 Success isn’t all about money…..

 It’s about life…

 And the choices you make every day……
 DPB2012
ENTREPRENEURSHIP

ENTREPRENEURIAL IDEAS AND

OPPORTUNITIES
 COURSE LEARNING OUTCOME

CLO 1
Explain clearly the concept of
entrepreneurship and procedures
of developing an effective business
 LEARNING OBJECTIVE
2.1 Determine entrepreneurial ideas and opportunities
2.1.1 Identify sources of entrepreneurial ideas
a) Primary Sources
b) Secondary Sources
2.2 Explain the process of generating and evaluating business
ideas
2.2.1 Explain the process of organizing, analyzing and choosing
business opportunity
2.2.2 Identify the business idea using creative thinking techniques
2.2.3 Explain a business strategy using the Business Model Canvas
2.1 DETERMINE ENTREPRENEURIAL
IDEAS AND OPPORTUNITIES
2.1.1 BUSINESS IDEA SOURCE
- Boleh didapati dari pelbagai sumber dan boleh lahir pada
bila-bila masa.
- Ada orang mendapat idea semasa melakukan hobi (idea
from hobby)
- Idea perniagaan boleh didapati melalui usaha-usaha yang
sistematik seperti mendapat maklumat daripada sumber
Primer dan sumber sekunder. (Business idea can be accessed
through systematic efforts like gettinginformation from
Primer source and secondary resource.)
 (a) Sumber Primer (Primary Source)

- Maklumat yang diperolehi melalui tinjauan untuk

sesuatu tujuan tertentu. (survey)
- Suatu tinjauan dibuat dengan menggumpul maklumat
daripada sejumlah responden yang dipilih dan
kemudian merumuskan jawapan yang diterima
daripada responden ini. (collect information and make
conclusion)
- Tinjauan boleh dijalankan secara formal dan tidak
formal contohnya menemubual penduduk di sesuatu
kawasan. (survey have two way, formal and informal)
- Tinjauan tak formal diperolehi dengan lebih mudah jika
dibandingkan dengan tinjauan formal, contohnya tinjauan
tak formal idea perniagaan boleh ditinjau melalui
perbualan dengan rakan dan ahli keluarga. (Informal
survey obtained with easier relatively for example business idea can be
surveyed through conversation with friend andfamily member).
- Dua kaedah untuk mendapat idea perniagaan melalui
sumber primer iaitu kaedah pemerhatian dan kaedah
soalselidik. (Two methodologies to get business idea through primary
source namely observation method and investigate method).
- Soalselidik diberi kepada responden secara bertulis atau
lisan iaitu temubual telefon atau temubual secara
bersemuka.
 (b) Sumber Sekunder (secondary data)

- Terdiri daripada maklumat yang diperolehi daripada

sumber yang sedia ada akibat daripada lain-lain
tinjauan atau rekod yang telah dibuat untuk kegunaan
pihak lain.
- Idea perniagaan daripada sumber ini boleh diperolehi
dengan merujuk rekod-rekod dalaman syarikat,
badan-badan kerajaan dan lain-lain sumber luar
seperti kajian perpustakaan,internet dan sebagainya.
 SOURCES OF ENTREPRENEURIAL IDEAS

Primary Sources Secondary Sources

Reliable existing References

data

Observation Experiments Mass media and electronic media

Interviews Survey
2.2.1 Explain the process of organizing,
analyzing and choosing business Recognizing customer
opportunity needs and wants
Recognizing business
opportunities by scanning
the environment
PROCESS OF
RECOGNIZING, Evaluating self assessment
ANALYZING, CHOOSING In terms of one self
A BUSINESS
OPPORTUNITY AND Screening the feasibility
CONSTRUCTING A of business opportunities
BUSINESS PLAN
Matching societal values,
community’s response or
people’s acceptation

Choosing the best idea/

opportunity and constructing
a business plan
PROCESS 1 : RECOGNIZING CUSTOMER NEEDS AND
WANTS

NEEDS = SOMETHING BASIC IN LIFE

EXAMPLE; FOOD, CLOTHING, AND SHELTER

WANTS = SOMETHING THAT IS MORE THAN A BASIC NEED

AND DETERMINED BY AN INDIVIDUAL’S
LIFESTYLE, EDUCATIONAL LEVEL, PURCHASING
POWER, AND PERSONALITY.
EXAMPLE; RADIO, CAR, RECREATION,
PROCESS 2 : RECOGNIZING BUSINESS OPPORTUNITIES
BY SCANNING THE ENVIRONMENT

