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Campaign Goals
▪ Reconnect Athletic Knit with their consumers
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Campaign Objectives
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Live Experiential Concept
Connect + Engage + Make Bonds
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Phase 1: Connect
What: #AkClassic Campaign booths on malls (try
product)
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Phase 2: Engage/Social Media
Amplification
Goals and objectives:
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Phase 3: Make Bonds/ Party!
What: AK Classic Video Launch at Party
Where: Harbourfront
When: July 2019
How: AClassic
Memorable experience to interact with other AK
participants. #AKClassic Campaign
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Core Strategies
-emotional, sharing the video
1. Connection: -trial with the product in our booths
2. Control: Moderate-low,
4. Currency:-Social
-Transaction
5. Conversion: -Sales
-Retention
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Event Flow
1.Promote the campaign through social
media and activations
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Event Flow
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Post Event- AK Social Media
Content
1. Customers will receive a Thank You letter after the
event and regular promotional Newsletters
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Budget Breakdown
$150,000
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Budget Breakdown
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Anticipated ROE
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Anticipated ROE
SENSE CONTINUITY
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Metrics to Measure ROI
Attendee Event Body
Demographic Language
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Satisfaction
Digital Body
Language
Loyalty
Viral activity
Message
Engagement
Retention
.
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Thank You
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