passed the organization A dedicated day in the Box of opinions
around with multiple name of D&I across ﹘feedback box
questions that reveal offices where awards An open suggestion /
the individual’s ‘bias’ and cultural events are
Testimonials ﹘ employees speak
feedback box that
quotient, to inform and organized and allows employees to
educate employees on A compilation of messages, quotes, and opinions employees are voice their opinions,
any unconscious on D&I from the employees will be gathered and encouraged to queries, and concerns in
perceptions that they featured on various online and offline channels to showcase the in-house a private and
may hold promote a more open and friendly environment diversity at its best confidential manner
 Communication channels
For the duration of this campaign, the following collaterals and giveaways will be explored:

Engagement mediums Office branding Giveaways

• Radio podcasts • Floor branding • Badges
• Flyers • Danglers • Coasters
• Posters • Tent cards • Bookmarks
• Mailers • Lenticular standees • Shape knockers
• Social Media posts • Feedback box
• Puzzles / Quizzes • Screensavers
• Video
 Collaterals Phase I (1 week) Phase II & III (2 weeks) Phase IV (1 week)
Posters ✓ ✓ ✓
Radio podcasts ✓ ✓ ✓
Social media posts ✓ ✓ ✓
Quiz ✓ x x
Box of opinions x ✓ ✓
Mailers ✓ ✓ ✓
Flyers ✓ ✓ ✓
Bookmarks / Wallpapers ✓ ✓ ✓
Proposed Leadership Quotes ✓ ✓ ✓

Calendar Badges

Video: What does D&I mean to you?

x
x
x
x
✓
✓
(Phase-wise) Screensavers/Wallpapers x x ✓
Floor branding ✓ ✓ ✓
Alternative collaterals and mediums
Tent cards ✓ x ✓
Shape knockers x x ✓
Lenticular standees ✓ x x
Puzzles ✓ ✓ x
Danglers ✓ ✓ ✓
Coasters x x ✓
Thank You