Truly Managing Customer Experience Has Begun: - HUAWEI SEQ Analyst Solution

Truly Managing Customer Experience Has Begun
- HUAWEI SEQ Analyst Solution
HUAWEI TECHNOLOGIES CO., LTD.

Content
 Huawei SEQ Analyst Solution Overview
 Huawei SEQ Analyst Product Introduction
 Huawei NetProbe Product Introduction
 Globle Reference Case and Roadmap
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2

Huawei SEQ Analyst Solution Portfolio
Network Performance Management Service Quality Management Customer Experience Management
• End-to-end visualized network • E2E service quality assurance • E2E analysis & optimization on
assurance; enables the visualization of specific business topic; Customer
• Integrated management business and service; • Based on visualized management of Care
capability of multi-network and • Proactive and preventive business and service, provide
multi-platform; management of service quality; advanced applications;
Trouble
Tickets
Web-based Application Presentation Layer
Log
FM
Report Counter/KPI Alarm Role & Auth
Engine Definition Dashboards SEQ Analyst Management Management System
EMS
Data Mediation and Preprocessing Subsystem
NetProbe 3010 NetProbe 9000 SMC
Other OSS/BSS system Email

For 2G/3G PS and LTE For 2G/3G CS and IMS CEM, Billing, Inventory, FM, TT,
Etc Server
Huawei NetProbe Family Geo-location System Mobile Client System Other sources

SEQ Analyst Integration Map
Trouble
Fault Ticket Trouble Ticket
Email server SMSC
Management Management
Web service
Trouble Ticket
SNMP
SMPP
Email SMTP Alarm Alarm Web service
Network
User Profile Information
CRM SEQ Analyst Platform Inventory
FTP FTP Management.
CC logs SQM
FTP
NPM CEM Event Data Record
Customer SLA
FTP PCRF
Care Web Portal
Web API
TCP/UDP
Service
Call/Session
Web
User Consumption Drill Down
Record
FTP Integrated as data source
3rd-party Passive Geo-Location
Billing Integrated for operation
Probe (Groundhog)

Unified Platform of SEQ Analyst Solution
SEQ Analyst
CEM
CEM
SQM
EMS
SQM
SS7 Probe
IP
Probe
NPM
• Separate tools, less interactive • Unified platform, E2E perspective of network,

• Higher CAPEX and OPEX investment service and user
• Complex integration • Lower CAPEX and OPEX investment
• Centralized data warehouse

Value Proposition of SEQ Analyst Solution
Operation Revolution Experience Management Revenue Assurance
• Reduce the time need to • Enable Subjective Survey & • Increase roaming traffic by
identify and solve the network Objective Measurement 10% by intelligent obstacle
problem Associate for QOE Evaluation detection and optimize
• Reduce the man power for • Enforce consistent QoS for roaming capture
daily O&M work high-value Customers • Secure high-value corporate
• Optimize network utilization • Reduce customer complaint accounts by comprehensive
of data services investigation time by 50% SLA management
• Tbps level platform and • 30% problem will solve • Enable Precise Customer
100Gbps Probe meets data automatically before complaint Segmentation for marketing
explosion Campaign

Multiple Business Applications and Use Cases
Use Cases Base on Huawei Professional Service
SOC VAP Rescue VIP Assurance Roaming Opt. Churn Analysis Campaign Opt.
SEQ Analyst Applications Overview

Real-time Network
Topology
Network KPI Roaming Quality Hot Spot
Insight Analysis Analysis
Service Quality Roaming Usage Website
Management Analysis Analysis
MBB Traffic VAP GRQ Smartphone
Forecast Detect Reporting Analysis
Service Model VIP/Group Intelligent Steering SLA Subscriber
Analysis Quality Analysis Compliant Handling Analysis Management Analysis
Signaling Model Protocol Acknowledge Fraud SLO Consumption
Analysis Analyzer/Tracing Base Detection Management Analysis
Customer Marketing &
Planning Operations Roaming Enterprise
Care Sales
SEQ Analyst Platform

Multi-dimensions Resource Insight
Planning Operations Customer Care Roaming Enterprise Marketing
Access network traffic reporting Traffic trend reporting APN traffic reporting
Location traffic reporting Network Planning= F ( O, S , A, SM, TM ) Application traffic reporting

O: Operation Strategy
S： Smartphone
A： Application
SM: Signaling model
TM: Traffic model
SEQ Analyst provide rich

evidence for network
planning
Multi-dimensions network resource consumption analysis enables operator to do precise planning

SQM Modeling
Service
Service Monitoring KQIs KPIs Trend Analysis
Identification
Voice
SMS Root Cause Analysis Inbound Roamer
HTTP
Affected Users VIP
Email
Service Analysis KQI Demarcation Affected Locations Enterprise
Video
Affected Websites
FTP
VoLTE Affected Devices
Affected N.E.

