AREAS OF MANAGEMENT

ADVISORY SERVICES
by: lorenzdaranez
MARKETING RESEARCH
DEFINITION
- the process through which manager discover the nature of
competetive in which they are operating.

OBJECTIVE
- desision making
TWO TYPES OF MARKETING
PRIMARY RESEARCH
information collected for the specfic product.
PR sub category
1. QUANTITATIVE - statistical & numerical
2. QUALITITATIVE - provides insights
SECONDARY RESEARCH
relevant report collated example is an article & commentaries
MARKETING STRATEGY DEVELOPMENT
DEFINITION
approach used by the business in order to take the attention of the
customer and get them to spend money from them.

Please refer to the strategic questions used in developing Marketing

Strategy given on your handbook or materials.
DEVELOPING PROMOTIONAL CAMPAIGNS
- any programs of activities dedicated to informing quiestion about the
product, stimulatig their interest and encouraging purchase.

Examples:
1. advertising and public relation campaign
2. sales drives
3. direct mailing
4. exhibition
5. store admininstration
Common profile of task when developing campaign
• What methods will be proye to be cost effective?;
• what will be the mechanincs of running the campaign?;
• how can it be monitored
Planning Sale Force Activity
• creating tems do primarily the promotional tool.
consultant focuses on below key issues need to be addressed.
1. OVERALL ORGANIZATION OF THE TEAM
2. SALES TEAM TRAINING
3. SALES TEA MOLTIVATION
New Product Delopment
this represents a complex product that draws in most, if not all, of the
firms function
research and development, marketing and sales, production,
purchasing and human resources will all be called upon to make a
contribution
New product development
Consultant support:
understanding the customer's needs through market research;
technical advice on product development;
identifying and contacting suppliers of critical components;
development of marketing & PR camapaigns to support the launch
developng promotional campaigns to get distributor on board;
financial planning and evalution of the return on neew product
investment
Developing Project for Financial Support
evaluation of the business's investment need;
identification of funding providers & how ther may be contacted;
developing an understanding of the criteria employed by funding
providers and how these might be addressed;
developing communication with funding providers, particularly in
relation to proposaland business plans;
STAFF RECRUITMENT
• assessing the firms human resources
• creating advertisement
• developing assesstment criteria, interview procedures and possibly
psycometric testing of candidates;
• advice on the reinbursement packages new recruits will expect
Exporting and International Marketing
• Global dimension of internatiol business firm to their operation
thank you.