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NCEUS is of the view that the deficiencies experienced in cluster development approach could be overcome by
adopting the approach of “Growth Pole”, which could also be termed as ‘Cluster of Clusters’. The implementation
of Growth Pole concept will not only address the weaknesses of cluster development approach, but also bring
additional micro and macro benefits. It will also help in making clusters more vibrant and a dynamic tool of
backward area development and is considered more appropriate for the development of unorganised sector
enterprises.
The growth pole concept besides promoting the existing sectors/ activities, aims at adding new areas of growth
within the growth pole region, thus bringing improvement both at micro and macro levels and brings out better
convergence among developmental programs and agencies in the region and also development of infrastructure
in the region at a much bigger scale than in a cluster.
The approach has the added advantage of bigger market network and brings into fore a host of social and cultural
changes in the area and bridges the gaps which exist in the cluster development program.
Sikandra Growth Pole (Rajasthan) Chamoli Growth Pole (Uttarakhand) Kollam Growth Pole (Kerala)
District- Dausa Area- 1250 sq. km District- Chamoli Area- 4783 sq. kms District- Kollam Area- 290.63 sq. kms
(approx.) Population- 5.1 lakhs Population- 1.03 lakhs Population- 7.97 lakhs
The growth pole area covers 361 villages Project covers 3 blocks, Joshimath, Dasholi The growth pole area consists of 7 village
within the area & 3 tehsils of Sikrai, and Karnaprayag out of the district’s 9 panchayats and Kollam town. The main
Baswa and Dausa. High seasonal blocks. Livelihoods are largely dependent activities of the growth pole area are:
migration of semi skilled and unskilled on agriculture, 66 per cent workers being fisheries, cashew and coir. Kollam is
people moving to the cities and other engaged in agriculture and allied sectors. synonymous with cashew processing and
locations for employment in the About 1.8 % of the workers are engaged in 60% of the country’s exports are from the
construction sector. Stone-cutting and household industries. The remaining 32.4% clusters within the growth pole area.
carving, and carpet weaving are the is engaged in other activities. Present situation: Known for traditional
significant sectors in the project. Present situation: Religious tourism is drum roasting process the sector has not
Present situation: constrained growth primarily the driver of the local economy invested in up gradation in terms of
due to lack of organization to undertake with traffic in excess of 1.5 million visiting technology, work environment and good
large scale work, lack of linkages with the the Badrinath and Hemkunt Sahib Route practices. Major problem of fisheries sector
market and on non-availability of basic within the project area. The approach has is its unorganised nature, poor and
tools because of lack of resources. been on two fronts: unhygienic conditions of landing and
Impact of growth pole intervention: o Expand tourism from a purely seasonal auction centers, poor sanitation, dumping
o Development of existing enterprise and low per-capita spending activity to an of wastes and lack of post-harvest infra.
clusters such as stone carving, carpet, extended season and high value activity. The key interventions include processing,
leather, woods, pickle making, etc. o Develop production base in the region to value addition, packaging, etc., in cashew
o Developing other areas of local garner a large share of tourism supply chain sector, catching, auction, vending, pre-
potential such as, dairying and tourism through increased production & up-graded processing and ancillary activities, etc., for
and making linkages & synergies. service delivery & to achieve commercial marine and inland fisheries, pith and shell-
o Attracting new enterprises /industries scale market supplies. based products for coir, backwaters,
through industrial plans. Chamoli growth pole would involve cultural, religious, handicrafts-straw
o Provision of enabling infrastructure and intervention in tourism, agriculture, picture, lace making, bamboo products,
policy support for overall long term horticulture, livestock, handicrafts, wool & lake management, beautification, soil and
sustainability. physical infrastructure. water conservation, etc.
Champa Growth Pole (Chhattisgarh) Howrah Growth Pole (West Bengal) South-West Kamrup Growth Pole (Assam)
District- Howrah Population- 5.25 lakhs District- Kamrup Area- 920 sq. kms
District- Janjgir–Champa Area- 4468 sq.
Domjur and Panchla blocks have been Population- 5.28 lakhs
kms Population- 5.42 lakhs
proposed as Howrah Growth Pole area. Consists of six blocks of Chhaygaon,
Project area covers 4 blocks of the
Significant proportion of population is Rampur, Chayari, Bordnar, Boko, Bongaon
Champa district & historically has been
engaged in the unorganised sector. Panchla and Goroimar.
one of the major centres of craft-based
is known for sari and wig whereas Domjur Present situation: About 57% of the
industries generating significant
is known for gold jewellery & also for workers are engaged mainly in primary
employment. The district is known for
readymade garments, imitation jewellery activities and the rest in household
three ‘K’ industry clusters, viz., Kosa
and ornamental fish. Also engaged in processing units and tertiary activities such
(Tussar Silk), Kansa (brass & bronze) &
tertiary activities such as shop-keeping, as trade, merchandising, etc. Poverty
Kanchan (jewellery) related enterprises.
transport, petty business, sales & accounts for 42% of the total households in
Present situation: Both the old and the
distribution. 80% of the households are the project area. Besides agriculture, the
new industries face several problems and
below the poverty line . activities being pursued are sericulture,
barriers to healthy and sustainable
Present situation: The problems faced in forest products, medicinal plants,
growth. Tussar industry faces the
the manufacturing activities relate to high tourism and manufacturing.
problems in marketing, design, fabrics
degree of intermediation (without value The project interventions have been
processing, raw material supply cocoon),
addition), inability to connect to markets, proposed for agriculture, horticulture
skill, credit, etc. With regard to rice
inadequate skills, limited access to (banana, pineapple, betel nut and areca
milling, problems relate to plant capacity
institutional credit and lack of bargaining nut), sericulture and bamboo.
under-utilization, poor technology, lack
power across all professions as the workers
of sustained supply of paddy, etc.
are disaggregated and at the mercy of
Jewellery industry problems are related
credit and job providers.
to design, credit, tools and market.
The project interventions aim at removing
The areas with potentials of
these constraints through skill, linkages,
development are dairy, skill and
empowerment, credit availability, etc.
entrepreneurship development in the
Involves intervention in gold and imitation
existing and new activities like Electric al,
jewellery, zari work, readymade garments,
automobile, construction, etc.
ornamental fish and agriculture.