Case of SQM Demarcation & RCA
Web KQI Drop
Call Connect Rate Call Drop Rate
RCA Report of the

selected BSC
Drill-down from
bottom point
Top Failure
Cause
CDR statistic:
Abnormal BSC Server: 218.200.***.**
One website contribute
Get request time : 1989
over 50% of the total failure
Get response time: 0
cause
A website server malfunction is the

root cause of Web KQI Drop

VIP Assurance
360°VIP Understanding:
• What application the VIP is using.
- HTTP, Video, MMS, WAP, FTP, Email, Voice, SMS
• Where the VIP is.
• What handset the VIP using.
VIP Report
• What network assets are being using.
• What errors the customer experiencing.
Used to:
• Understand the VIP Failure in real-time.
VIP Analysis
• Fast analyze any problem of VIP.
• Measure the impact of service decline to VIP.
• Provide data source to evaluate the QOE of VIP.
• Steer the network optimization to improve VIP experience.
VIP Tracing

VAP Detection
VAP Detection solution helps to proactively segment and analyze bad experience customer on the entire
network before complain and quickly locate and settle the problem. This enable operator to reduce the
complain rate and the churn rate.
VAP identification and demarcation:

Complained Service KQI(Threshold )VAP Demarcation (Location & Failure Code)
Customers
Very Annoyed
People

Voice Quality Management Solution
Voice Issue Measures Analysis

Voice Issue Dimension
Noise, Silent, Echo, One-way Call
Full-fledge Voice Quality Management Solution
User
Voice MOS Measures
Voice MOS
5-Excellent, 4-Good, 3-Fair, 2-Poor, 1-Bad Office
Link
RTP/UDP Network Measures
IP MOS CIC
Packet Loss, Delay, Jitter, Packet Counts
Codec
Huawei NetProbe 9000
Voice and Signal Date Possessing Device
VQM: Waveform-based Analysis, VQI: Signal-based Analysis
 Huawei voice quality management solution can provide precise voice

A(UP) A(CP) measurement report without execute the expensive drive test.

Intelligent Complaint Handling System
Service Agent Complaint Handling Portal for Service Agent

Fast response to
customer with
Knowledge Base Failure Tree Analysis System for Second Desk
TT Dispatch
Fast demarcate the Tracing and Record Query for Operation Engineer
complaint with
Failure Tree
Operation Engineer
Locate the failure
with rich Analysis
Tools.

International Roaming Analysis
Value Proposition: KPI Monitoring GRQ Reporting Traffic Distribution Gain & Lost Report
International Roaming Issues
• Increase roaming traffic
 Fast fine and locate inbound roaming barriers
 Indentify the outbound roaming destination gaps
• Avoid roaming revenue lost

 Detect roaming fraud behaviors
 Provide proofs for controversial roaming billing settlement Local network GGSN
Visit Network
SGSN
• Reduce MTTR of roaming issue BSC
Gp
IuPS Gp
GRX
Abis
 Real-time roaming traffic and performance monitoring BTS Gr GGSN
2G (PCU)
HLR SMC
 Deeply root cause analyze base on per roamers
Gb CD HLR
• Gain new business opportunity A
E
MAP
CAP
IuCS
ISUP
Iub SS7
 Provide competitive SLA to gain more roaming partners Node B ISTP
3G RNC VMSC ISTP
 Up-sell promotion base on rich roaming service analysis

Use case of Roaming Analyze
IThe
INowgetthat
Most
get wethe
of most
monitoring
need
the visited
myoperator
roamers
put page PLMN.
travel
the PLMN
with
providetoLet’s
most
under check
U.S.A.
roaming
roamers if see
Let’s this
optimization
perspective
but notisthe
what
by also the one
PLMNs
demarcation
on
highest
QOS, the
they
traffic.
volume,
and highest
attach
RCA
There isvolume
most
traffic and
space of traffic.
to.alarm
for improvement.
event.

