U4U Youth Hub Initiative

Ano’ng bakas ang ‘yong iiwan?

10 - 19
THE TIME OF MANY FIRSTs
I WAS _____ WHEN I FIRST __________.
I have a celfone. I have a
ringback tone.

I have a I have photos

pre-paid SIM. in my fone.

I have more than I have numbers

one SIM card. of 3 people
in this room.
I know how to use I have an email
the computer. account.

I have a computer I have a Facebook

at home. account.

I surf the net. I use the computer

for my work.
I tweet. Therefore, I am.
 Challenge

• How can we use the Internet & mobile technologies

to deliver critical information to Filipino teens
about delaying sexual debut, avoiding teen pregnancy &
reducing the spread of STI & HIV?
U4U Hub
Demand for
ASRH
services

POPCOM
UNFPA Alternative
learning &
LGU sexuality
Private education
Sector
U4U Hub

Trail An online resource for teens, includes www.u4u.ph,

Web
Facebook, YouTube, Twitter.
Web Mobile

Mirror A message algorithm using an interactive voice

Mobile response system (IVRS) platform of receiving
automated information.

A highly interactive event managed by teens

Trail
Facebook activity
Questions You Want to Ask

• Write down a question you have wanted

to ask about sex, sexuality, romance and relationship.
IVRS for Filipino teens

• Interactive voice response system

– Automated information on ASRH

• A teen sends alert message to dedicated numbers.

• He/She receives a free call from an automated or
virtual “Ate” or “Kuya”.
• He/She navigates through simple algorithm of
messages.
 HELLO
GIRL BOY

CHANGES TEEN CHANGES TEEN

SEX SEX
IN BODY HEALTH IN BODY HEALTH

BODY ENERGY TEEN ENERGY TEEN

PREGNANCY
HEIGHT PREGNANCY
WEIGHT

SEXUALLY SEXUALLY
PIMPLES NUTRITION TRANSMITTED ODOR NUTRITION TRANSMITTED
INFECTIONS INFECTIONS

REPRODUCTIVE SEXUAL REPRODUCTIVE SEXUAL

MENSTRUATION HEALTH SYSTEM
PREFERENCE
ERECTION HEALTH SYSTEM
PREFERENCE

GOODBYE
 Progress
• 9,522 text messages since
December 2013
• Almost 4,000 in
September 2014

Girls Boys
Weight Sexual preference
Sexual preference Reproductive system
Teen pregnancy Nutrition
 Text Alerts Received by U4U IVRS
5,000 14
3,904 12
4,000
10
3,000 8
2,158
2,000 6
1,215
1,201 4
1,000 108 412
444 60 20 2
2 0 1 0 4 5 9 7 13
0 0
U4U Teen Trail

• Enter-educate event
– #bakasBukas exhibit
– Teen Chat
• Adolescent sexuality and reproductive health
– Teen Code/Power of You
• Rights of teens to protection
– Teen Wait
• Risks of teen pregnancy & STI
– Teen Tunes
• Videoke concert about teen romance
Progress

•10,000 Filipino teens

from Mt. Province to Sarangani

in 60 U4U Teen Trail events

N
Quick feedback survey

n = 269
Statement Mean score

U4U was a fun activity. 4.82

I learned a lot at U4U. 4.73
I will share with others what I learned here. 4.66
Quick feedback survey

5
4.88 4.78 4.74 4.67 4.73 4.79
4
3
2
1
0
Love and There are Abstain from Be faithful to Use Don't drink or
respect laws to sex. your partner. protection. do drugs.
yourself. protect you
from abuse
and violence.
n = 269
 Teen Trail IVRS Online

10 7 3
Attend the Teen Trail Use the IVRS Visit the web
How to set up U4U Teen Trail

1. POPCOM advocates to LGU.

2. LGU decides how to integrate U4U in local youth program.
3. CHSI provides technical assistance in training teen facilitators.
4. Teens manage U4U Teen Trail.
1. POPCOM advocates to LGU.

POPCOM & CHSI meet with school principal, Butuan City.

2. LGU decides how to integrate U4U.

Inauguration of school-based youth center in Butuan City

3. CHSI trains teen facilitators.

Teen facilitators’ workshop, Mountain Province.

4. Teens manage U4U Teen Trail.

U4U Interactive Learning Exhibit, Mountain Province

Lessons Learned

1. Talking about sex and sexuality can be easy and fun.

2. Teens indeed connect with other teens.
3. Teens can distinguish what type of information should
come from “experts” and from “peers.”
4. Management of enter-educate activation events can be
transferred to government partners.
Work in Progress

1. U4U Teen Trail Online Learning

2. U4U Offline Application for areas without Internet connection
3. U4U Interactive Video with android application
4. Teen Wait official module
5. Teen Color official module
6. ABCDE of prevention material
7. Teen Center documentation (Paranaque, Iloilo, Libon)
8. POPCOM communication campaigns
Thank you.