SWOT ANALYSIS

strengths weaknesses

opportunities threats
 Swot analysis is a frame work used to
evaluate a company’s position by identifying
its strengths, weaknesses, opportunities and
threats. Specifically , swot analysis is a
foundational assessment model that
measures what an organization can and can
not do , and its potential opportunities and
threats.
 Strengthsare the positive attributes of the
individual of the organization that help to
achieve the desired objectives.
 Weaknesses are the negative attributes of
the individual or the organization that hinder
the accomplishment of the desired
objectives.
 Opportunities are the favorable
circumstances that can create a possibility
for progress that result in the achievement
of the desired objectives.
 Threatsare the unfavorable circumstances
that can cause damage to the individual to
the organization and stop them from
accomplishing their desired objectives.
 Internal factors External factors

 Strengths  Opportunities
 weaknesses  threats
 Helpful - strengths and opportunities
 Harmful – weaknesses and threats
 Internal – the strengths and weaknesses are
internal.
 External – the opportunities and threats are
external
 Itis a scientific tool for any individual or
organizations to study these four elements
for existing status and plan for future.
 Swot focuses on how an individual who has a
goal to and helps to reach it.