Case of Roaming Analysis in Operator P
Roaming Sub Count MOC Succ. Rate of Roaming Sub
Notes: Data source 26th Sep.~ 28th Sep. Notes: No MOC was made by Cingular-United States
81 Roaming operator partners & 1483 Roaming Subscribers were detected

Roaming Fraud Detection for Operator S
Send bar to VPLMN to limit The bar is not working and the
the calling right subscriber is making free call
Home PLMN Visit PLMN
Signal Probe The Customized Report for this Specific Roaming Fraud Scenario
Retrieve the loss for S
operator up to 1.2M$/year
Before
After
SEQ Analyst
80% Reduce of roaming dispute

Service Level Agreement
Huawei SLA Management system enable operator to delivering guaranteed QoS

while optimizing network resource utilization and business processes.
• Solution Highlights:
SLA Reporting SLA Monitoring
› Real-time SLA fulfillment monitoring
› Ready-to-use predefined service KQI
for the most common Service Levels
SLA Contract Subscriber Profile
› Powerful root cause analysis enables (Enterprise) (CRM)
SLA
fast identification and solving of
problems
compose Complaint Logs
Trouble Tickets
(Customer Care)
› Powerful reporting functionalities that
include on-demand and scheduled
generation of reports Service KQI (SEQ Analyst) Alarm (Fault Management)
SLA Management Infrastructure

Business Case of SLA Management
SLA Group Segmentation

Courier Lifecycle
Gold customers Silver customers Normal customers

Define
SLA Analyze
Report
Monitor
Define
SLA Contract
Golden SMS service
Monitor
• 7*8 on-site Service
• 800+ Gold user
• SMS success > 97% Analyze
• SMS delay < 5S
•…
Report
Telecom
Provider

Fast Identify and Solve the SLA Problems
Service KQI Analysis

Enterprise
SLA Monitoring SLA Demarcation
& RCA
Multi- dimensional Failure Reporting

Data Analysis for P2P Application
P2P Application Distribution

Specific P2P restricted
in busy hour
P2P KUGOO --Online Music 06：00 12：00 18：00 01：00 07：00
P2P P2P P2P

freely restricted freely
Top Cells of P2P Application
Observations:
CDB Area • 200+ P2P protocols Identification
• Top N location, device and subscriber for P2P
Top Subscriber of P2P Application Use Case Sample:
• Offer a discounted to heavy P2P user if they accept
to block P2P at busy hours;

Data Analysis for Streaming Application
Streaming Application Distribution Top location of YouTube

Hospital
Downtown
CDB
Underground
Park
Uptown Traffic(GB)
Shopping centre
Campus
Government
Village
0 2 4 6 8 10
Top subscriber of YouTube

Observations:
 100+ Streaming protocols analysis;
 Streaming visibility on traffic, location,
subscribers, and device;
Use Case Sample:
 Promote video optimization techniques for
YouTube prefer user in free region
Data Analysis for Smartphone
Traffic Model of iPhone
Observations:
• Traffic and signaling model for Device type
• iPhone consume more VOIP than others
Use Case Sample:
• Up-sell discount voice package to iPhone user
to limit VoIP;

Data Analysis for User Group
 “Service character ”of students：IM is dramatic high percentage in  “Service character "of students：12:00-13:00 and 23:00-01:00 is busy
collage compare with average destitution hours witch is very different from whole network report
 “Website character ”of students ： “RENREN.COM (Sociality)”and“HDN.XNIMG.CN (online album)”rank top 2； Sociality network is students
favorite
Use Case Sample: Promote a midnight discount for IM and Sociality website to students
Data Analysis for Heavy User
User Distribution by Data Computation Harvey User’s Applications
Heavy User List Observations:

• Huge video consumption. (Over 10GB per half hour)
• Prefer VIDEO.HTCSRV.CN and HTC-
MOBILE.MYWTV.CN
Use Case Sample:
• LTE up selling opportunity or overlade to WLAN

Content

Architecture of SEQ Analyst
XDR Preprocessing Subsystem:
• DPS: XDR distribution
Web Application Portal
• CAS: Multi-interface XDR
3rd Party System
Data Sharing
Subsystem
association
Real-time Event
Centric Data Warehouse (Sybase IQ)
• MES: Data Mediation
Channel
• UDS: User data shortage
Complex Data Complex Data
Computing (CS) Computing (PS) Data Base:
• Sybase IQ : Massive data storage
XDR Preprocessing Subsystem and quick response to query.
DPS CAS UDS MES • Greenplum: Complex event
computing.
Web Application Subsystem:
source
Data
3rd Party CRM Network

Probe
FM/PM
Billing
PCRF
Inventory • Client: Web-based.

