Power Point Slides

Financial Performance
• The revenues of the company ahs increased by 30% in the second
year compared to the firs year in total

• Cost of good reduce by 15%

• Marketing research for actual and forecasted remains the same

• In the cash flow it was seen that was no emergency loan of the
company

• Sales force expense has increased due to introduction of new sales

staff in the offices especially the one projected in China
Market performance
 Increased in a significance manner
 Asset management has gained better rating in the
second year
 Market effectiveness is higher than 0.707 which is
industry average for the company
 The company also increases its market share from
15.06% to 23.4% in the second year.
Marketing Strategy
 Introduction of social media accounts on Twitter and
Facebook
• increase market share by increasing visibility of its
products
• Working on its pricing policy to make it more
competitive compared to other brand like Prestige
Computers and Computerland
• Decreasing its cost of good prices by increasing the
number of units for production
• Build web traffic by hiring state of the art marketing
expert on project basis
Sales Channel Strategy
 Increases the sales by at least 10% through the web
sales channel of all the brand of the company
 Increase in sales by at least 15% through the sales
offices
 Capture markets in Shanghai by introduction of new
sales channel in this city since China is one of the
biggest emerging markets in the world
 Increase the sales people in total by 7 to increase sales
Human Resource Strategy
 Increment of salary by 10% and incentive structure for
high performing employees
 Maintain the compensation structure for factory
workers since it is the best in industry
 Introduce training and development programmes to
improve the soft skills in its employees depending on
the current need of the company
Manufacturing Strategy
 Introduction of a new product for the Traveler segment to
increase sales
 Better inventory management through the introduction of
state of the art inventory management software of eth
company
 Demand and supply management for future orders
 Increasing the operational efficiency by 10% by utilization
of more operating capacity
 Decreasing the labour cost/unit by producing more units
within the same labour charges
 Optimal usage of fixed capacity to maximize efficiency
Financial Strategy
 Increase in cost in research and development which
was maximum in third quarter at 3246827 AUD
 Increase revenues by 30% per quarter in the next
second year
 Increase in cost of goods sold increase by only 15% in
the second year
 Reduce cost of inventory holding by matching demand
and supply
 Increase in cost of Microdesk Ultra from 4500 to 5400
and Mircrolap Ultra from 2800 to 3400
Ethical and Social Implications
 organizational culture which is conducive and the
employees and workers feel safe
 complies with the Australian laws for recycling and
disposal of unwanted material
 age demographic for this industry has lowered due to
the engagement of these computers in younger
generations
Actions against business plan
 new machines were different from the intended
purchase
 forecasted to have sales which are increased by 30%
but the actual sales increased by only 25% in the
second year
 within 15% of the actual forecasts hence the outcome
of the business plan is justified
Significant events that affected the company and/or
market

 changes in the political and economic policies of the

country
 taxation policy that is applicable in the industry has an
impact on the profits made by the company
 technologically driven and customer oriented due to
which the changes have to incorporated in a rapid
manner
Strengths
• String Human resources management
• High productivity of workers
• Biggest customer of White horse
• Goof future investments
• High revenues in fourth quarter
• Availability of 4 million dollars for 5th and 6th
quarter
Weakness
• Low market share
• Financial performance with respect to first 3
quarters were weak and became better only in the
second year
• Asset management
• Effectiveness of marketing campaign
• Financial risk
Future Actions
 market leader in this industry by having a state of the
art business and corporate strategy
 more products which are technologically driven
 Open offices in more cities in the near future which
will increase the presence of the company
Lessons Learnt
 management of money.
 Analyse future forecasts cautiously
 For business to be success it is essential to be
innovative
 Concentration on social media for marketing strategy
 differentiation factor from its competitors