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“We all are leaders in our area of responsibility, with a deep commitment to
deliver results. We are determined to be the best at doing what matters most.”
Company History
•Dabur India Ltd. made its beginnings with a small pharmacy, but
has continued to learn and grow to a commanding status in the
industry.
1884 - Established by Dr. S K Burman at Kolkata
Vice-Chairman
For example:
FOODS:
Real
Real Active
Homemade
Lemoneez
Capsico
Ingredients of Dabur Chyawanprash
Vishwast
Amla , Ashwagandha, Hareetaki, Dashmul, Ghrit and several
other herbs and herbal extracts.
Special
Vishwast fortified with additional health beneficial herbs like
Keshar, Akarkara etc.
PACKAGING
Health Care
Baby Care
• Dabur Lal Tail
• Dabur Baby Olive Oil
• Dabur Janma Ghunti
Hajmola Yumstick
•Hajmola Mast Masala
•Anardana
• Hajmola
• Hajmola Candy
• Hajmola Candy Fun 2
Natural Cures Hair Care Shampoo
• Shilajit Gold • Anmol Silky Black Shampoo
• Nature Care • Vatika Henna Conditioning Shampoo
• Sat Isabgol • Vatika AntiDandruff Shampoo
• Shilajit • Anmol Natural Shine Shampoo
• Ring Ring
• Itch Care
• Backaid
• Shankha Pushpi
• Dabur Balm
• Sarbyna Strong
Personal Care
Hair Care Oil
• Amla Hair Oil
• Amla Lite Hair Oil
• Vatika Hair Oil
• Anmol Sarson Amla
QUILTY OF VATIKA HAIR
OIL.
NON-STICKY
R
DADU
A
VATIK
BRAND LOYALTY
PACKAGING
UNIQUE ROOT STRENGTHENS
FORMULA
1kg Rs.230.00
500gms Rs.120.00
250gm Rs. 65.00
Quality
VATIKA
Middle Overpriced Average Real Bargain
PRICE/QUALITY MATRIX
Place or distribution is also known as distribution mix. It determines the
place, where the product should be made available. It also decides whether
Goods are to be marketed through wholesalers, retailers, own branches,
retail outlets or middleman.
While taking a decision about the distribution of commodity. The marketing
manager must take into consideration the type of product , which is to be
marketed. The product from distribution point of view may be classified as:
•Convenient product.(day-today used product)
•Shopping product.(e.g. clothes, furniture, etc.)
•Specialty product.(pay maximum & go anywhere)
DISTRIBUTION NETWORK of DABUR INDIA LTD
Dabur products including Vatika Hair Oil are sold in 38 countries through more than 15 lakh retail outlets
and 5,000 distributors who service the entire country through a wide marketing network.
Supply chain: Dabur has steadily improved its procurement and distribution systems to achieve
a significant reduction in material costs. Dabur has an extensive supply chain and distribution
network that has grown and spans 29 factories, 47 stocking points, 4 zonal offices, a dozen
manufacturing locations, six mother-warehouses and over 50 Carrying and Forwarding
Agents(CFAs) that distribute more than 1,000 SKU’s to several thousand stockists and dealers.
Distribution Network
•Central, North & South America
•Australia
•Asia
•Middle East
•North & South Africa
•East & West Europe
DABUR INDIA LTD.
AGENT
DISTRIBUTERS
WHOLESALLER
RETAILERS
USER’S
Promotion means informing the customer about product
and service and stimulating them to buy. It involves all
activities aimed at boosting the sales of the product.
Market segmentation
Attitude
Some of the DABUR INDIA LTD. Products are segmentation as follows
Variables Product
GEOGRAPHIC Dabur Chyawanprash , Dabur Glucose D
After market segmentation, it must decide how many and which ones to target.
For example:-
Traditionally, chyawanprash was supposed to be a health supplement for the
aged and kids. Dabur Chyawanprash (DCP) is now targeting adults, housewives,
youth and kids .
Amitabh Bacchan and Vivek Oberoi act as aged and youth respected.
POSITIONING
Positioning is the act of designing the company’s offering and image
to occupy a distinctive place in the minds of the target market.
Some of the DABUR products are place first in the mind of the consumer.
Like:-
•Dabur Chyawanprash
•Dabur Glucose D
• Dabur Lal Tail
•Dabur Janma Ghunti
•Real
•Real Active
• Hajmola
• Hajmola Candy
•Pudin Hara (Liquid and Pearls)
•Vatika Hair Oil
•Babool Toothpaste & Vatika Shampoo.
