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QUESTION 1
REPORT WRITING
EXAM REVIEW
Write the
Title:
report in 150 –
200 words 1. -Introduction
(What are the stimuli?)
-Overview / Overall trend
(What is the most outstanding idea that LINKS all
stimuli?)
2. - Analysis
- Synthesis (Most outstanding features as opposed to
listing down the obvious features)
3.Conclusion
• At least 3 (Similar to Overview but just written from a different
paragraph angle.)
• Format for Based on the format given, you could easily write 150 -
content: 200 words.
Analysis
synthesis
TIPS IN WRITING THE REPORT:
Always count the number of words
Use the words and figures shown in the stimulus only
Do not add your own opinion or any additional
information
use ‘ ‘ for the key features, especially if they are
wordy
You must always use the language of trend when
writing your analysis.
Analysing a non-linear text
Tenses ?
- Present tense or past tense
- confuse between the use of ‘was’ and ‘had’
Should mention the highest, lowest, middle trends
Should make comparison (synthesis)
Should have the relevant and accurate data
Subject must be clear
Preposition - of, with, by, among, on, in
Study the chart and table below. Using only the information provided,
analyse the sales of three fast food outlets in the first quarter of 2012.
In your answer, you are to link the information presented in both
visuals. You should write a report within 150 to 200 words.
Figure 1: Sales of Three Fast Food Outlets in
the First Quarter of 2012 Table 1: Promotional Activities of
4500 4200 Three Fast Food Outlets in the First
4000
Quarter of 2012
3500
3000 Promotional activities
First
3000 Ken Mario Ray's Fish &
Sales in RM
2500 quarter
2500
Burger Pizza Chips
2000 2000 Free
2000 January
1500 1500 drink
1500
1000 1000 50%
1000 discount
400 400 400
February
500 300 300 on next
item
0
Buy 1
January February March April March Free drink
free 1
Month
Gift
April
voucher
Important Linking words R/ship
Trend
(Synthesis) (Overview)
vocabulary
list • Higher than • because • is influenced
/highest • due to by
• Lower than/ • influence
lowest
• More than/
most
• Increase /
decrease
3000
2500
50%
2000 2000 discount
2000
1500 1500 February
on next
1500
1000 1000 item
1000
300 300 400 400 400 Buy 1 free
500 March Free drink
1
0
January February March April Gift
April
Month voucher
Table 1: Promotional Activities of Three
Fast Food Outlets in the First Quarter
INTRODUCTION:
Figure 1: Sales of Three Fast of 2012
Food Outlets in the First Quarter
Figure 1 showsof 2012the sales of three fast
First
food outlets in activities
Promotional
Ken Mario Ray's Fish &
the first quarter of 20124200
4500
while Table
quarter1 shows the
Burger Pizza Chips
4000
promotional activities3000of three fastJanuary
3500 food outlets
Free drink in the
first quarter of 2012
Sales in RM
3000
2500
2500
50%
2000 2000 discount
2000
1500 1500 February
on next
1500
1000 1000 item
1000
300 300 400 400 400 Buy 1 free
500 March Free drink
1
0
January February March April Gift
April
Month voucher
What is the
relationship
between these two CAUSE AND EFFECT
visuals?
OV/OT
Promotional activities
OVERVIEW: influenced the sales of the three
outlets in the first quarter of
Generally, the sales
2012.
of three fast food outlets in
the first quarter of 2012 is influenced by the
promotional activities of three fast food outlets
in the first quarter of 2012
COMMON ERRORS MADE BY STUDENTS
Analysis & Synthesis
Compare Compare
between more than
2 key 2 key
features features
ANALYSING GRAPH Key elements:
Data
Trend word
Key features
Year / month
3500
3000
(RM2500) to February
Sales in RM
3000
2500
2500
(RM2000).
2000 2000
2000
1500 1500
1500
1000 1000
1000
400 400 400
2. Ken Burger had the highest
500 300 300
0 sales in April (RM3000).
January February March April
Month
ANALYSING &
SYNTHESIZING GRAPH 1. Ken Burger had the highest sales in April
(RM3000). This was due to ‘Gift Voucher’
promotional activity conducted in April.
3000
2500
2500 50%
2000 2000
2000 discount
1500 1500 February
1500 on next
1000 1000 item
1000
300 300 400 400 400 Buy 1 free
500
March Free drink
0
1
January February March April Gift
April
Month voucher
ERRORS
• X 2500
• X 2500 units WRONG MEASUREMENT
• X 2500RM
• X number of sales - WRONG SUBJECT MATTER
ERROR ANALYSIS 1: WRONG SUBJECT MATTER, DISTORTION
Ken Burger had the highest number of sales in January (2500). This
was due ‘Free Drink’ activity conducted by Ken Burger.
Ken Burger had the highest sales in January (RM2500). This was due
to ‘Free Drink’ activity conducted by Ken Burger in January.
In January, Ken Burger had the highest number of sales of three fast
food outlets (RM2500). This was due ‘Free Drink’ promotional activity
conducted by Ken Burger in January.
In January, Ken Burger had the highest sales among the three fast
food outlets (RM2500). This was due to ‘Free Drink’ promotional
activity conducted by Ken Burger in January.
ERROR ANALYSIS 2: WRONG TREND WORD / DISTORTION
In March, Ray’s Fish and Chip had the lowest sales (RM400) than
Mario Pizza (RM1500) although it had ‘Free Drink’ promotion activity
conducted.
In March, Ray’s Fish and Chip had lower sales (RM400) than Mario
Pizza (RM1500) although Ray’s Fish and Chip had ‘Free Drink’
promotional activity conducted.
In January, Ken Burger has the highest sales (RM2500) of fast foods
than Mario Pizza (RM1000). This is because ‘Free Drink’ activities was
conducted by Ken Burger.
In January, Ken Burger (RM2500) had higher sales than Mario Pizza
(RM1000). This was because of ‘Free Drink’ promotional activity
conducted by Ken Burger in January.
ERROR ANALYSIS 3: UNCLEAR / DISTORTION / ILLOGICAL
In April, Ken Burger had the highest sales (RM3000). Ken Burger had
the highest sales (RM3000) because due to ‘gift voucher.
In April, Ken Burger had the highest sales (RM3000). This was due to
‘Gift voucher’ conducted by Ken Burger in April.
Analysis + Synthesis
Ken Burger (RM2500) had the highest sales in January
compared to Mario Pizza (RM1000) and Ray’s Fish &
Chips (RM400). This was because only Ken Burger had
a promotion in January, ‘Free Drink’.