Auditing in Computer Environment System Chapter 1 by James Hall

Introduction to
Visual Communications
PART 2: Desktop Publishing
TGJ 2OI
BLUEVALE COLLEGIATE INSTITUTE
3 Part 2 - Introduction to Dtp.ppt

Intro to Desktop Publishing
Desktop Publishing is . . . .
 the use of computer-based software
and equipment to produce publication
materials (includes use of graphics and
text)
vs. Traditional Publishing . . . .

 DTP features equipment small enough to fit
on a desk (hence the name), yet capable of
producing very high quality, inexpensive
documents
 Once created by professional designers using
very sophisticated equipment (tended to be
very expensive)
 Now computer users can produce similar
professional materials
Important Considerations:
 Content: info to convey to readers (what
document says)
 Character: mood created by document
(fun, serious, business-like, etc.)
 Purpose: what action is required by the
reader (buy something, attend meeting, learn,
etc.)
 Form: type of document (newsletter,
brochure, flyer, calendar, business card)
Important Considerations:
 Aesthetics: overall appearance of
document
 Audience: who you intend to have read
your document
 Environment: where document will
appear (on its own, in a magazine, etc.)
Typical Paper Sizes:

 Letter: 8 ½” by 11” (most common)
 Legal: 8 ½” by 14”
 Broadsheet: 11” by 17” (also called

“tabloid”)
Page Layout:
Page Orientation
Vertical Horizontal
(Portrait) (Landscape)
Single Column:
 suitable for smaller
documents/page
sizes (such as
novels, basic books,
etc.)
Multi-column:
 two or more columns
 the larger the sheet of
paper, the greater the
number of columns
required (such as
newspapers)
 makes larger, more
complex documents
easier to read
ALIGNING TEXT . . . .
 There are 4 main ways to align
(justify) text in a document
 They are . . . .
ALIGNING TEXT
Left Justified zxc sdofis dfo v xcoviuoiuf
sdoi sd iu iudy io o dfo s
oiuoi sdfoiuwe fjlv v podi
 text is lined up on left

sdpf p xc p x xp cvpo p
poibpo ic poivp pco vp
df sido b iu dfoiudf
side and is oiuoidupewoi df

sdf sfiosdufosduf spoisyfo
jagged/uneven on right oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o
pd
side sdoiusdofuoiosdfoig ieruoi
uoe oer oiu oiu
 most commonly used

sdoidosdiouos o sdo soi uye
fjl oeiu oiuwoe ohsdlkfhglkj
justification
blkxjcvluope o
ALIGNING TEXT
Right Justified zxc sdofis dfo v xcoviuoiuf
 text is lined up on right

side and is jagged/uneven oiuoidupewoi df

on left side oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o
pd
 good for drawing sdoiusdofuoiosdfoig ieruoi

uoe oer oiu oiu
attention to small
fjl oeiu oiuwoe ohsdlkfhglkj
blkxjcvluope o
sections
ALIGNING TEXT
Centre Justified zxc sdofis dfo v xcoviuoiuf
 text is aligned along its

centre oiuoidupewoi df
oisduf rgiooeo ro eruyi
 excellent for use as titles, wriowu oiweu dlkjs sdvb o

pd
subheadings, etc. sdoiusdofuoiosdfoig ieruoi

uoe oer oiu oiu
 best for short sections of fjl oeiu oiuwoe ohsdlkfhglkj

blkxjcvluope o
text
ALIGNING TEXT
Full Justified zxc sdofis dfo v xcoviuoiuf
 text is lined up on BOTH the left oiuoi sdfoiuwe fjlv v podi
and right margins poibpo ic poivp pco vp
 commonly used in multi-column oiuoidupewoi df
documents (newspapers, magazines, sdf sfiosdufosduf spoisyfo

oisduf rgiooeo ro eruyi
newsletters) wriowu oiweu dlkjs sdvb o
pd
 tends to look cleaner than Left sdoiusdofuoiosdfoig

uoe oer oiu oiu
ieruoi
Justified sdoidosdiouos o sdo soi uye
 irregular spacing between words fjl oeiu oiuwoe ohsdlkfhglkj

blkxjcvluope o
and letters creates full justification
Follow the “Rule of Thirds”

 Based on the principle that the human
eye follows around a visual space in a
regular pattern.
 Try to place objects in a well organized

way on the page, with emphasis on the
“third” points (place important
elements at or near these points).
“Rule of Thirds”
Intersection points
of “third” lines
create specific
points of interest
on a page
Here’s the most

important spot!
The 3 most important elements

of a successful document are:
1. careful writing
2. thoughtful organization
3. effective design
These elements grow out of an

understanding of:
1. Your Audience
2. Your Message (what you want to say)
3. Your Resources (what equipment and

material you can use to produce your
document)
ALWAYS REMEMBER . . . .
 Keep your designs clean and simple!
 Balance white space (30 to 50%) and graphic
elements (contrast elements)
 Vary sizes of objects (visual interest) – bigger is
always more important.
 Try to align each object with another object
somewhere on the page.
 Too much clutter can ruin a good idea and make
your message difficult to understand!
 Your designs should look as good in black and
white as they do in colour!
The DTP Design Process:

1. Clarify your purpose
2. Know your audience
3. Gather ideas and material
4. Plan your document (rough designs)
5. Layout your publication
6. Choose the right paper (for printing)
7. Put it all together
For Homework . . . .
 Find 2 samples of desktop publishing
(1 good, 1 bad)
 Look in magazines for samples
 Refer to fonts, layout, etc. as reasons
for effectiveness
 Write approx. 1 paragraph analysis
per sample

Auditing in Computer Environment System Chapter 1 by James Hall

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Auditing in Computer Environment System Chapter 1 by James Hall

Загружено:

Авторское право:

Доступные форматы

Introduction to

3 Part 2 - Introduction to Dtp.ppt

vs. Traditional Publishing . . . .

Typical Paper Sizes:

 Broadsheet: 11” by 17” (also called

 text is lined up on left

side and is oiuoidupewoi df

jagged/uneven on right oisduf rgiooeo ro eruyi

 most commonly used

 text is lined up on right

side and is jagged/uneven oiuoidupewoi df

on left side oisduf rgiooeo ro eruyi

 good for drawing sdoiusdofuoiosdfoig ieruoi

 text is aligned along its

 excellent for use as titles, wriowu oiweu dlkjs sdvb o

subheadings, etc. sdoiusdofuoiosdfoig ieruoi

 best for short sections of fjl oeiu oiuwoe ohsdlkfhglkj

documents (newspapers, magazines, sdf sfiosdufosduf spoisyfo

 tends to look cleaner than Left sdoiusdofuoiosdfoig

Justified sdoidosdiouos o sdo soi uye

 irregular spacing between words fjl oeiu oiuwoe ohsdlkfhglkj

Follow the “Rule of Thirds”

 Try to place objects in a well organized

Here’s the most

The 3 most important elements

These elements grow out of an

2. Your Message (what you want to say)

3. Your Resources (what equipment and

The DTP Design Process:

Вам также может понравиться