7107 Islands beyond the Usual

LOCATION
 Southeastern Asia,
archipelago between the
Philippines Sea and the
South China Sea, east
of Vietnam

 Geographic
Coordinates: 13 00 N,
122 00 E

 Capital City: Manila

 FAST FACTS
 Climate
• Hot and Dry – March to May
• Rainy – June to October
• Cool – November to February
• Temperature : 78A0F/25A0C
to 90A0F/32A0C ; humidity
77%
 Population
• 89,468,677 July 2006 est
 FAST FACTS
 Languages
• 2 official language: English and Filipino
• 8 major dialects

 Religion
• 83 % Catholics
• 5 % Muslim
• 12 % smaller Christian dominations
and Buddhist
 BRIEF HISTORY
 Discovered in 1521 by
Ferdinand Magellan
 1565 Miguel Lopez de
Legazpi established a
Spanish Base in town
of Manila
 1898 succeeded in
winning Independence
after 350 years

 1898 became the 1st

and only colony of the
United States
 BRIEF HISTORY
 1935 became a self-
governing Commonwealth
 Manuel Quezon was elected
as President – prepared the
country for Independence
after 10 year transition
 1942 Philippines fell under
Japanese occupation
during WWII
 US and Filipinos fought
together in 1944-45

 1946 regained Independence

 Went through a series of political
upheaval until the present day
 PROFILE
 3rd largest English speaking country in the
world
 Democratic Government
* Executive Branch
- Headed by Chief of Staff
(President) and V.President
- Cabinet
* Legislative Branch
- Senate
- House of Representatives
* Judicial Branch
- Supreme Court
 ECONOMY

 Major industries
• Agriculture : sugarcane, coconuts, rice,
corn, bananas, cassavas, pineapple,
mangoes, pork, eggs, beef, fish
• Industry : Electronics assembly,
footwear, pharmaceutical, chemicals,
wood products, food processing,
petroleum refining, fishing
 ECONOMY
 Currency : Peso
 GDP (purchasing power parity) $451.3 B
(2005 est)

 GDP: $91.36 B (2005 est)

 GDP (real growth rate) 5.1% (2005 est)
 GDP (per capita, PPP) $5,100 (2005 est)
 GDP (composition by sector)- (2005 est)
 Agriculture – 14.8 %
 Industry – 31.7 %
 Services – 53.5 %
 ECONOMY
 Labor Force – 36.73 million (2005
est)
• Agriculture – 36%
• Industry – 16 %
• Services – 48 % (2004 est)
 Unemployment Rate – 12.2% (2005
est)

 Population below Poverty line: 40%

(2001 est)
 ECONOMY
 Household income or consumption by
percentage share: (2003 est)
• Lowest 10% -2.3%
• Highest 10% – 31.9%
 Inflation rate : 6.2 % (2006)
 Investment : 16.3 % of GDP (2005
est)
 Revenues : $12.38B
 Expenditure : $15.77B
 ECONOMY
 Public debt : 77.4% of GDP (2005
est)

 Imports : $42.66B (2005 est)

• Raw materials, machinery and
equipment, fuels, vehicles and vehicle
parts, plastic, chemicals, grains
• Import partners: US 18.8%, Japan
17.4%, Singapore 7.8%, Taiwan 7.3%,
South Korea 6.2%, China 6%, Malaysia
4.5% (2004)
 ECONOMY
 Exports: $41.25B (2005 est)
• Electronic equipment, machinery &
transport equipment, garments, opticla
instruments, coconut products, fruits &
nuts, copper products, chemicals
• Partners: Japan 20.1%, US 18.2%,
Netherlands 9%, Hongkong 7.9%, China
6.7%, Singapore 6.6%, Taiwan 5.6%,
Malaysia 5.2% (2004)
 TRANSNATIONAL ISSUES
 International Disputes:
• Philippines claim sovereignty over
Spratly Islands
• Island also claimed by China, Malaysia,
Taiwan and Vietnam

 Illicit drugs:
• Domestic methamphetamine production
• Marijuana
 The Country and its People
What you need to know….

 Pinoy –Filipino Male

 Pinay – Filipina Female
 Filipinos love to eat

 “Po” or “Opo” – form of

acknowledgement when one calls an
elder’s name
 The Country and its People
What you need to know….

