ENT530 PRINCIPLES OF

ENTREPRENUERSHIP
BUSINESS MODEL CANVAS
(CHIPS CHIPS KEBABOOM)
ZURINA MD NOOR (2013325011)
MUHAMMAD FAHMI AB RAHMAN (2013979701)
TUTY HARYANTI AHMAD RODZI (2013102533)
ROSLAWATI ABD MALEK (2013951797)
BMC is a strategic management and give us
structure of a business plan.
1.Key Patterns- Chain

2.Key Activities- Check

3.Key Resources- Men and factory

silhouette

4.Value Proposition- Gift

5.Customer Relationships- Heart

6.Channels- Truck

7.Customer Segments- Group of men

8.Cost Structure- Price Tag

9.Revenue Streams- Dollar Bag

• Variety Suppliers (Ingredients, Processing and Packaging Materials)
• Federal Agricultural Marketing Authority (FAMA)
• They provide the best source of supply besides negotiations for
price rate.
• Main sources for ingredients : Potatoes, Sweet Potatoes, Bananas,
and Packaging Retailers.
• FAMA always upgrades and maintain the high standard quality of
product and materials through research and market survey.
• Packaging into variety design and fancy wrap.
• Multi-size packaging, decorate into season, ceremony such
wedding doorgift / goodies /
• Customer demand, customer package based (hampers)
• Direct selling, online, distribute at public institutions (eg.
Universities, LRT Stations, Food Machine)
• Constant revenue streams (rolling back beside increase the supply
demand)
• Targeted audiences, junk food lover. Side meal appetizer /
Busiest people who didn’t prefer heavy food to be consumed.
• Distribute through based, direct selling, online marketing, public
institutions such Universities / School / LRT Stations. Cooperate
with machine vendor and other SME’s.
• Online marketing through Instagram and Facebook.
• Saves and Minimal Cost in Effective Way of Marketing.
• Customer can review and see the testimony.
• Customer will enjoy the chips at reasonable and cheap price rate.
• Lightweight packaging, easy to handle.
• Fulfill customer demand (hamper wrap per requested, increase
loyalty and satisfactions)
• Focus group solved (busiest people who didn’t prefer much heavy
food can consume chips)
• Replaced junk food, still nutritious with less use of artificial flavor
and seasoning.
• Good customer service, provides freedom customer to suggest
their needs and improvement (eg. the most tremendous demand,
packaging preferred, hotspot place to be marketed.
Through normal communicating, telemarketing.
Provide channel for suggestions, criticism, and voice out their
opinion and preference.
Facebook and Instagram gives they access to comments and suggest
besides acting as PR in handling feedback and complaint.
Online Advertising and Online Marketing, new way in digital
communication, less cost but effective.
Graphic and Interactive attract the customer to visit.
• The chips lover, loyal customer are being appreciated (member
price, reward free goodies.
• Students, Youth Generations, Leisurer and Traveller.
• Other SME’s partner / Food Truck business, / Vending Stall
• Direct selling / Shop / Grocery Store / 24 hour e.g. 7 Eleven, My
Mart.
• Online Marketing Strategies (Facebook. Instagram, Websites,
Advertisement in Website
• Self Service place and Kiosk at Public Institutions (eg. Universities
/ LRT Stations / Urban Transformation Centre (UTC)
• Vending Machine
• Provide channel for communicating, direct line for enquiries and
complaints.
• Cooperate with SME’s Associates (Consultations and Improvement)
• Regularly analyze and surveillance the demand and stock/ Ensure
stock availability.
• Maximum cost for fresh supply (potatoes, sweet potatoes and
bananas) and high quality cooking oils for processing.
• Cost for cutting processing machines, backup cost for maintenance
and repair.
• Logistic for delivering process.
• Payment for Workforce / Manpower
• Customer precisely will choose since the cost are at minimal.
• They pay for what they consume. (No hidden cost)
• Variety paying method for online marketing.
• Shipping at regular price rate.
• Royalty payment for placing product at others merchandise store.