Cebu

City …
Defining the Country’s Potential

Cebu Investment Promotions Cent

Basic Info

Founded : 1565
Land Area : 291.2 km2
Population : 798,809
Growth Rate : 1.4%
No. of Brgys: 80
Cong. Districts: 2
 City Officials

Mayor : Michael L. Rama

Vice Mayor : Joy Augustus Young

ouncilors
North District
Edgardo C. Labella
Augustus G. Pe Jr.
Alvin B. Arcilla
Sisinio M. Andales
Lea Ouano-Japson
Alvin M. Dizon
Noel Eleuterio G. Wenceslao
Ma. Nida C. Cabrera
South District
Rodrigo A. Abellanosa
Margarita V. Osmeña
Eduardo R. Rama Jr.
Jose C. Daluz III
Raul D. Alcoseba
Ronald R. Cuenco
Richard Z. Osmeña
Roberto A. Cabarrubias

Congressman, North District: Rachel Marguerite B. Del M

Congressman, South District: Tomas R. Osmeña
 RECENT
INTERNATIONAL AWARDS and
RECOGNITION

Cebu Investment Promotions Cent

fDi Magazine is the world's premier publication for the business
of globalisation. Produced by the renowned Financial Times (FT)
group and published on a bi-monthly basis with a circulation of
over 15,000, fDi provides corporate decision-makers with an up-
to-date image of the ever-changing global investment map.

Tholonsis a leading full-service Strategic Advisory firm for Global

Outsourcing and Investments. Its advisors pioneered the
Offshore advisory space more than a decade ago and continue
to lead and evolve it. It offers a full range of service from
developing globalization strategies, execution of outsourcing
strategies and monitoring and tracking of outsourcing outcomes
in order to meet client’s business objectives.

Cebu Investment Promotions Cent

 No. 8
Overall
in
FDI Magazine’s
Asian Cities of the
Future
2007/08

Cebu Investment Promotions Cent

 No. 4
Most Cost
Effective
in
FDI Magazine’s
Asian Cities of the
Future
2007/08

Cebu Investment Promotions Cent

 No. 7
Best Quality of
Life
in
FDI Magazine’s
Asian Cities of the
Future
2007/08

Cebu Investment Promotions Cent

 No. 2
Best
Development and
Promotion
in
FDI Magazine’s
Asian Cities of the
Future
2007/08

Cebu Investment Promotions Cent

 No. 1
in
THOLONS’
Top 50 Emerging
Outsourcing
Cities
2008 and 2009

Cebu Investment Promotions Cent

Philippine Cities Competitiveness Rankin
Project 2009

•Best in Dynamism of its Local

Economy
•Best in Infrastructure
•Best in Disaster Preparedness
•Most Honest and Transparent in
its Dealings – Entrepreneurs’
Award

Cebu Investment Promotions Cent

Cebu City…
As an Investment & IT Hub

Cebu Investment Promotions Cent

WHY CEBU CIT Y. . .
üIt is not just a promise or potential, Cebu is demonstrated
capability with an excellent economic track record. Today,
there are over 500 foreign direct investors in
manufacturing, service industries and tourism located in
Cebu.
üIt is the biggest city outside Metro Manila and is the
fastest growing economy in the Philippines.
üFor over a decade now, Cebu’s export growth rate has
consistently been higher than that of the whole country or
any other province in the Philippines
üCebu is the most accessible place in the Philippines, with
more domestic air and sea linkages than even Manila.
üCebu is base to over 80% of inter-island shipping capacity
in the Philippines.

Cebu Investment Promotions Cent

WHY CEBU CIT Y. . .
üCebu is the Tourism Gateway for Central and
Southern Philippines.
üIt is not in an earthquake zone or typhoon belt, nor are
there volcanoes in the island.
üCebu has one of the best records for peace & order in
the country.
üIts labor force is oriented towards non-agricultural
lines and is one of the most productive in the country.
üThe development of its infrastructure is balanced; it
has all the ingredients necessary to be competitive
and sustain investments.
üIt is a cosmopolitan area with all the support facilities
and amenities needed for an ideal lifestyle.

Cebu Investment Promotions Cent

CEBU ’ s IT Product

World-class service providers for

English-speaking call centers and IT
enabled services such as BPO,
Computer Graphics and software
development… at globally competitive
wages, in an IT-enabled cosmopolitan
setting, all embedded in a resort
environment.
 The Call Center Industry in Cebu
City
•CALL CENTERS CURRENTLY IN CEBU CITY

1.PeopleSupport
2.Page Computers
3.CallTek
4.Convergys
5.Alliance Global
6.Clickstream
7.eTelecare
8.Bigfoot Global Solutions
9.Qualfon
10.UKLink Promotion
11.Cebu Global Teleservices
12.Access Direct Teksolutions
13.

