Summer Internship Presentation

on
STRATEGIES ADOPTED BY HDFC BANK PVT. LTD.

Presented to: Presented By:

T.I.A.S Anjali Mehta
007
M B A(II ND shift )sec A
 Indian banks have played a significant role in
the development of Indian economy by
inculcating the habit of saving in Indians and
by lending finance to Indian industry.
 India has become one of the most preferred
banking destinations in the world.
 The reasons are numerous: the economy is
growing , Bank credit is growing at 30% per
annum and there is an ever-expanding middle
class of between 250 and 300 million people
in need of financial services.
HDFC Bank began operations in 1995 with a simple
mission : to be a “ World Class Indian Bank.”
The Housing Development Finance Corporation
Limited (HDFC) was amongst the first to receive
an 'in principle' approval from the Reserve Bank of
India (RBI) to set up a bank in the private sector, as
part of the RBI's liberalization of the Indian Banking
Industry in 1994. The bank was incorporated in
August 1994 in the name of 'HDFC Bank Limited',
with its registered office in Mumbai, India. HDFC
Bank commenced operations as a Scheduled
Commercial Bank in January 1995.
The Bank has a network of 1412 branches and 3295
automated teller machines (ATMs) in 528 cities and
total employees is 52687.
 Value Centre General Manager

Business Head/ Country Head

Regional Head

Cluster Head

Relationship Manager

Associate Customer Relationship Manager

Customer Relationship Officer

 To know the most preferred policy.
 To know the customer satisfaction level and their perception regarding
HDFC Bank.
 To know the level of interest of customer regarding the different schemes of
bank.
 To know the problems of customer regarding bank.
 To know the preference of customer regarding the extra services.
 To determine the feedback on services provided by any other bank.
 To study the types of benefits provided by banking services.
 For the purpose of collection of data & analysis for
the project, various primary & secondary sources of
data have been used.
1. Primary data
 Discussion with the organization at HDFC Bank to
have a deep understanding of the system.
 Data collected through questionnaire survey and
personal interview. A sample size of 100 persons was
taken in the Delhi NCR region to conduct our survey.
2. Secondary data
 Data collected through internet search, magazines,
company reports etc.
1. FROM WHICH COMPANY YOU ARE MORE FAMLIAR

FAMILIARTY

23%
ICICI BANK
HDFC BANK
77%

According to the survey conducted 77% people are familiar with HDFC BANK
while remaining 23% familiar with ICICI BANK.
2. ADVERTISEMENT IMPACT IS MORE ON YOUR MIND

Secondly when the question asked that whose advertisement impact is more on their
mind 52% say s ICICI Bank & 48% says HDFC Bank.
3. CHOICE OF MORE SUCESSFUL COMPANY IN LONG RUN

The next question is about the success of both companies in long run78% says
HDFC Bank & 22% says ICICI Bank.
4. CHOICE OF BEST SERVICE PROVIDER

BEST SERVICE PROVIDER

43% ICICIBank
57% HDFC Bank

The next analysis is of judging the best service provider in which 57% says HDFC
Bank & remaining 43% says ICICI Bank.
5. CHOICE OF DOING EMPLOYEMENT

Choice of employment

35%
21

39
65%

65% says ICICI Bank is the best choice for employment & 35% people says HDFC
Bank is best.
 As a part of the research, the conclusion which can be
drawn out was that for focusing on the customers as a
part of investors it is very important to segment the
customers on various criteria's.
 HDFC Bank has never been known for prompt service
or customer oriented methods and HDFC Bank can
build on these factors :
 The customer said the HDFC Bank is more successful
in long run
 Males are more familiar with HDFC Bank in
comparison to female
 As a part of the survey it could be recommended to create
awareness among the consumers about the various
investment opportunities provided by the bank

 More policies for different segments of the society should

be considered.

 Investment as a part of banking facility should be

extended to distant geographic locations.
 Most of the respondents were in hurry as the
research was conducted outside banks.
Therefore the responses of some valuable
customers was missed out.
 Simple Random and judgment sampling
techniques were selected due to time and
financial constraints.
 The study heavily relies on primary data
which has been collected from public at large,
hence authenticity of data can pose as a
limitation.
 People are apprehensive and uncooperative in
giving information at times.
 The sample does not represent a universal
sample as the data is collected on similar
intercepts and do not represent each and every
sector.