 Touching an elder’s hand to ones

forehead is a sign of respect
 One of the highest literacy rates in
Asia at almost 100%
 2nd happiest country according to the
world happiness index
 When giving directions, most
Filipinos point with their lips
 The Country and its People
What you need to know….
 Known for being compassionate
people and know how to pay debt.
 Pakikisama or knowing how to get on
well with others
 Utang na loob or a sense of gratitude

 Hiya or fear of losing face or not

wanting to trouble anyone
 The Country and its People
What you need to know….

 Bahala na means what will be, will

be
 Filipinas are known for their grace,
beauty and warmth

 Filipinos celebrate anything &

everything – (festivals for all kinds of
saints and native dances)
 The Country and its People
What you need to know….

 Bayanihan or spirit of
Kinship and camaraderie

 Hospitality

 Piousness

 Close Family Relations

TOURISM SITUATIONER
 Department of Tourism
 The Department of Tourism (DOT)
shall be the primary government
agency charged with the
responsibility to encourage, promote,
and develop tourism as a major
socio-economic activity to generate
foreign currency and employment
and to spread the benefits of tourism
to both the private and public sector.
 Department of Tourism
Vision:
- Improve accessibility of travel destinations

- Make tourism products better and more

affordable

-Promote a culture of tourism among local

residents

- Increase recognition of tourism as an

effective and efficient tool towards socio-
economic development of the Philippines
Department of Tourism Region III
 Department of Tourism
Mission:
- To generate foreign currency and employment

- To spread the benefits of tourism to a wider

segment of the population with the support,
assistance and cooperation of both the private
and public sector

- To ensure the safe, convenient, enjoyable stay

and travel of foreign and local visitors in the
Philippines

Department of Tourism Region III

 8 Anchor Destinations
 MANILA
• Country’s capital
• Fast growing metropolis
• Showcase different cultures
 8 Anchor Destinations
 CEBU
• Queen City of the South
• Site of new and exciting business
ventures between local and foreign
capital
 8 Anchor Destinations
 DAVAO
• Industrial hub of Mindanao
• Mt. Apo – highest peak in the country
and home of the Philippine Eagle
 8 Anchor Destinations
 BAGUIO
• Country’s Summer Capital
• 1500 meters above sea, 8 degrees
cooler than lowlands
• Jump-off point to the famous Banawe
Rice Terraces
 8 Anchor Destinations
 BORACAY
• Known as Island paradise
• Powder white sand, crystal blue waters
• Located at northern tip of Panay island,
3 hours from Manila
 8 Anchor Destinations
 PALAWAN
• Country’s Last Frontier
• Situated between Mindoro Island and
North Borneo
• Home to over 80 minority groups,
Calamian deer, Palawan bearcat
• White sand beaches, black marble
caves, breathtaking dive sites
 8 Anchor Destinations
 BOHOL
• Country’s 10th largest Island
• Pristine white beaches, wonderful dive
sites, Chocolate Hills and Tarsier
• Site of historic Blood compact between
Sikatuna and Legazpi
 8 Anchor Destinations
 LAOAG/VIGAN
• Located in Ilocos Norte and Ilocos Sur
• Impressive wide highways and narrow
cobble stoned homes, antiquated towns,
Antillan ancestral homes
Philippine Tourism: Breaching Three Million
Arrivals and 40% Growth in Tourist Spend for
2007

Sec. JOSEPH H. DURANO

Department of Tourism
The 2007 has been a breakthrough for Philippine tourism as healthy growth in
visitor arrivals was recorded.

3.50

3.09

3.00 2.84

2.62
2.50
2.29

1.99 1.93
2.00 1.80 1.90

1.50
2000 2001 2002 2003 2004 2005 2006 2007
For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach
US$4.885 Billion.

5.00 4.885

4.50
4.00
3.465
3.50
3.00
2.50 2.133 2.236
1.990
2.00 1.722 1.740
1.522
1.50
2000 2001 2002 2003 2004 2005 2006 2007
The Department of Tourism’s ultimate goal is to
attract not only more tourists, but also higher
value visitors that stay longer and spend more
generating more opportunities for the country.
The DOT will target US$ 5.8 Billion in tourist
spend in 2008, surpassing two years earlier the
medium term goal of US$ 5.0 Billion in 2010.
THANK YOU

DEPARTMENT OF TOURISM
www.visitmyphilippines.com