Software Capability : Reporting Engine
• Connected to the Sybase IQ Data
Warehouse
 See all the database tables and
create your own Counter.
• Create customize report using IBM

Cognos Report Studio
 With friendly drag-and-drop GUI.
• Input the report parameters.

 Objective
 Style
 Schedule
 Sending MOD (Email/FTP)
• Report Display
 PDF/Excel/CSV

Software Capability : Customizable Modeling
 SEQ Analyst provides “Rule + Calculating Engine” mechanism for KQI Modeling customization
 SEQ Analyst provides develop tool with which KQI model can be developed in visual mode. The tool is
designed in offline mode (separate from SEQ Analyst system), the reason are:
 The KQI model can be developed before the SEQ Analyst commissioning, even before the hardware is not shipped
 For service expert (from Huawei and OpCos)
 Huawei provides base KQI model to reduce develop duration
Present module
 Base KQI model for Voice, SMS, WAP/Web, FTP, email… Dashboard Report …
Web Portal
KQI Creation
Data Model module KQI/KPI DB
Rule KQI Calculating

Calculating Engine
Base
Rules
Passive EMS UE Active

Probe NMS Agent probe
 KQI modeling develop in offline  After developing, the tool create  Load the data model and rules to SEQ
tool data model and rules Analyst

Software Capability : MPP Database
Sybase IQ Greenplum
Shared
High Speed Interconnect Master
Interconnect Servers
Query planning &
dispatch
Shared
CPU,
Network
Memory Interconnect
Shared SAN Fabric Segment

SAN Fabric Servers ... ...
Query
processing &
Shared Storage data storage
Advantage of Share-everything Advantage of Share-nothing

Characteristic: Computing resources and storage Characteristic: Preconfigured CPU, memory, hard disk
resources decoupling resources. Greatly reduce the IO demand,
 Expand the specific resource you need.  A super capability of complex event computing.
 Huge data storage capability  Linear performance growth in expand.
 Quick response of query.  Faster data loading speed > 10TB/Hr

Server Collection and Data Flow
Web/Cognos
Server
Portal/Reporting
GP
Sybase
Server
IQ
Data Computing
Data Warehouse
RTMU CAU UDB

Server Server Server
Real-time Processing Data Correlation Customer Information DB
Huawei Passive Probe

DPU MED
Server Server
EMS/NMS/3rd Party Probe
Data Distribution Data Mediation

Hardware Description : Server and Storage
Server: RH2288V2 RH2288V2 Specifications:
• CPU: 2 * Intel® Xeon E5-2670 CPU
• Memory: 16*16G
• Storage: 12*600GB(3.5")+2*600GB(2.5")
• Interface: 4*10GE + 4*GE
• Power: 2 hot-plug redundant PSU (AC/DC)
Storage: S3900 S3900 Specifications:

• CPU : Next generation 64bit multi core CPU
• Cache : 32GB
• Internal I/O bus : 36 internal PCIE2.0 channel
• External I/O channel : 6Gb/s SAS2.0、4/8Gb/s FC、
10Gb/s Ethernet I/O channel

Cabinet
Hardware Specifications
Device model FR42612
Device weight 147kg
2,200 mm x 600 mm x 1,200 mm (86.61 in. x
External dimensions (H x W x D)
23.62 in. x 39.37 in.)
2200mm
Height of available space 42U (1U=44.45mm)
Environment Specifications
Operating
0-50 °C
temperature
Temperature
Storage
-20-100 °C
temperature
Humidity 5%-95%, no condensing
Power Supply
AC power supply: 110-240 V 20W
600mm

Content

NetProbe Support Full Scale Data Collection
CEM：VIP, Group, VAP, VAC, Smartphone, Roaming Analysis
SQM：Real-time Monitoring, Root Cause Analysis
NPM： 2G/3G/LTE, monitor & analysis
Central Site Application Server
Deploy SEQ
Analyst platform
Real Time Process Distributed Computing Data model Analysis Database
Data Mediation and Pre-

