Best & New Business Plan To Care For

Spotify’s Artists & Users

Elaine Dong, Chloe Lee, Zhaohan Li, Wendy Lyu, Chloe Pak
 Agenda
 Vision & Objectives
 Financial Situation & Problem
 Recommendations
 Implementation Timeline
 Conclusion
 Questions

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 Vision Statement

“To help people listen to whatever music they want,

whenever they want, wherever they want.”

- Spotify’s Stated Goal

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 Objectives

 Keep up with current trends in the music industry

 Ensure strong relationships with labels and artists
 Retain strong customer base

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 Financial Situation

Source: https://www.statista.com/topics/2075/spotify/

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 The Problem

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 Recommendations
ARTIST BOTH USER
• Trial System • Point System • Supporting Idols
• Exposure • Partnerships • Notification
• Fanalytics Push
• Ad Revenue • Improved User
Experience

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 Artist – Trial System

Paid Track Free Track

Trial Song: $0.10/listen,
3 trials limit

Rent Song: one month,

Free
50% of buying price

Buy Song

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 Artist – Other Areas

Retain and/or Win Back Artists

Emphasize Exposure
Provide Fanalytics via Echo Nest
Greater Ad Revenue, Greater Royalty

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 User

 Support Idols
 Notification Push
 Improved Experience
 Comment Function
 New User Interface

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 User Interface - Before

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 User Interface - After

Top Played Artists

Ed Sheeran
Adele
Taylor Swift

Ed Sheeran Adele Taylor Swift

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 Both Artists & Users
Partnership

Independent
Artists

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 Both Artists & Users

Point & Ranking System

Free • 2 Free Songs = 1 Point
Trial • 1 Trial = 1 Point
Rent • $1 = 10 Points
Buy • $1 = 10 Points

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 Both Artists & Users
Biggest Fans points
Most Popular points
Taylor Swift worldwide
1 swiftie98 88,994 1 Lady Gaga 973,758
2 iluvtaylor1989 81,545 2 Ed Sheeran 919,934
3 meredith4 80,410 3 Bruno Mars 910,217
4 tay.tay 79,253 4 The Weeknd 901,941
5 alltoowell_7 78,966 5 The Chainsmokers 834,235
6 blankspace__ 70,355 6 Rihanna 776,136
7 sparksfly36 68,770 7 Adele 724,428
8 unicorn_tay 58,832 8 Taylor Swift 684,991
9 123tay 57,263 9 Eminem 605,351
10 crayfortay 50,213 10 Maroon 5 536,156

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 Both Artists & Users Concert
Top Spotifier 1 Free VIP pass
U.S. points

1 littlemonster 973,758 2 Free concert ticket

2 beehive72 919,934
3 swiftie5evar 910,217 3 50% discount on concert ticket
…
15 ultra.134 834,235
16 riri_rocks86 776,136 • Free premium
subscription for 1
17 adeleisbae__ 724,428 year
• Early Bird tickets
18 teddiesphotos 684,991
19 m&m4lyfe 605,351 Top 20
20 queenbey97 536,156

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 Both Artists & Users
Annual Spotify Concert
 Top artist from each 16 genres invited & receive Spotify Award
 Top 10 new artists invited to perform
1 Spotify New Artist of the Year Award
1 Spotify Artist of the Year Award

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Implementation Timeline
Phase 1 Phase 2 Phase 3
Create
Comment Implement
Build & Point &
Partnership Discussion Rank
with Co.’s Forums System

Using Echo Implement Host 1st

Nest Trial Spotify
•Fanalytics System Awards
•Notification Concert
Push
•Ad Revenue *order based on perceived risk & potential expenses

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 Conclusion

Retain Artists Attract & Retain Maintain strong

Users relationships

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 Questions?

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THANK YOU