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Presented By:-
Prakash Bari
Ritika Runnu
ë ë
ën1 984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with his
three sons - Venugopal, Rajkumar and Pradeep - founded Vë in
technical collaboration with the Japan-based Toshiba Corporation

N.M.Dhoot Venugopal Dhoot Rajkumar Dhoot


DVideocon VCR Ltd. in collaboration from Toshiba Japan

DVideocon has tied up with Dolby Laboratories, USA, for use of


Dolby Technology

Dët collaborate with Samsung of Korea for manufacturing glass


shells

Dët has tied up plans with Akai to jointly flat new company to
market the Akai range of products

Dët had entered into a joint venture with Necchi group of ëtaly
 ë 
ë 
Dën 1984 Dhoot family launched Videocon ënternational Limited

Dën 1987, Vë started manufacturing of B&W and color televisions

DWithin a decade, Videocon emerged as ëndia͛s leading brand of


Colour Televisions

Dën 1989, the company launched home entertainment systems and


air conditioners

Dën 1995, the company introduced refrigerators and coolers

Din the mid-1990s, Vë manufacture CRT glass shells at Gujarat


  ë  ëë
Dï  

DACHë VëNG PROGR SS

DSUSTAëNëNG GROWTH

DPURSUëNG C LL NC

DTH SOUND OF C LL NC

DFëRST WëTH TH B ST
 ë 
   

DTo study the Quality of the product manufactured by Videocon


D To find out the frequency of purchasing and reasons for preferring
the Videocon goods.
DTo study the awareness about Videocon rating in comparison to the
other company͛s products.
D To determine various factors which satisfy the consumers.
D To study the factors which satisfy the consumers most about
Videocon goods.
D To determine the weighted average score of the factors of
satisfaction.
 
 
1.About Consumer Behaviour:-
ët includes the study of what people
Buy,Why they buy,when they buy,where they buy,how often they
buy, and how often they use it

2. FACTORS ëNFLU NCëNG CONSUM R B HAVëOUR


D Cultural Factors
D Social factors
D Personal factors
D Psychological Factors
     
Here both ?   and 
  data are gathered

?       are the data that are collected from the


following sources
D Survey done in Nagpur
D Dealer & distributors of Videocon at Nagpur.
D Users & Non-users of Videocon Product at Nagpur

r  
 
  are the information about company and its
product that are available on its website or on other source.
ëAre you aware of Videocon as brand?
6 
   
    

Õ 


 

4.Do you have any Videocon product in home?
X 


  

Ú  

  
ü  
 
   

¢ 
      
  

ð      
  ë 
ë   ë
  
Videocon has excellent brand awareness
2.Price of the Videocon is quite satisfactory to the people
3.Good Geographical coverage
4.Better product range
5. conomically strong

  
1.Still they need to increase the quality of the product more
2.Poor in product body designing as compared to LG & Samsung
 ë

DOnly 2.73% customer is not aware of Videocon as a brand.


DT.V is the main sources to know about the brand.
DFestival is main reason for buying of the consumer goods.
DPrice is less as compare to other brand
DConsumer is not satisfied by the Quality of the Videocon specially
of T.V & D.V.D.
Dën shop demonstrator (ëSD) in all dealers, because customer buy
product on demonstration of product quality.
DPoint of purchase (POP) material plays a vital role in sale of the
brand
 ë

DBetter scheme should be offered to retailers.


DQuality of advertisements should be increased
DTies up with finance company
Dëmproving upon picture and sound quality
DOffers and schemes should given to other times of the year also
Dëncrease sharpness & improve contrast ratio.
DRate stability is very important.
DRestructuring of prices so that the middle class segment can be
penetrated deeply.
—— ëë 
i     :-
Business World
Business Today

N :-
conomic Times
Business Standard
  :
www.financialexpress.com
www.indianfoline.com