Practice in Event Management

By
Dr. Sandeep Kumar
(Assistant Professor)
(UIMS)

www.cuchd.in Campus: Gharuan, Mohali

 Course Objective

To understand science of event management and its various

aspects.
To be aware about the roles & responsibilities of event
coordinator as a part of a event organization.

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 Objective of the Topic

• To understanding of various practice in event

management.
• To be aware about the roles & responsibilities of
event coordinator as a part of a event organization.

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 PRACTICES IN EVENT MANAGEMENT

1. Managing an event can be one of the most time-consuming things that will
ever come across your desk.
2. Follow the event management best practices, and prioritize the most
important aspects of your event.
3. A successful event may hinge on what seem to be very minor items, so
keeping organized throughout the event planning process will help to ensure
your event’s success.
4. An event management company usually has three major departments:
operations, research & strategic planning and marketing.

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 PRACTICES IN EVENT MANAGEMENT
1. Research and strategy involves a deep understanding of the brand or
product that has to be launched.
2. Operations involve conceptualizing i.e., envisioning the event as a
brand and researching to suit the need and exclusive values of the
brand.
3. Creativity is obviously the quintessential ingredient, which sets one
company apart from the rest.
4. The success of an event management team depends upon its
capacity to innovate with themes that have never been thought of
before.
5. Inter personal and people management skills are at the heart of this
profession.
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 CORPORATE EVENTS
1. Corporate event is the type which involve just one single business
company/corporation.
2. It includes the annual conferences, staff motivation event, award ceremony, dinner
program, conventions, incentive trip, annual meeting, strategic planning, board
meetings, product launches, client appreciation event etc.
3. The purpose of these events may be to give the colleagues the place and space to
come together in order to make changes, create changes with in the organization.
4. Key task include considering the competitions, resolving the problems etc.

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 CONFERENCE
1. A conference is usually a large gathering of persons who meet to discuss a
particular experiences or information.
2. The conference is a closed group discussion and it is generally accepted that the
participants have to register themselves for attending the same.
3. The purpose of a conference is to confer.
4. The discussion in a conference usually results in a set of suggestions or
recommendations on the central theme of the conference.
5. A wide range of activities takes place under the label ‘conference’ .

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 Course Outcome

•Basic understanding of Event Management

•Students understood conceptual knowledge of developing a

fertile for successful event.

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www.cuchd.in Campus: Gharuan, Mohali
 Topic Outcome

•Students gained basic understanding of Event Management

through case studies
•Students understood conceptual knowledge of developing a
fertile for successful event.

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 References

Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell. Events
Management (Events Management S.)

Goldblatt, Joe Twenty-First Century Global Event Management (The Wiley Event
Management Series)

References Steve Weinberg, The Reporter's Handbook: An Investigator's Guide to

Documents and Techniques, St. Martin's Press, 1996. Investigative Journalism:
Context and Practice, Hugo de Burgh (ed), Routledge, London and New York, 2000.
Ansell et al (2002) „Investigative Journalism in Africa: Walking through a Minefield
at Midnight‟ Reporters without Borders. Itule, Bruce and Anderson, Douglas
(2007): News Writing and Reporting for Today’s Media 7th edition. McGraw Hill New
York U.S.A.

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Queries

Thanks

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