3 CETT REPORT

Presented by: SUMEET THAPA

MBA II – A

0901120105
 INTRODUCTION

AUTOFORM India: A leading

provider of high quality
Automotive Seat Covers
 AUTOFORM
A R. P. Auto style has more than 20 Years Experience in manufacturing car
seat covers by the brand name of. Auto form the name to reckon with for
style and elegance in the automobile industry. An industry which demands a
perfect combination of luxury with class and reality with choice. The brand
leader in premium car seat cover in India, Auto form is excelling new
horizons in its wide range and best fitment with an exuberant comfort. Auto
form is known for its wide range of world class materials and consistency in
design, form and fitment. Our company specializes in PU/PVC seat cover
and has the widest range of car seat covers to suit every purpose and taste.
 VISION
To be the market leader of Indian car accessories
manufactory industry by using the ethical business practices.

MISSION
To be the market leader of Indian
car accessories manufactory
industry.
 OBJECTIVE
mprove working condition by providing universal standards in all sectors.

rovide a common platform for companies that want to work in tandem with the agencies that protect the
interest of labour.

rovide an opportunity to staff and worker as will as consumer community with a ‘win-win’ approach.

o reduce the cost of wastage of entire raw material and reduce the scrapped wastage.

o maintain all entry of all purchases bills, sales bills and employ provident funds and properly return all tax.
MARKET SHARE
 ORGANIZATIONAL
HIERARCHY
r. Rajan Gandhi Managing Director

r. Siddharth Gandhi. Marketing Head

r. Mukul Sharma Marketing executive

r. Lalit Arya Marketing executive

s. Aparajita Prakash H.R. executive

Mr. Nitin Jain Senior Accountant.

Mr. Piyush Production manager.

r. Jha Head diapatch department

r. S.S. Rawat Head of stores.

COMPETITORS
ISHAB AUTO MALL

AHNI AGENCIES

ANJAY MOTORES

ARINDRA IND

ERMA CARCARE
 CUSTOMERS
Honda Siel Cars India Ltd.

Hyundai Motors India Ltd.

General Motors India Ltd.

Mahindra & Mahindra Ltd.

Mahindra Renault Ltd.

Fiat India Automobiles Private Ltd.

 PRODUCTS
ARROW “ a sharp style to sparke up your interiors”

LTRA + “a sporty design you would love to give to your car”

JOY “a very sober design purely for elegance”

FIT “a sporty design for vibrant interiors”

PASS “trend settings sporty design for inspiring interiors”

FLY “a design that can put you in a flying mode”

CHEER ”a design that is bound to make heads turns”

BURR “the new status symbol of your car”

IMPRESS “the luxurious new look in your car”

 ENVIRONMENT:
All businesses operate within an environment, which directly or indirectly affects the way in
which they function. Conceptually, the forces that comprise the marketing environment are
viewed as existing at two levels. They are categorized as micro and macro environment.
Our production processes do not generate air, water or noise pollution. All our physical
waste is 100% recycled by small-toy manufacturers.
We have genuine concern for our environment and ensure there is no wastage of water and
electricity. We have insulated our factory working area to avoid air-conditioning and saving
on precious electric power. We avoid unnecessary wet washing to save water. In addition, we
also have all the provisions for rain-water harvesting. We have installed latest computerized
sewing machine equipped with servo motor; which does not consume electricity in idle time.
 TECHNOLOGY:
As an ISO 9001: 2000 certified company. We believe in
technology lead and are equipped with the latest
CAD/CAM cutting system and stitching equipment for
quality production and high uniformity. Company is
using the state-of-the-art German machinery that
includes the latest auto cutters and stitching machines.
 TERMINOLOGY…
The various terms used in the organization are:
AR: This represents the ARCH DESIGN of the car seat covers.

GH: This represents the GATHERING DESIGN of the car seat

covers.
CH: This represents the U-CHEER DESIGN of the car seat
covers.
 SYNOPSIS
THE TOPIC WHICH IS SELECTED BY ME AS AN ET TITLE
IS:NEW PRODUCT DEVELOPMENT”.
1ST week: maintained the whole stock of raw material in stores.
Maintained the proper records of issuing PU.
2nd week: conducted the need analysis of the requirement of new product
development and found out the various segments in which they are
segmenting the market.
3rd week: collected the data of the various products related to the features
and their quality of theirs.