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SUBMITTED BY-

ARINJAY MUKHERJEE
MAYUK KUMAR BALL
MANISHA BARTHAKUR
SOMYAJYOTI GUHA
FASTRACK: An Overview

 Launched in 1998 as a sub brand of


Titan

 1st product: Watches

 Slogan: “Cool watches from Titan”

 Became independent identity in


2004

 Vision: Complete Fashion Brand for


Youth

 Target: College goers from 18-22yrs


ten extended target from15-25 yrs.

 Included Eyegears, Wallets, Belts,


Bags, Snow board boots,
Wristbands etc.
EVOLUTION…

 With extension into eye gears, They changed it`s


tag line from “how many you have?” to ‘Move on’ to
keep trying new things.
MARKETING MIX: PRODUCT

It includes Watches Sunglasses,

Belts,Bags,wristbands,Shoes
etc.
PRICE
PLACE
PROMOTION

ADVERTISEMENT:
PUBLIC
•TV
RELATION AND
•INTERNET
PUBLICITY
(DIGITAL
MARKETING)
•BILLBOARDS
SALES
•YOUTH MAGAZINES
PROMOTION
ROLE OF ADVERTISEMENT

 Partnering with MTV and


others which associated
to be a youth channel for
communication.
 Web portal
 Community on orkut
 Adds on facebook
 Sponsorships
 Campaigns
 Celebrities( GENELIA &
VIRAT KOHLI)
 Trends etc.
ANNUAL TURNOVER OF FASTRACK

YEAR TURNOVER
( in crores)
1998-1999 15
2001-2002 25
2003-2004 23
2005-2006 120
2007-2008 200
2008-2009 300
2009-2010 320
MARKET
SEGMENTATION & TARGETING

Identifiable Accessible

Sizeable Profitable

Compatible Durable
Diagram
DIFFERENTIATION: Innovative and up-to-date brand
Target: Youth (GEN NEXT)
Fast changing designs
Variety and after sale service and satisfied customers

.
RELEVANCE: Understanding need
 Fun brand
 Value worthy , used in trend ,as gift etc.

ESTEEM: Gaining Popularity


No relation with prestige
Reasonable superbrand

KNOWLEDGE: Awareness was strong


Standing of different brands in terms of
absolute scores
CONCLUSION
Contents

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Hot Tip

 How do I incorporate my logo to a


slide that will apply to all the other
slides?

 On the [View] menu, point to [Master], and


then click [Slide Master] or [Notes Master].
Change images to the one you like, then it
will apply to all the other slides.
Diagram

ThemeGallery is a Design Digital


Title Content & Contents mall developed by
Guild Design Inc.

ThemeGallery is a Design Digital


Title Content & Contents mall developed by
Guild Design Inc.

ThemeGallery is a Design Digital


Title Content & Contents mall developed by
Guild Design Inc.
PROMOTION

ADVERTISEMENT:
PUBLIC
•TV
RELATION AND
•INTERNET
PUBLICITY
(DIGITAL
MARKETING)
•BILLBOARDS
SALES
•YOUTH MAGAZINES
PROMOTION
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Content & Contents Content & Contents Content & Contents
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“ Add your company slogan ”

www.themegallery.com

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