Cebu Investment Promotions Center

 The Call Center Industry in Cebu
City

•CALL CENTERS CURRENTLY15IN

.
CEBU CITY
13. Live Services
14. Touch Asia Contact Solutions
15. iCall Solutions
16.E-performax
17.Wipro
18.ACS
19.ICT Group
20.SupportSave
21.Vector BPO
28.Focus Philippines

• CALL CENTER AGENTS

EMPLOYED: Over 25,000
Cebu Investment Promotions Center
BPO in Cebu

FDI ’ s in Non - Voice IT operations already

in Cebu
Activity Country
1.Lexmark Research & Development R&D USA
2.Dash Engineering Eng’g. Design(CAD) Japan
3.Tsuneishi Technical Services, Phil., Inc. Eng’g. Design(CAD) Japan
4.United Publishing Content Dev‘t. Japan
5.BOOOM!! Interactive(formerly JAMMPS) Graphics/Animation Japan
6.Xlibris Data Conversion USA
7.Big Foot Software Dev’t. USA
8.NCR Software Dev’t. USA
9.Alliance Software Dev’t. Japan
10.Farcite/iComm Software Dev’t. USA
11.Epson Software Development Software Dev’t. Japan
12.NEC Software Phil., Inc. Software Dev’t. Japan
13.ADTEX Systems Software Dev’t. Japan
14.Northern Transcriptionworks Medical Transcription Fil-Am
15.SPI Technologies Medical Transcription USA
16.ICatchIT Accounting/Legal USA

Cebu Investment Promotions Center

BPO in Cebu

FDI ’ s in Non - Voice IT operations already

in Cebu
Activity Country
17.Versagrafx Designs Computer-aided Design USA
18.TargeCorporation Software Development USA
19.Clickstream Marketing Web Dev’t. USA
20.Cebu Credit Bureau Services Credit Check USA
21.Bettaauctions Internet Shopping Australia
22.Cantron, Inc. Software Development Australia
23.IntouchCebu Hardware Support Singapore
24.Lexysoft Corporation Software Dev’t USA
25.MT Link Asia Medical Transcription USA
26.Xsolus Cebu Software Dev’t Canada
27.OracyConcepts Medical Transcription USA
28.Giedo LLC Software Dev’t. USA
29.Quantsys Software Software Dev’t. Canada
30.LoggedOnGroup (Cebu), Inc. Web Development Australia
31.Accenture Back-office Support USA
32.Wipro Back-office Support India
33.JP Morgan Back-office Support USA
34.IBM Global Services Back-office Support USA
Cebu Investment Promotions Center
Direct Employment in Cebu
ICT

No. of No. of
Companies Employees
Voice 27 25,000
Non-voice 38 25,000
Total 65 50,000*
*estimates

Cebu Investment Promotions Center

Status of IT Facilities in
Cebu

•2 IT Parks
•15 IT Buildings
•513,529 sq m total space
•Currently at 75% occupancy
rate (est.)

Cebu Investment Promotions Center

Cebu ’ s ICT Industry

•Estimated Revenues (2009)

•Philippines : US$ 7.9

billion
•Cebu (9% est.) : US$ 0.71
billion
Source: BPA/P

Cebu Investment Promotions Center

Cebu ’ s ICT Industry
•Some Notable IT Locators

Cebu Investment Promotions Center

Cebu City ’ s Interventions
in IT

•PhP2.0 M scholarship fund for call

center agent training with USPF
•Airing of Ads by Mayor Tomas R. Osmeña
giving encouragement to workers of
call centers
•Safety for call center agents
•Assistance to CEDF-IT
•PhP2.0 M funding for Cebu City IT/BPO
Roadmap Study

Cebu Investment Promotions Center

The Cebu City
SOUTH ROAD PROPERTIES ( SRP )
The Cebu City
SOUTH ROAD PROPERTIES ( SRP )
What is the SRP?
•300-hectare reclamation project
•Funded thru Y12 B loan from JBIC
•5 min from Cebu Central Business
District, 30 min from Airport
•PEZA registered as Special
Economic Zone
•Owned and operated by Cebu City
 SOUTH ROAD PROPERTIES

LOCATORS AND DONATED LOTS

 POPOSED BRT ROAD

L1
PROPOSED BRT ROAD L3

D4

D1 D3 L5
L2
L4

D2

LOCATORS AND DONATED LOTS

 Leased Area: 3 has.

