PRODUCT MIX

Total number of product lines a company offers to its customers.

WIDTH LENGTH DEPTH

Number of Product Lines Number of Product in each Product Line Product variations in each line

Soft Drink Juices Snacks Soft Drink

Pepsi
Pepsi Tropicana Lays 7Up
Mirinda
7Up Slice Kurkure
Energy drink Sports drink Snacks Mountain
Mirinda Cheetos Dew
Packaged Soft Drink Juices Mountain Dew • 200ml,300ml glass bottle
Water
Length=4 Length=2 Length=3 • 500ml,600ml,1L,1.5L,2L,2.25L
Width=6 Plastic Bottles
• 330ml Cans
Depth=9
 PLACE
Channel Distribution Network
Manufacturing  Direct Store Delivery
Unit Bottlers  Customer Warehouse
 Distributor Networks

Warehouses
Retailers

Payment Distributors

Warehouse Wholesaler

Retailers
Retailers