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JIWAJI UNIVERSITY

SOS IN
MANAGEMENT
TOPIC-

Marketing information system


Presented by
Niharika sharma
Ragini sen
Shivangi sharma
MANAGEMENT INFORMATION SYSTEM (MIS)
• According to JOHN G BURCH & GARG
GRADMITSKI , MIS is an information
system that facilitates management by
producing structured, summarised reports
on a regular basis. The output of such MIS
are produce in routinely and used primarily
for controlling activities, although they can
also be used for planning and organising.
DEFINITION OF MIS
A management information system is
 An integrated user – machine system
 For providing information
 To support the operations , management , analysis and decision- making
functions
 In an organisation .
THE SYSTEM UTILISES
 Computer hardware and software
 Manual procedure
 Models for analysis, planning, control & decision making, &
 A data base.
INFORMATION SYSTEMS IN BUSINESS
 Operational Excellence.
 New product services and business models.
 Customer & supplier intimacy.
 Improved decision making.
 Competitive advantage.
 Day to day survival.
MARKETING INFORMATION SYSTEM
• Marketing information system provide information for planning,
control & transaction processing in the marketing functions.
• Marketing information syatem contains following things:
1. Marketing planning system
2. Sales & marketing control system.
a) order entry
b) invoice.
c) sales call reporting.
MARKETING PLANNING SYSTEM
1. Key account plans
2. Product plans
3. Pricing
4. Sales forecasting
5. Market research planning
6. Advertising and promotion plans
7. Distribution channel plans
SALES & MARKETING CONTROL SYSTEMS
1) Spending versus budget.
2) Market share.
3) Sales force coverage & performance.
4) Customer service.
5) Distribution performance.
6) product/ customer profitability.
7) Advertising & promotion analysis
8) Sales analysis & trends
OBJECTIVES OF MARKETING INFORMATION
SYSTEM
1. Sales management
2. Sales force automation.
3. Advertising & promotion.
4. Product management.
5. Sales forecasting
6. Market research.
7. Marketing management.
APPLICATIONS OF MARKETING INFORMATION
SYSTEM
1. MARKETING RESEARCH’s APPLICATIONS
- Advertising strategy.
- Pricing policy.
- Marketing strategy
• MARKETING PLANNING’s APPLICATIONS:-
- Forecasts
- Purchasing strategy
- Production plans
- Market segmentation
• SALES ANALYSIS’s APPLICATION:-
1. Sales performance
2. Invoicing
3. Marketing plans
4. Production plans
• MARKETING CONTROL’s APPLICATION:-
1.Marketing cost
2. Credit management
FUNCTIONS OF MARKETING INFORMATION SYSTEM
The marketing identification function
2. The product adjustment function
3. The purchase motivation function
4. The physical distribution function
5. The communication function
6. The transaction function
7. The post transaction function
TYPES OF MARKETING INFORMATION SYSTEM
1. INTERNAL RECORDS
2. MARKETING INTELLIGENCE
3. MARKETING RESEARCH
4. MARKETING DECISION SUPPORT
Thank
You

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