ESMS Consulting

Energy Saving and Management Services

BUSINESS PLAN PRESENTATION

Mission Statement
OUR MISSION IS TO ACHIEVE SUSTAINABLE AND COST EFFECTIVE SOLUTIONS FOR
OUR CLIENTS. WE PROVIDE INDEPENDENT STRATEGIC ADVICE AND TECHNICAL
SUPPORT IN IMPLEMENTATION TO COMMERCIAL, INDUSTRIAL AND INSTITUTIONAL
CLIENTS SEEKING TO OPTIMIZE THEIR ENERGY USE.
Positioning Statement
FOR ONTARIO, SMALL AND MEDIUM SIZE BUSINESSES WHO ARE SEEKING TO OPTIMIZE THEIR
ENERGY USE, INVEST IN EFFICIENCY BECAUSE OF FEDERAL AND PROVINCI AL REGULATIONS AND
SHARE IN GREEN AND SUSTAINABLE SOCIETY, FOR ALL THAT BENEFITS AN D NATIONWIDE MORE
ENERGY-SECURE, ESMS CONSULTING PROVIDES SUPERIOR INDEPENDENT STR ATEGIC ADVICE
AND SMART TECHNICAL SUPPORT FOR ITS CLIENTS.
Business Description
 ESMS CONSULTING (ENERGY SAVING AND MANAGEMENT SERVICES) IS A NEW
SERVICE COMPANY SPECIALIZES IN PROVIDING RESIDENTIAL AND
COMMERCIAL SECTORS WITH SOLUTIONS OF ENERGY EFFICIENT PRODUCTS,
AND ENERGY COST-SAVING PRINCIPLES AND TECHNIQUES. “NAICS: 541690”

 ACCORDING TO STAT CANADA: “PROFITABLE COMPANIES REPRESENT 87.9% OF

THE TOTAL ESTABLISHMENTS AND 12.1% NON-PROFITABLE .”

 THE MAIN ENERGY-EFFICIENCY SERVICES PROVIDED BY ESMS CONSULTING

TO ITS CLIENTS ARE: ENERGY AUDITING OR CONSULTING, PRODUCT AND SYSTEM
OPTIMIZATION, MONITORING AND EVALUATION (M&E), MEASUREMENT AND
VERIFICATION (M&V).
The Team
• Mr. Nader Awad is the owner and the manager
• He has the educational background, professional
experience, and relevant skills required for the
business. For 20 years, he served as a program
manager in the manufacturing sector area .
• His formal education includes a bachelor’s degree in
manufacturing engineering from Alexandria Engineering
University in Egypt, as well as an engineering
technician diploma (BES- Building Environmental
Systems - Class I and II) from Seneca College.
Sales Plan
• ESMS sales goal for first year is to generate sales revenue of $40000 by 6 projects
per month.
• ESMS plan is to increase its market share by 0.05% monthly for the first year.
• ESMS will follow Penetration (Market Share) Strategy and on COD basis for first
year.

• Sales Activities
– Talk to Customers
– Bundle Our Services
– Ask for Referrals
– Increase Promotions
– Have a Limited-Time Sale or Promotion offer
– Listening well to our clients or potential customer
– Use Social Media to maximize our perspective customers
– Attract competition customers and dealers
– Continuous Service Improvements
Financial Plan
• Cash inflow is the lifeblood of the business. Without a cash flow statement, it may be
difficult to have an accurate picture of a company’s performance. It provides better
Performance Indicators than profit and loss statements. The company cash flow for the first
year shows positive values that indicates stable business flow operations and sound
operation performance.

• Break-even analysis entails the calculation and examination of the margin of safety for an
entity based on the revenues collected and associated costs. Conducting a breakeven
analysis is a critical step for every business to determine what sales volume is necessary to
cover costs. As service industry, we do not have cost of goods, The break even analysis
shows that the business should generate at least sales with total amount of $15,465 for the
first year to cover the fixed cost.
 “Goals without plan are just Wishes”

THANK YOU

ESMS is the second to none Energy-Secure Firewall