• ANG BUHAY AY

NAKAKALITO
MERON SAYA
• AY MAY LUNGKOT
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SOCIAL MEDIA
ETHICS
JOJ GASKELL
JOJ GASKELL

• SOCIAL MEDIA AND DIGITAL MARKETING

SPECIALIST

• RADIO VERITAS 846 SOCIAL MEDIA DEPT

• CARITAS MANILA SOCIAL MEDIA DEPT

• HOST, RIGHT CLICK

WHAT WILL WE LEARN?

IMPORTANCE OF SOCIAL MEDIA IN OUR

DAILY LIVES

RULES OF SOCIAL MEDIA ETHICS

DEALING WITH FAKE NEWS

FILIPINOS SPEND ATLEAST
5 HOURS EVERYDAY ON
SOCIAL MEDIA
SOME COLLEGE ADMISSIONS
OFFICERS DO BACKGROUND
CHECKS ON YOUR SOCIAL
MEDIA PROFILE
POTENTIAL EMPLOYERS DO
BACKGROUND CHECKS ON
YOUR SOCIAL MEDIA
PROFILE
 SOCIAL MEDIA
CAN MAKE YOU
OR BREAK YOU
 RULES ON
SOCIAL MEDIA
ETIQUETTE
 REMEMBER!
WHAT YOU POST ON SOCIAL
MEDIA NO LONGER BELONGS
TO YOU
WHAT IS ETHICS?
• PRINCIPLES

• THAT GOVERN A PERSONS

BEHAVIOUR

• OR THE CONDUCT OF AN ACTIVITY

SAMPLE OF ETHICS
• Respect for another’s property
• Refraining from violence
against another
• Treating others with civility
1. WATCH YOUR TONE OF VOICE

• IN SOCIAL MEDIA, PEOPLE DONT HEAR OUR

VOICES AND THEY MAY EASILY MISINTERPRET
YOUR WAY OF TYPING.

IN SOCIAL MEDIA, PEOPLE CANT SEE YOUR BODY

LANGUAGE AND FACIAL EXPRESSION AS WELL

BE MORE EXPRESSIVE WITH YOUR WORDS BY

MAKING MORE COMPLETE SENTENCES AND USING
EMOJIIS
EXAMPLES

• Loko ka

• Cge..

•K
EXAMPLES

• Loko ka talaga haha

• Cge game ako dyan!

• Okay pwede! :)
2. AVOID SARCASM

• RELATED TO WATCHING YOUR TONE OF

VOICE, SARCASM CAN LET YOUR
MESSAGE BE LOST IN TRANSLATION.
SARCASM IS ALSO BAD MANNERS SO
PLEASE AVOID IT
3. TOPICS TO AVOID

• DO NOT ARGUE ABOUT

• 1. POLITICS

• 2. RELIGION

• 3. DEBATEABLE SUBJECTS

4. CULTURAL (UNLESS EXTREME)

4. WHEN DISAGREEING WITH SOMEONE

• FOCUS ON THE PROBLEM (THE ARGUEMENT)

• DO NOT ATTACK THE PERSON

• FIND A COMMON GROUND (WHAT CAN WE BOTH

AGREE ON)

• FOCUS ON FACTS
5. BE CAREFUL WHEN TAGGING!

• DO NOT TAG YOUR FRIENDS AND FAMILIES INTO

EMBARASSING, IMMORAL, GRUESOME AND
IMPROPER CONTENT.

-IT HELPS IN SPREADING THE NEGATIVE CONTENT

-THE FRIENDS OF THOSE YOU TAGGED MIGHT SEE

IT AS WELL AND MAY THINK NEGATIVELY OF THE
PERSON
6. BE CAREFUL WHAT YOU LIKE

• LIKING POSTS AND PAGES WILL REFLECT ON

YOUR TIMELINE

AVOID LIKING PICTURES, POSTS OR PAGES

THAT PROMOTE IMPROPER MATERIALS

• LIKING ON IMPROPER MATERIALS REFLECT

THAT YOU SUPPORT THAT KIND OF
MATERIAL.
7. DO NOT POST PERSONAL OR FAMILY
PROBLEMS ONLINE
• FAMILY PROBLEMS ARE A FAMILY MATTER AND
NOT MEANT TO BE SHARED WITH THE PUBLIC
UNLESS YOU OR YOUR LOVED ONES ARE IN
PHYSICAL DANGER