Demographics, population
structure, income, and Industrial linkages
taste

Development projects by
Study on local resources the public and private
sector

New government policies Technology breakthrough

and regulations

Mass media and electronic

Import and export data media
PROCESS 3 : EVALUATING SELF-ASSESSMENT

FINANCIAL
EXPERIENCE
ABILITY

SKILLS INTEREST

KNOWLEDGE NETWORKING
PROCESS 4 : SCREENING OR CHOOSING BUSINESS
OPPORTUNITIES

Competition

Legality
Capital
(Fixed, Working, and Growth)

Business & Financial Risk

(Credit, Cash Liquidity, Loan, Currency Exchange)
PROCESS 5 : MATCHING SOCIETAL VALUES,
COMMUNITY’S RESPONSE OR PEOPLE’S ACCEPTATION

Business idea and the society is important

A business opportunity must be consistent

so as not oppose consumer’s values.
PROCESS 6 : CHOOSING THE BEST IDEA/OPPORTUNITY
AND CONSTRUCTING A BUSINESS PLAN

Entrepreneur will construct

a business plan
 Creative Thinking
“An innovative idea is the starting point of every new business. The
new product solves an existing problem or brings a whole new
world of possibilities for the industry. However, we all have
experienced that identifying the problem is only the first step on
the long road to an innovative solution. This road called ‘generating
a great idea’ is paved with many creative and strategic challenges.
But no worries – there are also as many techniques for creative
thinking and business model development to guide you through
this road. Whether you are about to launch a startup or update your
existing business model, we’ve got you covered with a selection of
the best three creative thinking techniques. Get inspired by them!”
 CREATIVE THINKING

IS IMAGINATIVE
IS GENERATES MANY POSSIBLE SOLUTION
IS DIVERGENT
IS LATERAL
BLOCK TO CREATIVITY
MAKING MISTAKES
LOOKING FOOLISH
BEING CRITICISED
BEING ALONE
BEING OUTCAST
DISTURBING TRADITION
 Based on

THE

Canvas
Learning Outcomes

1. List the 9 building blocks of

BMC
2. Explain briefly the BMC
business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”
building
blocks
25
Partner 1 Activity 1 Proposition 1 Relationship 1 Segment 1
Partner 2 Activity 2 Proposition 2 Relationship 2 Segment 2
Partner 3 Activity 3 Proposition 3 Relationship 3 Segment 3
… … … … …

Resource 1 Channel 1
Resource 2 Channel 2
Resource 3 Channel 3
… …

Cost 1 Stream 1
Cost 2 Stream 2
Cost 3 Stream 3
… …
Partner 1 Activity 1 Proposition 1 Relationship 1 Segment 1
Partner 2 Activity 2 Proposition 2 Relationship 2 Segment 2
Partner 3 Activity 3 Proposition 3 Relationship 3 Segment 3
… … … … …

Resource 1 Channel 1
Resource 2 Channel 2
Resource 3 Channel 3
… …

Offering
Customers
Infrastructure

Cost 1 Stream 1
Cost 2 Stream 2
Cost 3 Stream 3
… …
Customer Segments

which customers and users are you serving?

which jobs do they really want to get done?

28
 Value Proposition

what are you offering them? what is that

getting done for them? do they care?

29
 Channels

how does each customer segment want to be reached?

through which interaction points?

30
 Customer Relationships

what relationships are you establishing with each segment?

personal? automated? acquisitive? retentive?

31
 Revenue Streams

what are customers really willing to pay for? how?

are you generating transactional or recurring revenues?

32
 Key Resources

which resources underpin your business model?

which assets are essential?

33
 Key Activities

which activities do you need to perform well in

your business model? what is crucial?

34
 Key Partners

which partners and suppliers leverage your model?

who do you need to rely on?

35
 Cost Structure

what is the resulting cost structure?

which key elements drive your costs?

36
Business Model Canvas

37
EXAMPLES
EXAMPLES

38
 Example 1 Example 2

Refreshing lemonade to joggers Affordable VOIP calls

at public parks
Kelly’s Lemonade Stand: Refreshing Lemonade
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

40
 Skype
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

24
Example 3 Example 4

Photo sharing online Smooth shave for men & women

 Flickr: Photo Sharing
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

26
 Gillette: Razors & Blades
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

27
BUSINESS PLAN
Discussion
 DISCUSSION
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas
IMPORTANT!!!!!!!!!!!!!!!!!!!!!
 Business ideas to suit themselves and the community
 Entrepreneurs need to evaluate ideas in terms
of law, competition, capital requirements and risk.