Presented by

Harshad More
 Contents
Introduction Management team
Mission Marketing Plan
Vision Financial Plan
Objective SWOT Analysis
 Brand Image
Location
Layout of showroom
Company & their Products
Action Plan
 Introduction
More is Juhu first large format, specialist retail chain for
consumer durables & electronics.

More not only gives you a world-class shopping experience,

but also backs it with great after-sales service.

Sound and knowledgeable advice from well-trained advisors

to help you make informed.
 To constantly monitor international developments in
electronic products and initiate efforts to source them to meet
present and emerging requirements in the market.

To delight and deliver beyond the expectations of the

consumers.

 To continuously enhance the competency level of personnel

through training and motivation, to expand the sales and
network to serve a larger segment of consumers and to
render the best after-sales service possible.”
“To offer the most technologically advanced, reliable and
Greener electronic products and related services of the highest
quality to individual and institutional consumers in the country
and make these products and services available at the most fair
and competitive prices.”
Creating and sustaining the long-term goodwill of the
consuming public.
 Short Term Objectives
To promote and deliver energy efficient “greener “ products
to consumers.

To differentiate from the competitors with superior product

quality, service and unmatched shopping experience.

To Increase the awareness of the store in the region.

To satisfy the unmet needs of the customers.

 Long Term Objectives
To become a market leader through:
Increased customer loyalty
Exceeding customer expectations
Supreme Vendor relations

To expand to other potential areas.

Drive the society towards a more greener environment which

would lead towards the upliftment and wellbeing of the
society
 Brand Image
 If service wasn't important.

If technology wasn't complex.

If variety wasn't confusing

We would have no reason to be in business.

We help you buy.

Location
 Location
Accessible by all modes of transport and easily travelled
from Santacruz, Vile Parle & Andheri stations.
Hugely dominated by higher middle class of the society.
Value for money is negligible, the only things that matter
are ambience, service levels and product quality.
Popular hangout for all classes of people in the form of Juhu
beach.
A shopper’s paradise, thereby making it a highly visited
locality for the elites of the social class.
LapLaptops & Home Appliances
Desktop (5000 sq ft) Storage Room
(2000 sq ft)
(4000 sq ft)

Mobiles
(3000 sq ft) Parking Area
(1500 sq ft)
Cashier Area(500 sq ft)
Music System
(4000 sq ft)
Entrance
Company & their product
Products
 Action Plan
Interior designing of showroom will commence on o5 sep 2010.

Inauguration of showroom will be done by Sachin Tendulkar.

Start of Recruitment procedure from 10 Oct 2010,Training &

Development from 20 Oct 2010.

 Propose to open our showroom in Juhu on 01 Nov 2010.

 Planning to open 50 stores across Mumbai.

Management Team
 Owner

Mangers Manager Manager

(Engineers) (Store) (Delivery)

Executive Executive
(Sales) (Accounts)
Marketing Plan
 CUSTOMER ANALYSIS
Who the Customers Are:

Primarily upper middle class and upper class.

Analytical and quantitative in nature.

Well educated.

Special focus on working class, specially working women.

 SEGMENTATION
We have identified the segmentation variables as:

Geographic

Demographic

Psychographic

Socioeconomic
Product
We would offer best quality differentiated products laced
with advanced technologies like Laser TV’s Laptops,
Mobiles, Cameras, Ac’s, Home appliances & many more.

Price
Pricing would depend from product to product, therefore
no fixed price range. Price would be correlated to unique
products attributes. At the same time our prices would be
competitive so as to draw walk-ins in the store and have a
higher conversion rate.
Place
We would have company owned exclusive retail outlets in
cities of the country. We would go preferably for standalone
shops where competition levels are low. We want to create our
store as a destination outlet and not any other roadside retailer
Promotion
For the initial years we would spend on advertising and
branding activities till the time we have created a niche market
for ourselves. Based on the previous year‘s sales figures we
would contribute a certain % to promotional and marketing
activities so as to reach the present year‘s sales targets.
 PROMOTION MIX
Trade fairs & Exhibitions: Would be best to way demonstrate
and advertise the product.
Advertisements through catalogues.
This would be undertaken on a routine basis so as to create
relevance in the minds of the target group.
After creating our niche in the market, we therefore, need to
create a foothold and respect in the market, and this can be
done only via our financial reports.
Sending a small token of thanks on special days of their life
like birthdays and anniversaries.
Financial Plan
 Cost of showroom setup
Equipment cost 400000
Interior fit out cost 5000000
Total cost of store opening 5400000
Monthly variable outlay
Telephone Charges 4500
Electricity Charges 7000
Advertisement 10000
Transportation 6500
Total 28000
SWOT Analysis
 Strengths
We are able to give really good customer care, as we have plenty
of time to devote to customers.

We can change direction quickly if our approach isn't working.

We  have  strong branded  products.

We  have exclusive access to high  quality & design  products.

We  have  favorable  access  to  major  suppliers.

 Weakness

Opportunities
Our business sector will expand, with many future opportunities.
Our competitors may be slow to adopt new technologies.
There  is  unfulfilled   customer  demand in this  area.
Arrival  of  new  technological  products.
 Threats
 Emergency  of  substitute  products from company.

Competitors (Chinese manufacturers).

 Small electronics store.

To accomplish great things we must first
dream, then visualize, then plan... believe...
act!