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and Peripherals
Computer and Peripherals – Indian Market
• Market size - $15.87 bn (2015)
• Employment – 1.7 m
• Share of PC - 32% in 2014 & 21% in 2015
• Phones and Tablets – 44 % in 2014 & 63% 2015
• 62% of demand met through imports from china and Taiwan
• Indian PC manufacturing in global market – 2%
PESTLE Analysis
• PC assembly
• Computers, laptops and peripherals like mouse, UPS and CPU fans.
Semiconductor Manufacturers/Suppliers
Component Manufacturers/Assemblers
PROSPECTS
•Retail volume sales of computers and peripherals are expected to decline at a CAGR of 2% over the
forecast period, reaching 10 million units in 2022.
•Demand for business laptops is expected to decline over the forecast period thus, companies are
replacing their laptops less frequently, and also sometimes replacing them with tablets, which are cheaper.
•Convertible tablets are more compatible with other devices compared to laptops, having longer-lasting
batteries, which is encouraging consumers to opt for convertible tablets.
units 2012 2013 2014 2015 2016 2017 Sales of Computers and Peripherals by
Category: Volume 2012-2017
Computers and
Peripherals 12,271.20 13,253.70 12,946.20 12,638.90 11,686.70 11,002.90
TAX PATTERN
• The Goods and Services Tax (GST) rates for most of the goods and services are 5%,
12%, 18% and 28%. Electronic goods are mostly at 18%. Cellular mobile handsets
are at 12%.
Hewlett-Packard India Sales Pvt Ltd 16.2 16.8 18.1 18.7 18.9