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HISTORY
Gardenia was founded in PRODUCT/SERVICE
1978 by Horatio “Sye”
Slocumm, who opened an
OFFERING
MISSION
in-store bakery in
4
Singapore. In 1997,
Gardenia entered the 2 PRIMARY TARGET
PROFILE
Philippine bread market. VISION
3 5
1
MACRO-ENVIRONMENT FACTORS
1 2 3 4 5
• Consumers choose
• September to live in smaller
Expanding middle class Self-Check counters
• R.A. 11035 driving increased
inflation rate “Balik Scientist households demand for products
using RFID in
is at 6.7% Act” • Filipinos are and services supermarkets
• Foreign increasingly
• R.A. 11052
looking for
The Philippines’ Robotic Process
Exchange is “Philippine Food economic growth sets
convenience and Automation – Rule-
currently at Technology Act” Social Class B and C to
accessibility. based Robots
$1 = Php 54 • A.O.13 Series rapidly expand.
• Rising Income and
• Rising cost of 2018 busier life style of The Philippine Electromobility: Use
Diesel for the Filipinos are driving Employment rate of Electric Trucks in
past 6 weeks high demands for stands at 94.6% as of
Delivery
convenience or July 2018
packaged foods
PRIMARY TARGET
Competitor Analysis
PROFILE
INDUSTRY PARTICIPANTS
Current Distribution Structure of Gardenia Bakeries Philippines,
Incorporated for Pocket Sandwich
Gardenia Bakeries
Hypermarkets End Consumers
Philippines Inc.
Supermarkets
Convenience Stores