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PRESENTATION
POPULAR CULTURE OF
•JAPAN
•PHILIPPINES
•CHINA
JAPANESE CULTURE
KAWAII
An All Nippon Airways Boeing 747
with a POKÉMON Livery.
KAWAII a Japanese term which means
"cute" and "beautiful". Cuteness seems
to be a highly valued aesthetic quality in
Japanese society and particularly
Japanese pop culture, and overpowering
cuteness seems to carry less of the
stigma of infantilization as it does in
many other cultures. Kawaii is
pronounced ka-wa-ee.
KAWAII
MASCOTS