Service Blueprint of McDonald’s (Mysore: JLB road)

Drive-thru Mascot/ Happy meal

Hoardings Parking lot Golden Archs Car wash
Physical Entrance Ronald toys
Evidence Washrooms Trashcans Uniform
Table and Attractive
Music
TV to display
Chairs lighting Kitchen

Decides the
Customer Enter into Place the Pay for Wait for Dine in Leaves
what to Pickup food
Action restaurant order food the turn restaurant restaurant
order

Line of Interaction

On stage Arrange
Contact Greet Receive Clear tables,
Maintenance Take order order and
customer payment trays etc
Person serve

Line of Visibility

Receive order:
1. Burgers 2.Fries, Nuggets 3.Beverage or
Backstage Display in veg/
Veg/Non veg Veg/Non veg Ice creams
non veg section

Line of internal Interaction

Cash Stock suppliers:

Supporting management: Stock
System POS management
management