Вы находитесь на странице: 1из 15

International Business

Strategy
Saima Munawar
Answer these questions...
• What is the brand of your PC?
• What is the name of the publisher of you book?
• Which cell phone do you use?

Where were these made?


International Business
International business is the study of transactions
taking place between two or more countries for the
purpose of satisfying the needs of individuals and
organizations.
Founded in 1943
What do we call this International Strategy?

Home Replication
Integration-
Responsiveness
Grid

Characteristics of the Strategy


Type Used by MNEs

Home Replication

11-8
Integration-
Responsiveness
Grid Global Strategy

Characteristics of the Strategy


Type Used by MNEs

Home Replication

11-10
Integration-
Responsiveness
Grid Global Strategy

Characteristics of the Strategy


Type Used by MNEs

Multidomestic
Home Replication
Strategy

11-13
Integration-
Responsiveness
Grid Global Strategy Transnational Strategy

Characteristics of the Strategy


Type Used by MNEs

Multidomestic
Home Replication
Strategy

11-15

Вам также может понравиться