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Tastes and
Population
Preferences
Determinants
of
Demand
Price Prices of
Expectations Related Goods
The Ceteris Paribus Assumption
■ The law of demand states as price increases
quantity demanded decreases, and as the price
decreases quantity demanded increases.
■ “ All other things equal or constant.”
■ “ Assuming that the determinants of demand are
constant, price and quantity demanded are inversely
proportional to each other.”
Changes in Demand
■ Changes in demand refers to the shift of demand
curve which is brought about by the changes in the
determinants of demand, like income, population,
price expectation and so forth.
Changes in Quantity Demanded
■ Change in quantity demanded refers to change in the
quantity purchased due to increase or decrease in the price
of a product.
■ When the price changes from OP to OP1 and demand moves from OQ to
OQ1, it shows the expansion of demand. However, the movement of price
from OP to OP2 and movement of demand from OQ to OQ2 show the
contraction of demand.
Standard Method
■ % triangle = New - Old /Old * 100
P 1= New Price
P2 = Old Price
Q 1= New Quantity
Q 2= Old Quantity
Y 1= New Income
Y 2= Old Quantity
■ Now that we have calculated our percentage change in price
and quantity demanded, we can measure the price elasticity
of demand.
E = 65%