PRESENTATON ON

DEMAND
FORECASTING

BY YASHII
GUPTA
CONTENTS

 MEANING OF DEMAND
 FACTORS AFFECTING DEMAND
 MEANING OF DEMAND FORECASTING
 AREAS IN WHICH DEMAND
FORECASTING HELPS
 STEPS IN DEMAMD FORECASTING
 TECHNIQUES OF DEMAND
FORECASTING
 CONCLUSION
WHAT IS DEMAND ?

 Dezire+money+readiness PRICE QUANTI

to spent+suitble prices.
TY
 Demand means diff.
possible quantities which
consumer ready to buy at 4 10
different possible prices.
 For eg : 5 9
 it shows that there is 6 8
inverse relation ship
between price and 7 7
quantity demanded.
FACTORS AFFECTING
DEMAND
 Own price of the comm.
 Income of the consumer.
 Price of related goods
 Taste and preference
 Expectation
 MEANING OF DEMAND
FORECASTING
Demand forecasting is the predicting the future
demand for firms product.
Most of the decision are made under the
condition of risk and uncertainty. Demand
forecasting adverse the effect risk and
uncertainty.
AREAS IN WHICH DEMAND
FORECASTING HELPS-
 Planning and schedule function
 Acquiring input
 Making provisions for finance
 Formulating price stragedy
 Planning advertisement
 STEPS IN DEMAND FORECASTING
 Specifying the objective
 - short term / long term
 - whole market / segment market
 Determining the time perspective
 Making choice of method for demand forecasting
 - purpose
 - time
 - experience
 - availability of data
 Collection of data and data adjustment
 Estimation and interpretation of result
 - least square method
 TECNIQUES

STATISTICAL
SURVEY METHOD
METHOD

BIOMETRIC
ECOMETRIC
CONSUMER TREND METHOD(USED IN
OPINION POLL METHOD ( ECONO
SURVEY PROJECTION WEATHER FORE
MIC VARIABLE)
CASTING)

• GRAPHICAL
• LEAST SQUARE
• EXPONENTIAL
 CONCLUSION
There are several methods and
techniques for forecasting demand. All
the methods have their own limitations ,
advantages, merits, demerits. The
applicability and usefulness of method
depends upon forecasting and
availability of relevant data. So we
choose that method or technique which
is relevant, convinient,applicable or
inexpensive.
THANK YOU IIMT