Академический Документы
Профессиональный Документы
Культура Документы
Strategic Management
INTRODUCTION
• Transportation network company operating Uber Car transportation and
food delivery mobile apps
• Headquarters in San Francisco,USA
• Founded in 2009 by Garrett Camp and Travis Kalanick (CEO)
• Operating in 570 cities worldwide
• Revenue : 20 billion USD(2016)
• Number of employees: 6700
• Follows dynamic pricing
• Provides services as UberX, UberPOOL, UberLUX, UberGO, UberEATS,
UberRUSH, self driving cars and helicopter service
• International expansion in 2011. Launched their services in India in the
year 2013
BUSINESS PROPOSITION
Additional
$37M by $258M by
$1.2B by $1B from
$11M led by Goldman Google $1B by
Black Rock, Times
Benchmark Sachs, Ventures Microsoft,
capital
Google Internet,
Menlo and TPG Bennett
ventures Foundation
Ventures Growth
Capital
TAXI SERVICE INDUSTRY BEFORE UBER
Threat of NewEntrants
Threat of Substitutes
Threat of New Entrants
Barriers to Entry : LOW
• Low protection from newfirms
• New entrants can start with less
capital initially
• Virtually zero switching cost
Threat of Substitutes
Hig
h BCG MATRIX
OPPORTUNITIES THREATS
• Self driving and flying taxis
may yield unending possibilities • Low Entry Barriers
• Uber’s Garage services can generate large • Rising Competition
sums of revenues • Customer retention and brand
• More drivers will reduce the estimated time of switching
arrival. • Future is unclear due to lack of
• Increasing demand for Usedcars regulations
• Poor public transport • Conflicts with local authorities
• Government require • Population density is
• High disposable Income growing
commercial licenses
• Growing corporate sector • People follow fast paced
• Political discussion about
minimum wage laws for • Price sensitivity decreases lifestyle
taxi industry • Increasing demand for
• Tax issue transportation in Urban
areas
UberEATS Allows food delivery by Uber UberGO available in India for a ridein
Drivers in 71 cities hatchback
• On Sep 2016, Uber launched its first self-driving car service in Pittsburgh and
San Francisco in Dec. 2016
• In July 2014, Uber launched Helicopter service in NYC
• In 2016, same urban transportation with flying vehicles inSao Paulo
• On Apr 2017, Uber announced to launch a new patent purchase program named UP3 to
facilitate patent purchase
CUSTOMER SEGMENT
1. EarlyAdopters
• Tech-Savvy users
• Smartphone users
• Customer who values time
• User with limited spending powers
2. Special Category
• Uber for Kids- A special service dedicated to parents who wants their kids
to reach home from schools
• Uber for senior citizens- Special service for senior citizens with
huge concessions. It make for up to 30% to 40% of total rides in
VALUE PROPOSITION
CUSTOMERS DRIVERS
• Minimum waiting time • Additional source of income
• Price less than normal fares • Part time work option and
• Cashless rides and can track flexi timings
location using GPSand ETA • Drivers get paid to beonline
even without cab request