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Life Skills Consultants Private Limited

Customer Tenure Analysis

Data Considered : Historic till date

For all people who have checked out – tenure is taken as Check out date – Booking date
For all people who are currently staying – tenure is taken as Check out date – Today’s date

Factors considered to run analysis which may impact tenure

- Room type (Single/Double)
- Property (Jogoo/Ruaraka)
- Gender (Male/Female)
- Course (Undergrad 1 year, Undergrad 2 year, Undergrad 3 year, Undergrad 4 year, Post Grad,
Placement, Language School, Other)
- Geographic Location (Kenya, East Africa, Rest of Africa, Others)
- Age Segment (<18, 18-22, 22-25, 25-30, >30)

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 Life Skills Consultants Private Limited

Analysis Level 1 – Individual factors

Jogoo Road Ruaraka Grand

Jogoo Road Total Ruaraka Total Total
Double Single Double Single
Row Labels Occupancy Occupancy Occupancy Occupancy
Checked out 89 56 145 58 38 96 241
Resident 299 167 466 232 162 394 860
Grand Total 388 223 611 290 200 490 1101
30% 34% 31% 25% 23% 24% 28%

Check out to resident % for Jogoo is 31% as compared to Ruaraka at 24%

Single room occupancy check out to resident % is 34% in Jogoo as compared to
23% at Ruaraka
Statistically there is no significance difference between room type and property
type on checked out to resident %

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Life Skills Consultants Private Limited

Analysis Level 1 – Individual factors

Age Segment <18 18-22 22-25 25-30 >30 Grand Total

Checked out 80 36 95 13 17 241 18-22, and 25-30 age segments
Resident 259 219 272 90 20 860
Grand Total 339 255 367 103 37 1101 have lowest check out to
resident %
31% 16% 35% 14% 85% 28%

Language Undergraduate Undergraduate Undergraduate Undergraduate Grand

Row Labels school Other Placement Postgraduate 1st year 2nd year 3rd year 4th year Total
Checked out 19 27 6 16 95 32 25 21 241
Resident 23 79 15 36 495 113 68 31 860
Grand Total 42 106 21 52 590 145 93 52 1101

83% 34% 40% 44% 19% 28% 37% 68%

Undergraduate 1st Year and

Undergraduate 2nd Year have lowest
checked out to resident %

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Life Skills Consultants Private Limited

One shot all single factor analysis _ Minitab Output

At individual levels they
show no difference on
tenure

Factors which impacts tenure positively are : Residents, East Africans and Kenyans, All
undergraduate courses
Jogoo road clearly has higher tenure than Ruaraka (other factors to be analyzed – maintenance, 5

service issues etc)

Life Skills Consultants Private Limited

Interactions between the factors and relation to tenure – all

factors interaction
Gender
Interaction with
Age segment
has impact on
tenure, similarly
in interaction
with country
category and
slightly across
course category
as well

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Life Skills Consultants Private Limited

Positively Impacting Factors on Tenure

East Africans, Kenyans and Rest of Africans irrespective of gender, across all
Undergraduate Courses and Post Graduates impact tenure positively
<18 – East Africa, Rest of Africa and Kenya
18-22 – Kenya
22-25 – East Africa and Kenya
25-30 – East Africa (not Kenya) and Rest of Africa
>30 only Females post graduates East Africa

Only Undergraduates 4th year with double occupancy impact tenure positively