• AVOID POSTING YOUR PERSONAL PROBLEMS AS IT

MAY GIVE YOU AND OTHER PEOPLE A NEGATIVE
IMAGE

TALK TO YOUR TEACHERS OR COUNSELLORS

INSTEAD
8. DO NOT POST IMPROPER MATERIAL

• DO NOT POST ANY IMMORAL, SEXUAL, GRUESOME

IMAGES.

• IT NOT ONLY GIVES YOU A BAD IMAGE BUT IT

DESTROYS OR CORRUPTS THE EXPERIENCE OF
OTHER USERS
 9. DONT POST ANY COMPROMISING
PICTURES OR STATUS UPDATES
• REMEMBER: WHAT YOU POST ON THE INTERNET
STAYS THERE EVEN IF YOU HAVE DELETED IT
ALREADY.

• DONT POST EMBARASSING PHOTOS OF YOURSELF

OF MAKE STATUS UPDATES THAT COULD BE
SCREENCAPTURED.
10. DONT GIVE OUT PERSONAL INFORMATION
TO STRANGERS ONLINE

• DONT GIVE YOUR:

HOME ADDRESS
WORK ADDRESS
• SCHOOL ADDRESS
NAMES OF FAMILY MEMBERS
• SCHEDULES OF FAMILY MEMBERS
10. DONT GIVE OUT PERSONAL INFORMATION
TO STRANGERS ONLINE

• DO NOT TAKE PICTURES OF THE LAYOUT OF

YOUR HOUSE,

• DO NOT POST ABOUT VACATION OR OUT OF

TOWN EVENTS.
11. BE MORE UNDERSTANDING ONLINE

• REMEMBER: PEOPLE OFTEN HAVE VARYING

EXPERIENCES AND POINTS OF VIEW ABOUT LIFE.

ALWAYS RESPECT OTHER PEOPLE ONLINE EVEN IF

THEY HAVE A DIFFERENT OPINION THAN YOU
BECAUSE IT MIGHT BE WHAT THEY HAVE BEEN
TAUGHT OR EXPERIENCED. IF IT IS TRULY WRONG,

OFFER TO SHARE YOUR POINT OF VIEW BACKED

WITH FACTS AND EXMAPLES
12. DO NOT POST WHEN EMOTIONAL OR
UNDER THE INFLUENCE
• IT IS NATURAL TO WANT TO RANT ON FACEBOOK
BUT EMOTIONAL POSTING CAN LEAD YOU TO
BEING MISINTERPRETED.

• IT IS DIFFICULT TO COMPOSE THOUGHTS WHEN

ANGRY HENCE YOU WILL NOT BE ABLE TO
EFFECTIVELY ARTICULATE YOUR MESSAGE

• WAIT 10 SECONDS, BREATHE IN, BREATHE OUT.

13. VERIFY FACTS BEFORE SHARING

• FAKE NEWS IS RAMPANT ON SOCIAL MEDIA

• MAKE SURE THE POST YOU ARE SHARING IS NOT

FAKE NEWS

• CHECK SOURCES
14. REPORT IMPROPER CONTENT
15. ALWAYS LOGOUT IN PUBLIC PLACES

• I AM GAY!

• I LOVE _________

• ANG GWAPO KO!

HOW TO DEAL WITH FAKE NEWS
WHAT IS FAKE NEWS?

• DELIBERATE MIS-INFORMATION

• MISLEADING AND SENSATIONALIST HEADLINE

• NONE-EXISTENT OR UNVERIFIED SOURCES

• UNVERIFIED WEBSITE
HOW TO IDENTIFY
FAKE NEWS?

By: FACEBOOK
Be skeptical of headlines.

