Engineering Management

Function of Management
COMMUNICATION
COMMUNICATION
The interpersonal
process of sending
and receiving
symbols with
meanings or
messages attached.
 Effective Communication
-the intended meaning of the
source and the perceived meaning
of the receiver are identical

Efficient Communication
-occurs at minimum cost
1 Significance of
Communication
Significance of Communication

Communication is a
linking process of
management. 

Communication is the
primary means by
which people obtain
and exchange
information.
Significance of Communication

The most time

consuming activity a
manager engages in
is communication.

Information and
communication
represent power in
organizations.
2 Communication
Process
One Way versus Two Way Communication

Person B
One Way Person A
Communication
3. Communication
Sender Channel Receiver
1. Intended Meaning 4. Decoding

2. Encoding 5. Perceived Meaning

8. Communication
Channel Sender
10. Perceived Meaning
6. Intended Meaning
9. Decoding Receiver
7. Encoding

Two Way
Communication
3 Methods of
Communication
 Nonverbal Communication
(body language)
Powerful means of transmitting
messages

Oral Communication
most important abilities for effective oral
communication
Active listening
Constructive feedback
Written Communication
guidelines for effective written
communication ……
Guidelines for Effective Written Communication

» Use the P.O.W.E.R. plan for preparing each

message:

Plan, Organize, Write, Edit and Revise

» Draft the message with the readers in mind

» Give the message a concise title and use

subheadings where appropriate
Guidelines for Effective Written Communication

» Use simple words and short, clear,

sentences and paragraphs

» Back up opinions with facts

» Avoid “flowery” language, euphemisms and

trite expressions

»Summarize main points at the end and let

the reader know what he must do next
4 Interpersonal
Communication
Interpersonal Communication
is …
… real time, face to face or voice to voice
conversation that allows immediate
feedback.
Common barriers to interpersonal Communication

» Expectations of familiarity

» Preconceived notions

» Source’s lack of credibility

» Differing perceptions caused by social and

cultural backgrounds

» Semantics and diction

» Emotions that interfere with reason

» Noise or interference
5 Organizational
Communication
1. Downward
Communication Directions of Communication

2. Upward … flows from individuals

Communication
in higher levels of the
3. Horizontal hierarchy to those in
Communication
lower levels
4. Diagonal … flows from lower to
Communication
higher levels in an
organization
1. Downward
Communication Directions of Communication

2. Upward …flows across functions

Communication
in an organization
3. Horizontal
Communication

4. Diagonal …cuts across functions

Communication
and levels in an
organization
Thank You!