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Ú What is Brand ?
Ú What is Global Brand ?
Ú Alternatives to Global Brand
Ú Types of Global Brands
Ú Pepsi Co ( History )
Ú Mc Donald's ( History, strategy, social responsibility)
Ú Nestle ( History, Global Organization )
Ú Apple ( History, strength & weakness )
Ú Conclusion
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Ú A name, term, sign, symbol or design intended to identify
the goods or services of one seller or group of sellers and
to differentiate them from those of competitors.

Ú A brand is a symbolic embodiment of all the information

connected to a company, product or service.
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Ú Global brand is a national, inter national & local with strong
consist image.

Ú Represents a group heading several brands and many

activities.
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x ¦ndividuality, community, innovation

x Private labels which offer value for money

x Regional products

x Fair trade products

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Ú Pepsi co was set up in the 1880 by pharmacist
Caleb Bradham in New Bern, North Carolina.

Ú Pepsi co entered in ¦ndia 1989 and has grown

to become the country¶s largest selling food &
beverage company.

Ú Pepsi has four soft drinks in the top ten

beverages in the world like as Pepsi, Dew, Diet
Pepsi, and Caffeine Free Diet Pepsi.

Ú PepsiCo ¦ndia and its partners have invested

more than U.S.$700 million since the company
was set up in the country in 1989.
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Ú ¦n December, Dick & Mac McDonald open the

first McDonald¶s drive-thru restaurant in San
Bernardino, California.

Ú Ray Kroc opens the Des Plaines restaurant in

1955. And First day¶s revenues - $366.12

Ú ¦n1965,McDonald¶s goes public with the

company¶s first offering on the stock exchange.

Ú McDonald's has opened its door in ¦ndia in

October 1996 since then its has open his
restaurants in all the major cities like Mumbai,
Delhi, Kolkata, Ahemdabad and many more.
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Ú Goal changing from getting bigger, to getting better.

Ú Advertise on the internet more. Get more people to

visit their website.
Ú To make food fast.

Ú Low ± Cost.
Ú ¦nternational expansion.
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Ú Think about health
Ú Care about the balance of work
Ú Follow the rules
Ú value honesty
 ×

Ú Nestlé Company was set up in 1867 by

Henri Nestlé in Vevey and Switzerland.

Ú ¦n 1938, Nestlé company make the

Nestle Crunch. Today, Nestlé Crunch
is sold in over 40 countries worldwide.

Ú ¦n 1947 came the merger with Maggi

seasonings and soups.

Ú ¦n January 2006 it took full ownership of

Dreyer's, thus becoming the world's
biggest ice cream maker with a 17.5%
market share.
Our Global Organization

Ú Swiss company - global reach

Ú 2,84,000 people working for us

Ú Operación in more than 80

countries

Ú World´s leading food & beverage

company

Ú People, brands & products are

key
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Ú The Apple ³Mini Mac´ is a compact

desktop computer. ¦t is 2 inches tall and
weights 2.9lbs. The Mini Mac starts at
$499.

Ú The ³iPod´ shuffle is a smaller version

of the original iPod. ¦t is much smaller
and lighter. and can double as a
portable USB flash drive with up to 1GB
of storage space to back up personal
files.
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Ú One of the oldest hardware manufacturers.

Ú Control over the product.

Ú High quality product.

Ú Huge consumer base loyal to apple

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Ú High price

Ú Consumer faced problems with faulty batterie

Ú Not issued dividends