What are the characteristics

of 21 century?
st

• Discover the demands of the 21st

Century world.

• Explain why and how an individual

needs to prepare and cope in the
21st Century world?
 The21st Century reveals an
unfathomable dawn of modern era.

“MAKE 0R BREAK CENTURY”

–James Martin
. . “ Humanity’s demands on the planet
are growing rapidly. If we are able to
make the planet and civilization work, we
face a magnificent future. If we fail, we
could be headed for a new Dark Age
”(Martin 2014)
“Five Minds of the Future “ –Howard Gardner

“In the Age of info-whelm,

students are bombarded by
information 24/7. Shrewd triage
becomes an imperative. Those
who develop a synthesizing mind
will rise to the top.
What does the 21st Century World
offer?

What are the challenges of the 21st

Century?

How and Why has the world

Changed?

How do I equip myself with 21st

Century Skills in order to cope?
 21st
century world requires 21st
century Skills

*TECHNOLOGY PROPPELLED AGE

1. Think deeply about emerging issues
2. Solve problems creatively
3. Collaborate with a Team
4. Communicate Clearly
5. learn fast-changing technologies
6. deal with overwhelming information
 McLeod (2010) said,
“Education as the primary avenue, focuses on
the development and use skills such as:
1. Critical thinking and problem solving
2. written and oral communication
3. Collaboration
4. Creativity and Innovation

“Cultivate learner to be able to survive

today’s world.”
 The ff. are a set of abilities that the learners need to
develop in order to succeed in the information age.
 LEARNING SKILLS
1. Critical thinking 2. Creative thinking
3. Collaborating 4. Communicating
 LITERACY SKILLS
1. Information Literacy
2. Media Literacy
3. Technology Literacy
 LIFE SKILLS
1. Flexibility 2. Initiative
3. Social Skills 4. Productivity
5. Leadership
 Which among these random words do you like
most?
1. Hip-Hop
2. Rap
3. Skin Whitening
4. Twitter
5. Social Network
6. Maintaining body figure
7. Hair rebond
8. Hair dyeing
9. Fashion
10. Gadgets
11. Nail Art
12. Monopad
A trend is generally course of
prevailing tendency; drift; to tend
to take a particular direction; be
currently popular.
 According to Brannon (2000, 6-7) a
trend is basically a pattern or a
conceptualized idea that has the
prospect of providing or having a
continuing influence for a longer
period of time due to its increasing
and sustained presence and effect
or eve demand among its consumers
in the case of a product.
theuse of smart phones
and laptops among
middle class, yuppies,
professionals, and
students.
Compared to a trend, a fad is a
short-lived idea or temporary
event that is usually called as
“flash in the pan” because the
popularity and reception of
consumers for this idea fades away
easily over a short period of time.
 Is something , such as an interest or fashion,
that is very popular for a short time
(Merriam-Webster’s Learner’s Dictionary).
 Is a product that has little, if any, utility but
is characterized by a quick rise in sales and
popularity followed a quick decline in sales
and popularity.
Hula hoop
Yo-yo
Virtual pets
Frisbee
Pokemon
Hello Kitty
Loomband
A fad is an intense but short-lived
fashion. It is a widely-shared enthusiasm
for something, especially one that is
short-lived. It is a temporary fashion, a
craze, interest, or activity that people
follow enthusiastically, but lasts for a
short period of time.

A fad is different from trend in that a

fad always has definite beginning and
end. A trend, on the other hand, evolves
and changes as it continues to grow.
 Trend/Fad Prediction
More kids love playing with
loombands

Yaya Dub (Maine Mendoza) used

dubsmash and got so popular
overnight. Dubsmash is a mobile
app that creates short selfie
videos dubbed with famous
sounds.

High fructose corn syrup is present

in fruit juices, cakes, ice cream,
sweets, and chocolates, and was
found to be the culprit for obesity
and diabetes.

More and more youth today are

fond of using high-tech gadgets
like tablets and smartphones.
More people around the globe are
playing the mobile app Pokemon
Go.
 According to Samuel ( AS cited by Brannon,
2000, 7) a look becomes a trend if it
undergoes the following stages:

1.Fringe Stage – an innovative idea,

whether in the form of a new product,
service or in the other form , develops into
the market or become known to the
trendiest consumers. Entrepreneurial and
business firms participate to develop and
innovate new ideas.
2.Trendy- Consumer a public awareness of a
trend grows as the early adopters participate
together with innovators to increase the
perceptibility of the trend. The “most fashion-
forward brand retailers” assess the viability of
the concept.
3. Mainstream- The “conservative
consumers” join a trend, the idea’s popularity
and acceptance continues to increase, and the
corporations and company brand exploit the
growing demand for the idea. In this stage, the
trend becomes mainstream product or service.
When it happens, a number of things can occur:
A trend can fade away once majority of the
consumers tested the product or idea. They
could either accept or reject the idea.