Processing
Remote Site
Row signaling data storage and perform the real-time tracing tack
Deploy Net Probe Signaling decoding and generate the detail record for per call and per session
CSCF
HSS
Gi S6a
STP/ISTP SGi
NE Site S5/S8
HLR GGSN PGW
Deploy Signaling C/D/E/CAP Gn S11 SGW
collection MSCa SMSC SGSN
MME
equipment Mc
Gb
MGW Iu-PS S1-MME S1-U
Iu-CS
GSM UMTS LTE

Specification of NetProbe
 2U Probe(CS, IMS,PS and LTE):

2U • 10 Gbps Processing capability
• 24 TB Local storage
• 4*10 GE fiber interface
 12U Probe(PS and LTE):

12U • 100 Gbps Processing capability
• 60 TB Local storage
• 32*10 GE fiber interface
100Gpbs Probe is the key capability in the future LTE era to meet data explode

The key Differentiator of Huawei MBB Probe
HTTP
SmartCare
Huawei MBB Probe can associate multiple TCP flows and multiple Platform
HTTP transactions within one record.
Streaming XDR
HTTP XDR
Email XDR
Streaming
Huawei MBB Probe can accurately identify streaming buffer and stall
by proprietary algorithm.
MBB Probe
Email
Huawei MBB Probe can identify email login, URL, the email list (Outbox /
Inbox / Deleted ..), send/receive mail, and provide the calculated success rate
and delay. Iu-PS Gn
The Proprietary Algorithm Provided by Probe is the Key of SmartCare Applications

Proprietary Page-based WEB/HTTP Service Analysis
Customer Surfing on the Website
Huawei Proprietary Page-based Statistic Technology
Website Server
Message • Multiple TCP flows
and flow … • Multiple HTTP trans
… …
Load first page Idle Load Page Idle Load Page Idle
Customer Other Vender KPI Huawei KQI

Surfing on
Website  Transaction Attempt Page Access Success
First Page Website Page Website Page
Probe
 Transaction Failure Page DL Success
Statistic 1*xDR 1*xDR 1*xDR
Records
 Transaction Success Rate Bad Page DL Speed
Huawei Probe’s Proprietary Page-based Statistic Technology Enable Operator to Match the Statistic
Data with the Actual Subscriber Action and Get the True User Experience

Accurately Identify the Touch Point of Streaming Service
Touch Point:
A Access Streaming Evaluation System of SmartCare
A – Access Star
B – Buffer Star
C – Play Star
Access Access Stall Normalized Interruption
D – Stall
KQI
Success Rate Delay Frequency Stall Time Rate
E – Abnormal Interruption
B Buffer E Interruption
Initial Buffer Success Rate

GET Response Success Rate
TCP Connect Success Rate
Initial Buffer Average Delay

GET Response Average Delay
TCP Connect Average Delay
Streaming DL Throughput
TCP DL Retransmission Rate
Streaming DL Throughput
TCP DL Retransmission Rate
FIN Disconnection Rate

RST Disconnection Rate
KPI
C Play D Stall
Huawei MBB Probe Enable the Streaming Evaluation base on the Real Customer Experience

Service Awareness Engine
Presentation Layer Highlights:
• 1300+ protocols identification
L7/L7+ Protocol L7/L7+ Apps
Identification Parse • Self-development SA Engine
NetProbe
L3/L4 Protocol • R&D centre in U.S.A, Europe and China

L3/L4 Parse
Identification
• Released periodically to keep the up-to-date SA
capabilities
Flow Table
Network Match
• Enable especial protocols customization
Basic Service Email P2P VoIP Streaming IM

 WAP1.X/2.0  SMTP (SSL)  eDonkey  Skype Out/In  RTP/RTSP  MSN
 HTTP/ HTTPS  POP3 (SSL)  Bittorrent +  SIP, Diameter  RealPlayer  GoogleTalk
 Facebook  IMAP4 (SSL)  FlashGet  H323,MGCP  MS_Media  YahooMsg
 Twitter  Webmail  Thunder  Net2Phone  Flash_Yahoo  Skype IM
 Radius  MS_Exchange  HotLine  GoogleTalk  PPLIve  ICQ
 Gaming  LotusNotes  GNUTELLA  Shutter  YouTube  Viber
 Win_Update  Blackberry  DirectConnect  UUCall  AOL_Video  Whatsapp
 …  …  ….  ….  …  …
Huawei self-development service awareness (SA) engine supports over 1000+ protocols