FINANCIAL STATEMENT
INCOME 2009 2008 2007 2006 2005 2004
Sales Turnover 1778.02 1369.68 1268.72 1147.98 1232.3 1163.19
Excise Duty 36.93 26.89 42.49 65.4 73.37 60.61
Net Sales 1741.09 1342.79 1226.23 1082.58 1158.93 1102.58
Other income 19.31 22.34 11.97 11.73 9.61 16.74
Stock Adjustments 22.19 -4.24 7.96 -25.78 -3.58 16.85
Total Income 1782.59 1360.89 1246.16 1068.53 1164.96 1136.17
EXPENDITURE
Raw Materials 558.4 428.7 447.19 405.32 452.7 466.87
Power & Fuel Cost 30.59 26.28 21.69 17.12 19.84 18.31
Employee Cost 109.77 91.23 74.99 70.3 89.47 77.46
Other Manufacturing
Expenses 255.13 153.35 111.91 80.46 74.73 74.23
Selling and Adm Exp 460.52 365.33 368.11 329.47 360.09 350.03
Miscellaneous Expenses 55.17 56.36 35.5 29.09 32.15 26.13
Total Expenditure 1469.58 1121.25 1059.39 931.76 1028.98 1013.03
Operating Profit 313.01 239.64 186.77 136.77 135.98 123.14
Interest 6.81 5.73 4.66 7.58 18.4 26.64
Gross Profit 306.2 233.91 182.11 129.19 117.58 96.5
Depreciation 21.98 19.05 17.1 15.75 22.04 20.99
Profit Before Tax 284.22 214.86 165.01 113.44 95.54 75.51
Tax 31.52 18.08 13 8.75 7.62 4.92
Fringe Benefit tax 3.28 3.7 0 0 0 0
Deferred Tax -2.66 4 4 3.49 3 5.56
Reported Net Profit 252.08 189.08 148.01 101.2 84.92 65.03
Extraordinary Items 8.29 1.94 3.61 2.6 0.58 2.98
PERATING RATIO:-
perating shows the relationship between total cost or operating cost and net sales.
perating ratio = operating cost/ net sales*100
perating ratio = 100 – 28.6 = 71.4%
e operating ratio is very high. It should be control to increase the profit. And it also show th
perational efficiency of the business.
URNOVER RATIO
XED ASSETS TURNOVER RATIO:-
xed assets turnover ratio shows the relationship between fixed assets and net sales.
xed assets turnover ratio = net sales / net fixed assets.
xed assets turnover ratio =339.4/676.8 = 1:2
xed assets are more than net sale; it means that the company is financially strong. It indica
at the fixed assets have been efficiently used to generate revenue.
NANCIAL RATIO
QUIDITY RATIO: -
SHOWS THE SHORT TERM FINANCIAL POSITION.
10.7
7.0
TOTAL 1129.1 1060.3688 64.89%
APPLICATION OF FUNDS:
FIXED ASSETS: 1015.8 858.5 157.3 18.32%
GROSS BLOCK 339.1 299.3 39.8 13.3%
LESS:DEPRECIATION 676.8 559.2117.6 21.03%
NET BLOCK 264.1 347.0(82.9) (23.89%)
INVESTMENT 426.2 375.5 50.7 13.50%
CURRENT ASSETS, LOAN,& 119.8 177.9 (58.1) (32.66%)
ADVANCES 192.3 148.4 43.9 29.58%
INVENTORIES 367.4 249.0 118.4 47.55%
SUNDRY DEBTORS 1105.8 950.8155 16.30%
CASH & BANK BALANCES 466.9 461.55.4 1.17%
LOANS & ADVANCES 453.3 343.8109.5 31.85%
LESS: CURRENT LIABILITIES AND 920.2 805.3114.9 14.27%
PROVISIONS 185.5 145.639.9 27.40%
CURRENT LIABILITES 2.7 8.6(5.9) (68.60%)
MENT:-
omparative income statement shows the:
d assets are also increased by 21.03%, it shows that company have strong financ
on.
ent assets are increased by 16.30% which is good for company.
net current assets are also increased by 27.40% which show the efficiency of
gement.
MISCELLANEOUS EXPENDITURE is decreased by huge that is 68.60%, which show
ood control on expenditure by the company.
only disappointing figure in the investment that is decreased by 23.89% and res
actory.