 When consumers buy or support the trend by

doing multiple purchases, the trend reaches
plateau level of acceptance and stays at the
same level. If the trend persists or stays for a
long period of time, it is called classic.

 Another possibility is the fragmentation of a

trend. A trend fragmentation or microtrend
happen when there is a recent development in
the trend or a reinvention which leads to the
fringe stage of a trend.
 Trend is a gradual change or development that
produces a particular result. The following are words
which describe what a trend is.

 Trend towards/to: “We’ve seen a trend towards

more violent films this year.”
 Trendin: “The latest trends in popular music is …..”
 An upward/downward trend: “Today’s figures
continue the upward trend in the stock market.”
 Follow a trend: “Everyone seems to be following
the trend for straight shiny hairstyles.”
 Buck a trend: “Dell announced profits up by 30%,
bucking the trend in the troubled high-tech market”.
1. DURATION OF TIME – Trends have
longer staying power and enjoy a longer period
of popularity. The lifespan of products or ideas
that become trends do not disappear quickly as
opposed to a fad.

2. ACCEPTABILITY – Trends are popularly

accepted by many industries and people. Trends
tend to stay longer because they receive
popular support from consumers and companies
who believe on these trends as accepted ideas
or patterns that can endure time.
3. CULTURAL BASIS- A trend is rooted on
the people’s cultural traditions, beliefs and
values. It persist and continues because people
have seen it as part of their society’s culture.
Example: buffet restaurant

4. TRANSITORY INCREASE or
DECREASE – A trend shows Transitory
increase or decrease of a particular idea, event,
or phenomenon Brannon (2000).
Example : HIV-AIDS victims.
Trends and are different because
they vary in terms of:
1. time duration,
2. the number of industries affected,
3. industry acceptance,
4. consumer adoption and perception
of overall quality,
5. reason for rise,
6. incubation period and life span,
7. scope and
8. cultural roots.
 A fad product enjoys a few months f
unexpected popularity, but disappears as
quickly as it appears.

 The lifespan of a fad is notoriously short. But

if a fad item becomes a trend, it can remain
popular for decades.

Example of a fad item is the Crocs rubber clogs

footwear.
 A fad often appears in a single industry
and rarely crosses over into others.

TREND FAD
Apple’ iPod,
Portable electronic Parachute pants
devices, laptops, Leg warmers
touchscreen Hair styles
cellphones, camera
phones
 Investingin a fad item can be risky for
companies known for setting trends. It
can be very difficult to tell the difference
one and the other before the product or
services reaches the buying public.

 Smaller companies often have the

flexibility necessary to promote a faddish
item, while larger companies tend to wait
the initial smoke clears and a trend can
be determined.
 TREND FAD
Eating more healthy
food like organic Different versions
fruits and vegetables of individual diet
and moving away plans and weight
from processed loss program.
foods and high-carb
food.
 Fad item are rarely expected to stand for a
longer period of time, but trends tend to
survive the decade in which they were
created.
 This can be attributed to the overall quality
of the trend introduced.
 Trends are items introduced in the market
that have greater consumer adoption due to
their effectiveness.
 Some fads that eventually lose following are
products of false advertising so they
eventually die after months or years.
 TREND FAD

Core exercises Faddish exercise

and the reduction equipment that
of abdominal fat. reduce abdominal
fat.
 Trendsgenerally have identifiable and
explainable increases caused by the
consumers' needs and in consonance with
other consumer lifestyle trends.

 Fadsare determined by an emotional

need to purchase, based on publicity and
fervent product opinions. The benefits are
not assured or ill-conceived, and most of
the time they do not necessarily deliver
what was promised to the consumers.
 Trends
develop slowly while fads increase,
decrease and eventually die out quickly.

 Trends have long staying power.

 Trends
take longer to build their effects
may be felt for years and sometimes even
decades.

 Example:Teenage Mutant Ninja Turtles

License Apparel and Toys Sales
Trend usually includes several
brands or products that are
applicable to diverse consumer
segments, while a fad normally
includes only single brand or
product and has limited appeal
outside of one narrow consumer
segment.
 TREND FAD

Healthy eating has

been important to a Low-carb diets were
certain part of the fads within that
population or the trend.
long time.
A more balance
approach of lean Emphasis on eating
protein, whole food with less fat and
grains, and plenty of protein.
fruits and vegetables.
 Trends
have deeper cultural roots that fads
because fads cross borders easily.
In the same groupings.
In a ¼ sheet of paper.

Why is it important to
conduct a needs
assessment in
communication?
Study about the Functions
of Applied Social Science