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Czinkota,
Georgetown University, LLkka A.
Ronkainen, Georgetown University)
Applied Marketing
-Spring 08
1
Imported/Smuggled goods we buy/use/consume
every day, every week, every month etc.? goods
and services – movies also!
International logistics
Small business mindset – following slide
Political and economic instability
Increased competition
6. Cultural
7. Socioeconomic, and
8. Legal/Political environments
Different in different countries & within the
same country.
Challenge:
Prospective Target
Countries
Dual Diversification
Focus on most segments in most markets
Used by large consumer-products
companies
Domestic
Focus