Digital Self is a mask we put on to engage in

the technological world.

 Attachment to and
Dematerialization singularization of
virtual possessions
Avatars affect online
Attachment to
Re-embodiment self; multiplicity of
avatars
selves
Aggregate
Self revelation; loss of
Sharing possessions; sense of
control
shared place online
Affirmation of self;
Co-construction on
building aggregate
self
extended self;
Digital clutter; digital
Distributed memory Narratives of self cues to sense of past
Self presentation is behavior that attempts to
convey some information about oneself or some image of
oneself to other people.

• These behaviors are activated by the evaluative presence

of other people & by others’ knowledge of one’s behavior.

• In new situations, many people would like to impress &

become self conscious.

• People behave in ways designed to create a favorable

impression or even to one’s ideals.

• Humans are social animals & regulate our behavior to fit in

the world or adjust it to the impression that we desire.
• Pleasing the audience – the type of self
presentation which tries to match the self to the audience’s
expectations and preferences.

• Self construction – this type of self presentation

tries to match oneself to one’s own ideal self. The
expression of the audience-pleasing motive varies across
situations.
Higgins (1987) argues that there are three domains
of the self: the actual self, the ideal self and the
ought self.

Actual self – this refers to the attributes an individual possesses.

Ideal self – this refers to the attributes an individual would ideally

possess.

Ought self – this refers to the attributes an individual ought to

possess.