Smart Shoes that helps you to loose your weight Our product: zozo weight loss smart shoe • A person can be best described with his shoes We have come up with a unique and integrated manufactured shoes. Process of conversion of body mass into energy
• Weight loss occurs when a large amount of
calories or fat is turned into energy through excercise or activity. That waste is then released from the body in one's urine, stool. • It works as kinetic energy turns into heat & subsequently heat burns fat. • Kinetic energy is the movement energy of an object. Kinetic energy can be transferred between objects and transformed into other kinds of energy. This electric circuit converts Kinetic energy into heat and this heat burns body mass as amplifying 10 times Raw materials used in shoes • Viscous and elastic foam materials such as ethylene vinyl acetate (EVA) and polyurethane (PU). • Sophisticated electric circuit . • KELVAR -Used to enhance the quality. • KEVLAR is one of the most important manmade organic fibers ever developed. General Features of KEVLAR:
• High Tensile Strength at Low Weight·
• Low Elongation to Break High Modulus . • Low Electrical Conductivity· • High Chemical Resistance· • Low Thermal Shrinkage· • High Toughness (Work-To-Break)· • Excellent Dimensional Stability· • High Cut Resistance· • Flame Resistant, Self-Extinguishing "microwobbleboard" soles are split into three sections. "microwobbleboard" soles are split into three sections.
• The back is crafted to form a "dense,
contoured heel strike area" • the middle is a "soft, less stable mid-footbed" and • the front of the sole is tipped with a "mid- density toe cap section". Blood circulation while we walk the shoes do reduce pressure on the sole, and are incredibly comfortable The shoes, with their soft material, help people with a lot of heel pain Position The positioning tasks consists of three steps: Identifying a set of possible competitive advantages upon which to build a position Choosing the right competitive advantages The company must then effectively communicate and deliver the chosen position to the market Market Segmentation • Dividing a market into smaller groups of buyer distinct needs, characteristics, or behavior who might require separate products or marketing mixes. Geographic • State (Coverage) : Dhaka, Khulna, Chittagong, Barisal, Rajshahi,Rangpur
• Region ( Coverage) :35 Districts
• Global Coverage : India, Sri lanka, Pakistan,
and Dubai Demographic • Occupation : Fatty Students , Retired personnel, House wives, Fashion lover people
• Income : People having higher income
Behavioral
• Benefits : Quality, service, Stylish
• User Status : Regular user, Potential user • Loyalty Status : Strong, absolute • Consciousness : Aware, knowledgeable Marketing mix of zozo smart shoe Products : Its also works as power house It’s the boot with Gym built-in Product attributes
• It helps to reduce weight
• Provides freshness to feet by its pleasant smell. • Acupressure will act as a reliever of pain. • Replacable fragrance and acupressure pad • Pioneered in comfort • Best for athletes • Style quotient also maintained • Available in varied range of price and size with a warranty of 1year Pricing Important factors for pricing decisions:
What is the cost to produce the products
The amount of consumer are prepared to pay for it Restrictions on pricing that are imposed by regularities body Its price range would be between 4000 to 7000 Taka per pair. Any Questions???