EDUCATIONAL BACKGROUND OF

KOTA SAMARAHAN
Kota Samarahan has a concentration of universities
and educational facilities and thus forms the main
Sarawak's research and development centre.
Institutions of higher learning in the area include
Universiti Malaysia Sarawak, Universiti Teknologi
MARA, Tun Abdul Razak Teacher's Training College,
Industrial Training Institute Samarahan (ILP), Sarawak
International Medical Centre (SIMC), SK Dato’ Traoh,
SMK Kota Samarahan etc...
 MARKET SIZE
First and foremost, one-to-one tuition center is
appropriate for the pupil who has been taught a
skill in the classroom, and subsequent efforts have
failed to secure it.
It is not uncommon in i.e. mathematics that current learning has
been hampered by a previous misconception and for a number of
very low attaining pupils, a lack of experience inhibits their progress.
This is sometimes the case among pupils new to English, those who
have a limited vocabulary for their age, or those who have not had
much opportunity to participate in sustained talk or reading.
 TARGET MARKET
NO STUDENT GROUP LEVEL SUBJECT OFFER

1 PRIMARY SCHOOL YEAR 4 - 6 BM / BI / MATE / SCIENCE

2 SECONDARY SCHOOL FORM 1 -3 BM / BI / MATE / SCIENCE

3 SECONDARY SCHOOL FORM 4 -5 OPEN TO DISCUSSION

4 SECONDARY SCHOOL FORM 6 (L/U) OPEN TO DISCUSSION

5 IPTA - ENGLISH REMEDIAL / ENRICHMENT

 TARGET MARKET IN KOTA SAMARAHAN
Secondary School
No School Enrolemen
1 SMK Kota Samarahan 1375
2 SMK Muara Tuang 1783
Total 3158

Primary School
No School Enrolemen
1 SK Muara Tuang 873
2 SK Meranek 541
3 SK Endap 378
4 SK Kampung Melayu 243
5 SK Mang 175
Total 2210

IPTA Student
No Enrolemen
1 High Education Institution 6000
COMPETITOR
PUSAT
TUISYEN
SISWA

PUSAT TUISYEN SEPESIALIS

PUSAT TUISYEN MOTIVASI

 PRICE
NO LEVEL SUBJECT OFFER PRICE

ALL SUBJECT X 1 HOUR = RM5.50

( One session is 2 hour )
BM / BI / MATE /
1 YEAR 4 - 6 1 week = 2 session meeting
SCIENCE
(Costumer was pay for number of meeting)
*Student can choose 1 – 4 subject
ALL SUBJECT X 1 HOUR = RM7.50
( One session is 2 hour )
BM / BI / MATE /
2 FORM 1 -3 1 week = 2 session meeting
SCIENCE
(Costumer was pay for number of meeting)
*Student can choose 1 – 4 subject
 PRICE
NO LEVEL SUBJECT OFFER PRICE

ALL SUBJECT X 1 HOUR = RM8.50

( One session is 2 hour )
3 FORM 4 -5 OPEN TO DISCUSSION 1 week = 2 session meeting
(Costumer was pay for number of meeting)
Subject – Discussion with student
ALL SUBJECT X 1 HOUR = RM8.50
( One session is 2 hour )
FORM 6
4 OPEN TO DISCUSSION 1 week = 2 session meeting
(L/U)
(Costumer was pay for number of meeting)
Subject – Discussion with student
1 HOUR = 10.00
(One session is 2 hour)
ENGLISH REMEDIAL /
5 IPTA 1 week = 2 session meeting
ENRICHMENT
(Costumer was pay for number of meeting)
Student need (Discussion with student)
 OPERATION TIME
DAY 0800 - 1000 1000 - 1200 1500 - 1700 2000 - 2200

MONDAY

TUESDAY

WENESDAY

THUSDAY

FRIDAY

SATURDAY

SUNDAY

* Student are able to choose the time.