Data Collection GE/10GE Fiber (SM/MM)
FE/GE Copper
E1/T1(64K/2M)
Probe
10GE Fiber
10GE Fiber
GE Copper
TDM
LSW Probe
2M E1 3 4 5 6 7
GE Copper
DXC LSW
64K/2M E1 GE Fiber 10GE Fiber
High
TAP IP electrical interface Optical
TAP Impedance
access Splitter
Adapter
FE/GE Copper E1/T1(64K/2M) GE/10GE Fiber (SM/MM)
NGN/GSM/UMTS/LTE Network
Content

Reference Cases and Footprint
MEGAFON Russia
 Worldwide Service Staff 26,000+
Vodafone Hungary
3 UK  PMP Project Management Experts 900+
China Mobile China Unicom
 Product Technology Experts 200+
China Telecom
 Full-Time Training Instructors 550+
Nextel Mexico STC Saudi Arabia UFONE Pakistan Hutchison Hong Kong
Reliance Indian DTAC Thailand

MTN Africa  SmartCare Deployment Staff 4,000+
Maxis Malaysia
 Dedicated SmartCare R&D Staff 1,200+
XL Indonesia
 Certified Service Partners Globally 3,500+
 Certified Engineers from Partners 50,000+
CellC S. Africa
HUAWEI SmartCare® solution has been deployed more than 30 global cases.

Saudi Arabia STC
Presentation Layer
Network insight Service insight Customer experience insight
Data Shared
Distribution DB (Mass Storage & Parallel Computing）
Layer
STG & A/Iu PS Probe Mobile
Collection Layer NGN Probe LTE Probe GEO-location
Client
Probe
Fixed CS MBB LTE

RNC
Project Scope: 22,700,000 mobile subscribers and 3,750,000 fix subscribers / 50Gbps mobile broadband traffic
Case DNA
 Challenges： The gap between the actual customer experience of using these technologies and STC’s ability to measure the
customer experience accurately is increasing.
 Huawei SmartCare Solution: Huawei SmartCare solution enable operator measuring and monitoring the actual customer experience
and allow STC to focus on issues that impact both the customer’s perception of network as well as business issues that impact
corporate growth.
 Benefits: Reduce O&M cost by -10%, Increase revenue by 1%, Increase customer satisfaction by 15%

Indonesia XL
Service Quality Report Application Report Customer Report
Project Scope: 40,000,000 mobile subscribers / 30Gbps mobile broadband traffic
Case DNA
 Challenges：Smartphone/ data service complaints resolution requires about 30% more cost, compared to traditional voice
 Huawei SmartCare Solution: Huawei SmartCare solution enable operator to move form network basic O&M to service quality and customer
basic O&M. And perform streamlined processes for proactive monitoring, complaint handling and troubleshooting.
 Benefits: Reducing resolution time by 40% for Smartphone/data services complaints handling

China CMCC
SEQ Analyst
Case DNA CEM：VIP, Group, VAP, VAC
SQM：Real-time Monitoring, Root Cause Analysis
NPM： MBB, monitor & analysis
 Challenges： Lacked the ability to identify end users Application Server
experiencing a substandard quality of service to initiate
a proactive customer rescue program
 Huawei SmartCare Solution: Initiated a program to Real Time Process Distributed Computing Data model Analysis Database
proactively identify users experiencing substandard

HL
Data Mediation and Pre-Processing
quality based on predefined KQIs. R
 Benefits: Proactively reduced the number of end users
IP BB
experiencing a substandard quality of service.
J** Site X** Site
Potential savings from preventing churn
NetProbe
NetProbe
Ratio of users experiencing substandard quality
3.50% SGSN GGSN SGSN GGSN
3.00% Reduce
2.50% 1500
Gn Gn
2.00%
1.50%
1114-1120 1121-1127 1128-1204 1205-1211 1212-1218
Project Scope: 6,000,000 mobile subscribers / 5Gbps mobile broadband traffic

Released
Ready for Contract
Roadmap Planned
Planning
Roadmap does NOT represent any commitment.
2.2 (2013Q2) 3.0 (2014Q2) 3.1 (2014Q4) 5.0(2015Q2)
CEM CEM CEM CEM

