Sales Forecasting

Forecasting
• a tool used to plan future aspects of business operation.
• Forecasting can be used for…
• Strategic planning (long range planning)
• Finance and accounting (budgets and cost controls)
• Marketing (future sales, new products)
• Production and operations
Sales Forecasting
• A sales forecast is a projection of the expected customer demand for
products or services at a specific company, for a specific time horizon,
and with certain underlying assumptions
• Sales forecasting provides the starting point for assumptions used in
various planning activities.
Steps of Sales Forecasting Process
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods
Sales Forecasting Techniques/Methods