• False news stories often have catchy

headlines in all caps with exclamation
points. If shocking claims in the headline
sound unbelievable, they probably are.
CLICKBAIT HEADLINES
Look closely at the URL.
• A phony or look-alike URL may be a warning
sign of false news. Many false news sites
mimic authentic news sources by making
small changes to the URL. You can go to the
site to compare the URL to established
sources.
Investigate the source.
• Ensure that the story is written by a source that
you trust with a reputation for accuracy. If the
story comes from an unfamiliar organization,
check their "About" section to learn more.
Watch for unusual formatting.
• Many false news sites have misspellings
or awkward layouts. Read carefully if you
see these signs.
Consider the photos.

• False news stories often contain manipulated images

or videos. Sometimes the photo may be authentic,
but taken out of context. You can search for the
photo or image to verify where it came from.
Inspect the dates.
• False news stories may contain timelines that
make no sense, or event dates that have been
altered.
Check the evidence.

• Check the author's sources to confirm

that they are accurate. Lack of evidence
or reliance on unnamed experts may
indicate a false news story.
Look at other reports.

• If no other news source is reporting the same

story, it may indicate that the story is false. If
the story is reported by multiple sources you
trust, it's more likely to be true.
Is the story a joke?

• \Sometimes false news stories can be

hard to distinguish from humor or satire.
Check whether the source is known for
parody, and whether the story's details
and tone suggest it may be just for fun.
THANK YOU!
BLOGGING AND
VLOGGING 101
JOJ GASKELL
JOJ GASKELL

• SOCIAL MEDIA AND DIGITAL MARKETING

SPECIALIST

• RADIO VERITAS 846 SOCIAL MEDIA DEPT

• CARITAS MANILA SOCIAL MEDIA DEPT

• HOST, RIGHT CLICK

STICKY INTRODUCTION

• SHORT FIRST SENTENCE

2 POWERFUL TRUTHS

• THE GATEKEEPERS OF INFORMATION

(TRAD MEDIA) ARE NO LONGER AS
POWERFUL

• THE INTERNET GIVES POWER TO THE

ORDINARY CITIZEN
 HOW TO
START A BLOG
1. CHOOSE A PLATFORM

• WORDPRESS
• JOOMLA
• DRUPAL

• MANY OFFER
FREE VERSIONS
2. CHOOSE DOMAIN PROVIDER

• FREE DOMAIN- YOU CANNOT CHOOSE YOUR OWN

PERSONALIZED URL

• PAID DOMAIN- PERSONALIZE YOUR URL PLUS MANY

OTHER BENEFITS (PLUGINS, HIGH POWERED
FUNCTIONS)
3. CHOOSE A TOPIC (NICHE)
• WHAT ARE YOUR INTERESTS?

• DO YOU HAVE ANY UNIQUE OR INTERESTING LIFE

EXPERIENCES THAT YOU WANT TO SHARE?

• DO YOU HAVE ANY SPECIALIZED KNOWLEDGE OR

EXPERTISE?

WHAT ARE YOU MOST COMFORTABLE WITH SHARING

•
IS IT A MARKETABLE NICHE?
POSITIONING
WHAT IS ONLINE POSITIONING

• CHOOSING YOUR ONLINE

IDENTITY
-HOW YOU WOULD WANT YOUR
AUDIENCE TO PERCEIVE YOU
WHAT IMAGE DO YOU WANT TO HAVE?

• BRAVE?
• HONEST?
• HARDWORKING?
• CARING?
• HELPFUL?
PROPER POSITIONING ADVANTAGE

• PROPER POSITIONING WILL ALLOW YOU AND

YOUR CONTENT TO HAVE MAXIMUM IMPACT
AMONG YOUR CURRENT AND POTENTIAL
AUDIENCE

• THIS WILL ENSURE THAT YOU WILL HAVE A

STRONG AND COMMITED READERSHIP
BECAUSE THEY CAN IDENTIFY STRONGLY
WITH YOUR POSITION
BE CONSISTENT
• YOUR TOPICS, STYLE, DESIGN SHOULD ALL
BE CONSISTENT WITH THE POSITIONING YOU
CHOOSE