Customer Care Intelligent Customer Care Intelligent Customer Care Intelligent Customer Care Intelligent
• CDR based service failure • Knowledge base • One click to correct device • Proactive notification
analysis • Data feed with profile, service configuration • Support CEM app for self-care
experience, consumption • Policy degradation • Support NGN / IMS
Churn analysis • Wireless adjustment • Integration with FBB E2E tester
Dynamic policy (congestion) E2E lifecycle modeling Policy automation
Market campaign service Dynamic policy (VIP assurance) Marketing campaign support
• Up sell Marketing campaign service • Tailored service plan
NPM/SQM • Service quality redemption • Cross sell with user behavior • Turbo button
Protocol analysis
SQM for streaming, blackberry* NPM/SQM NPM/SQM NPM/SQM
IP QoS impact on voice (VisualIP) IMS monitoring SQM for VoLTE, IM OTT application trend analysis
SLA for enterprise SQM for Mobile Data SQM for FBB voice, HSI M2M trend analysis
Alarm reengineering KQI with Availability KQI with IP QoS for access SQM for FBB voice, HIS
Inter-operable with Geo-loc, Mobile Demarcation with expertise SLA enhancement Demarcation for IT
client Alarm impact analysis Network planning with capacity SLA for cloud service (PaaS /
Issue trouble ticket directly forecast IaaS)
Platform & Probe CSFB, VoLTE analysis
Dashboard Platform & Probe
Dynamic KPI Platform & Probe Cloud ETL, Data mining Platform & Probe
Integration Framework (FTP/SFTP, Integration Framework (Weburl) Integration with SDP Cloud platform
HTTP SOAPREST) CEP/RTD Support SOA Probe for IT
MBB Probe: 40Gbps MBB Probe: 100Gbps MBB Probe: 200 Gbps MBB Probe: 500+ Gbps
LTE: S3, S10, S4/S12, Gx, Gy Probe for IMS: Mw/Cx/Mg/ISC
3G: Iub
LTE: SGs

Thank You
Copyright©2012 Huawei Technologies Co., Ltd. All Rights Reserved.
The information contained in this document is for reference purpose only, and is subject to change or withdrawal
according to specific customer requirements and conditions.

Truly Managing Customer Experience Has Begun: - HUAWEI SEQ Analyst Solution

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Truly Managing Customer Experience Has Begun: - HUAWEI SEQ Analyst Solution

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Truly Managing Customer Experience Has Begun

- HUAWEI SEQ Analyst Solution

HUAWEI TECHNOLOGIES CO., LTD.

 Huawei SEQ Analyst Solution Overview

 Huawei SEQ Analyst Product Introduction

 Huawei NetProbe Product Introduction

 Globle Reference Case and Roadmap

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NetProbe 3010 NetProbe 9000 SMC

Other OSS/BSS system Email

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• Separate tools, less interactive • Unified platform, E2E perspective of network,

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Operation Revolution Experience Management Revenue Assurance

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SEQ Analyst Applications Overview

SEQ Analyst Platform

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Location traffic reporting Network Planning= F ( O, S , A, SM, TM ) Application traffic reporting

SEQ Analyst provide rich

Multi-dimensions network resource consumption analysis enables operator to do precise planning

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SMS Root Cause Analysis Inbound Roamer

VoLTE Affected Devices

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Web KQI Drop

Call Connect Rate Call Drop Rate

RCA Report of the

A website server malfunction is the

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VAP identification and demarcation:

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Voice Issue Measures Analysis

 Huawei voice quality management solution can provide precise voice

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Service Agent Complaint Handling Portal for Service Agent

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 Indentify the outbound roaming destination gaps

• Avoid roaming revenue lost

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Roaming Sub Count MOC Succ. Rate of Roaming Sub

81 Roaming operator partners & 1483 Roaming Subscribers were detected

Home PLMN Visit PLMN

80% Reduce of roaming dispute

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Huawei SLA Management system enable operator to delivering guaranteed QoS

SLA Management Infrastructure

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SLA Group Segmentation

Gold customers Silver customers Normal customers

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Service KQI Analysis

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P2P Application Distribution

P2P KUGOO --Online Music 06：00 12：00 18：00 01：00 07：00

P2P P2P P2P

Top Cells of P2P Application

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Streaming Application Distribution Top location of YouTube

Top subscriber of YouTube