 LECTURER SALARY
ONE TO ONE TUITION
LECTURER TOTAL
CENTRE
50 % 50 % 100%

Example :

Time of One To One

1 hour of
Student Meeting Total Cost Lecturer Tuition Total Cost
cost
per month Centre

Ali Bin
6 5.50 RM33.00 RM16.50 RM16.50 RM33.00
Ahmad

Chon Leh
8 5.50 RM44.00 RM22.00 RM22.00 RM44.00
Ting

TOTAL 14 5.50 RM77.00 RM38.50 RM38.50 RM77.00

 COMPETITIORS
Before entering business

No Name of Competitor Market Share Market Sales (RM)

1 Pusat Tusyen Specialis 23 % 57,500

2 Tuisyen Siswa 46 % 115,000

3 Pusat Tuisyen Motivasi 22 % 55,000

4 Other 9% 22,500
 COMPETITIORS
After entering business
No Name of Competitor Market Share Market Sales (RM)

1 Pusat Tusyen Specialis 21 % 52,500

2 Tuisyen Siswa 42 % 105,000

3 Pusat Tuisyen Motivasi 20 % 50,000

4 Other 7% 17,500

5 One To One Tuition Center 10 % 25,000

 MARKET SHARE
Before entering business
Pusat Tusyen
Sepesisials
9 23 Tuisyen Siswa
22
After entering business
46 Pusat Tusyen
Pusat Tusyen
Motivasi Sepesisials
10
Others 9 Tuisyen Siswa
23
22 Pusat Tusyen
46 Motivasi
Others

One To One
Tuition Center
 COMPETITIONS STRENGTH AND WEAKNESS
NO NAME OF COMPETITOR’S STRENGTH WEAKNESS

Does not offer any tuition for

Situated at Kota
1 Pusat Tusyen Specialis high education such as university
Samarahan New Township
student

Nearby supermarket such as

Situated at Kota
2 Tuisyen Siswa Unaco Supermarket that could
Samarahan New Township
contribute to escapism.

Situated at the Central

The area seemed to be so
Market and housing lot
3 Pusat Tuisyen Motivasi congested with other business
such as Samar Indah and
activities.
Desa Ilmu.
 SALES FORECAST
YEAR MONTH SALES FORECAST REASON

JANUARY Still new to market and customer are not

24,200
FEBRUARY alert to our existence.

MARCH 21559

APRIL Know and maintain operation

23400
MEI
2012

JUNE 25600 Student are busy with preparation for

JULY 26070 semester examination

AUGUST 25,007
Maintain operation
SEPTEMBER 27,508

OCTOBER 29050
Student are busy with public
NOVEMBER 23,106 examinations for school and semester
examination for IPTA
DISEMBER 24500

TOTAL 250,000
MARKETING STRATEGIES
(Marketing Mix)

7P’s
 1. Product
It must provide value to a customer
but does not have to be tangible at
the same time. Basically, it involves
introducing new products or
improvising the existing products.
 2. Price
Pricing must be competitive and must
entail profit. The pricing strategy can
comprise discounts, offers and the
like.
 3. Place
It refers to the place where the
customers can buy the product and how
the product reaches out to that place.
This is done through different
channels, like internet, wholesalers and
retailers.
 4. Promotion
It includes the various ways of
communicating to the customers of what
the company has to offer. It is about
communicating about the benefits of using a
particular product or service rather than just
talking about its features.
PRODUCT PROMOTION STRATEGIES

WEB-SITE
ELECTRONIC
EMAIL

PROMOTION BUSINESS CARD

BROCHURE

PRINTED
SIGNBOARD

NEWSPAPER
 5. People
People refer to the
customers, employees, management and
everybody else involved in it. It is essential
for everyone to realize that the reputation of
the brand that you are involved with is in
the people's hands.
 6. Process
It refers to the methods and process of
providing a service and is hence essential to
have a thorough knowledge on whether the
services are helpful to the customers, if they
are provided in time, if the customers are
informed in hand about the services and many
such things.
7. Physical (evidence)
It refers to the experience of using a
product or service. When a service goes
out to the customer, it is essential that
we help them see what they are buying or
not.

e.g., - brochures, pamphlets etc serve this

purpose.
ONE TO ONE TUITION IN PROGRESS
THE END & THANK YOU

www.121tc.com.my