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Decision making is the cognitive process leading to the
selection of a course of action among alternatives.
Every decision making process produces a ainal choice.
choice It
can be an action or an opinion
opinion.
It begins when we need to do something but we do not know
what. Therefore, decision making is a reasoning process
which can be rational or irrational, and can be based on
explicit assumptions or tacit assumptions.
Examples:
Shopping, deciding what to eat, What to wear, when to
sleep, etc..

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asty ˜ aking quick decisions without having much thought.


Rarrow ˜ ecision making is based on very limited
information.
cattered ˜ ur thoughts in making decisions are
disconnected or disorganized.
Fuzzy ˜ Sometimes, the lack of clarity on important aspects of
a decision causes us to overlook certain important
considerations.

For an explanation of the logical processes behind some of these barriers refer to
odule 4 ( 


 ) and odule 1 (Section ˜  
  



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teps Tips
1. Deaine the decision clearly. Ñ  lot of decision making goes wrong at the starting
point.
Ñ the more specific your definition of the decision is to
made, the clearer will be your analysis and the
likelihood of success.

`. Consider all the possible Ñ Successful decision makers explore all of the possible
choices of the situation.
choices. Ñ In fact many of the less obvious choices turn out to be
the most effective ones.

„. Gather all relevant inaormation Ñ In many cases, we may lack sufficient information to
make an informed decision.
and evaluate all the pros and Ñ nalyze the advantages and disadvantages of each
cons oa each possible choice. choice

4.. elect the choice that seems to Ñ Synthesize all what you learned in previous steps and
make a conclusion that you believe to be your ³best´
best meet the needs oa the choice.
situation.
. Implement a plan oa action and Ñ nce you have selected your best choice, you need
to develop and implement a specific and concrete plan
then monitor the results, making of action.
necessary adjustments. Ñ s you begin taking the steps in your plan, you will
discover that adjustments need to be made.
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Tools to aacilitate better decisions:


CoRT (Module `
T ARALYI (Rext
IX TIRIRG AT (Module 7
DECIIR MATRIX
FRCE FIELD ARALYI
IIAA DIAGRAM


MIRD MAPPIRG 
 & (
CRATIC QUETIRIRG
More Ñ m  
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