• [WRONG] BRAVE BUT PASSIVE WRITING

STYLE AND STATEMENTS

• [WRONG] CARING BUT VERY ROUGH IN

WRITING STYLE
EXAMPLE: DUTERTE

• MATAPANG
 HOW TO
CREATE
GREAT
BLOG POSTS
2 FORMS OF BLOG POST

• LONG FORM CONTENT

-1k-10k WORDS

• SHORT FORM CONTENT

Less than 1k
1. KNOW YOUR AUDIENCE

• CREATE AN AUDIENCE PERSONA

• AGE
• INTERESTS
• EDUCATIONAL ATTAINMENT
• OCCUPATION
• VALUES
• MINDSET
AWESOME BLOG POST CHECKLIST

• 1. CAPTIVATING HEADLINE
• 2. STICKY INTRODUCTION
• 3. INFORMATIVE BODY
• 4. DEFINITIVE CONCLUSION
• 5. ENGAGING CALL TO ACTION
• 6. PROPER KEYWORDS
CAPTIVATING HEADLINE

• HEADLINES IS WHAT CATCHES THE ATTENTION OF

THE READER.
• IT IS THE MAJOR FACTOR FOR PEOPLE TO READ
YOUR ARTICLE

• USE SIMPLE, STRAIGHTFORWARD LANGUAGE,

(WHO WHAT WHERE WHEN WHY)

• MAKE IT INTERESTING, WHAT WILL MAKE YOUR

READER HAVE A STRONG EMOTIONAL REPONSE?
STICKY INTRODUCTIONS

• KEEP FIRST SENTENCE SHORT AND RELATED TO

THE HEADLINE

• 1 SENTENCE ABOUT THE SCOPE OF THE ARTICLE

• 1 SENTENCE EXPLAINING THE IMPORTANCE AND

RELEVANCE OF THE ARTICLE
INFORMATIVE BODY

• GO INTO DETAILS
• FACTS,DATA,ARGUEMENTS,
• QUOTATIONS
• EXPLANATIONS
DEFINITIVE CONCLUSION

• SUMMARY

• THE WHY (WHATS WHY)

• MAKE YOUR FINAL STATEMENT, STATE

THE POINT YOU ARE TRYING TO DELIVER
ENGAGING CALL TO ACTION

• Sign-Up Now, Dont forget to subscribe

• Guide your readers to your desired result

• WHAT DO YOU WANT TO HAPPEN?
• Very important because it allows you to set
the journey for your readers
PROPER KEYWORDS

• TAKE SEARCH ENGINE OPTIMIZATION INTO

CONSIDERATION

• 93% of Online experiences begin with a search engine.

• USING PROPER KEYWORDS ALLOWS YOUR BLOG

TO RANK HIGHER IN SEARCH ENGINES.
REMINDERS WHEN BLOGGING

• Verify your information with atleast 2 sources

• Never plagiarize, always cite sources
• Dont mix opinion with facts
• If you make mistakes, admit and correct asap.
Put an annotation on your blog of what your
corrected
• Avoid paraphrasing official statements and
quotations
VLOGGING 101
HOW TO GET STARTED?

• FIND YOUR NICHE

• MAKE SURE YOUR VIDEO BLOG:

INSPIRES,EDUCATES OR ENTERTAINS

• KEEP YOUR VIDEOS to 3-5 MINUTES

2 KEY ELEMENTS OF VIDEO BLOG

• SCRIPT

• VIDEO
1. SCRIPT

• MAKE YOUR VIDEOS CONVERSATIONAL AND

CASUAL
• DETERMINE THE GOAL OF YOUR VIDEO
• START WITH AN OUTLINE OF YOUR TOPIC
• WRITE FOR YOUR MAIN AUDIENCE, NOT FOR
EVERYBODY
• INTRO-CONFLICT-SOLUTION-SUMMARY
• ONE KEY MESSAGE ONLY
2. VIDEO

• CHECK YOUR LIGHTING

• DO YOU HAVE GOOD SOUND?
CHECK FOR BACKGROUND
NOISES
• SHORT BUT SWEET
 BE YOURSELF,
IMPROVE YOURSELF
THANK YOU!