Project:

•4 Sound Stages
•Film Production Areas
•Hotel
•
City’s Revenue:
US$ 0.84 million (as
of 2010)

BIGFOOT ENTERTAINMENT PHILIPPINES

 40 hectares

Residential
Clusters

CITTA DI MARE
10 hectares

FILINVEST LAND INCORPORATED

Joint Venture
 Total Project Area: 50
hectares
Project: 40 hectares
•Il Corso (10 has.)
•The Piazza
•Residential
Residential Clusters
• Clusters
City’s Revenue:
•About P2B on land sale
•About P5B on Residential
sale

FILINVEST LAND INCORPORATED

Joint Venture
IL CORSO
•Boardwalk •Cafes/Bars •Exhibit tent
•Terraced beach •Restaurants •Amphitheater
•Marina •Souvenir shops •High-rise condos

FILINVEST LAND INCORPORATED

Joint Venture
 THE
PIAZZA
•School
•Basilica
•Retail
shops
•Fine-dining
restaurant
s
•Al fresco
coffee
shops
•Bars
•Fast-food
chains

FILINVEST LAND INCORPORATED

Joint Venture
RESIDENTIAL •Clusters of 5-storey
buildings
CLUSTERS •Pedestrian friendly
community
•20-m wide walkways &
bike lanes
•

FILINVEST LAND INCORPORATED

Joint Venture
 Total Project Area: 30
hectares

Project:
•26,000 sqm mall
•Condo-Hotels
•Colliseum
•
City’s Revenue: P2.7 B
•

SM PRIME HOLDINGS INCORPORATION

 Donated Lot Area:
5 hectares
Project:
•DPWH Regional
Office

DEPARTMENT OF PUBLIC WORKS AND

HIGHWAYS - REG . 7
 Donated Lot Area:
5.1 hectares
Project:
•MBA Program

UNIVERSITY OF THE PHILIPPINES

 Donated Lot
Area: 0.7
hectares
Project:
•Court of
Appeals
Building

COURT OF APPEALS
 Donated Lot Area:
2 hectares
Project:
DOH Building

DEPARTMENT OF HEALTH REGION - 7

 This Office and
Multi-function
Building is intende
for Senior Citizens
of Cebu City.

SENIOR CITIZEN BUILDING AND GRAND

STAGE
COST ADVANTAGES IN CEBU
•
•The minimum wage in Manila is P404/day ($8.08)
while in Cebu, it is P267/day ($5.34) for about 51%
cost advantage. This cost advantage is even more
pronounced for middle and top management
positions.
•
•The cost of food in supermarkets and restaurants is
20-50% cheaper in Cebu compared to Manila
•
Note: 1US$=PhP50.00
COST ADVANTAGES IN CEBU
•
•The rental cost of condominiums and executive
houses is also 20-50% cheaper in Cebu compared
to Manila.
•
•The cost of real estate is up to 4 times cheaper than
Manila.

•The cost of power in Cebu is cheaper by 30% than

Manila (Cebu Indl Rate=P6.50; Manila Indl
Rate=P8.50).
•
•The cost of broadband and other telecom expenses
is the same as in Manila.
And finally, the
quality of life in
Cebu…
The amenities of cosmopolitan living
embedded in a resort environment…

Cebu Investment Promotions Center

AMENITIES IN COSMOPOLITAN CEBU

Education/Health

•There are 11 Universities and 39 Colleges in

Cebu with a college population exceeding
220,000. Over 23,000 graduate from
college yearly.
•
•There is an accredited International School
(up to the secondary level) in Cebu.
•
•There are 4 Medical Colleges and 3 world-class
Hospitals in Cebu that are at par with the
best medical institutions anywhere
in the country.
•
AMENITIES IN COSMOPOLITAN CEBU

Leisure/Shopping

•The best beach resorts and some of the best dive spots
in the Philippines are in Cebu.
•There are 7 golf courses in the island of Cebu.
•Cebu’s shopping malls are comparable to the best
anywhere in the country.
•
•
•
•
QUALITY OF LIFE
•
•
•There is no air pollution in Cebu.
•
•There is very much less traffic in Cebu. It does
not take more than 40 minutes to get from 1 point
in Metro Cebu to another (example, from your
office to the golf course or from your house to
the beach).
•
•Cebu is one of the safest and most secure places in
the Philippines. There is almost zero incidence of
political, religious &
ethnic violence.
•
u City … It’s the place to be!
THANK YOU VERY MUCH

ALBERTO T. GUMARAO
Cebu Investment Promotions Center (CIPC)