INTEGRATION OF PUBLIC

POLICIES ON
z
CORPORATE SOCIAL
RESPONSIBILITY
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INTEGRATING DOFFERENT
APPROACHES OF GOVERNMENT
ACTION ON CSR

1. FIRST APPROACH

2. SECOND APPROACH

3. THIRD APPROACH
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FIRST APPROACH

 Deals with the terms and instruments

used by governments in their initiatives
to promote CSR.
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SECOND APPROACH

 Deals with players and contexts.

 Players involved to promote CSR in a

globalized world.

 Incorporates the analysis of milieu, the

cultural context and the socioeconomic
tradition of the country
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THIRD APPROACH

 Deals with the relational and strategic aspects

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THREE DISTINCT STAGES OF
ANALYTICAL FRAMEWORK

 Stage 1: Applying the CSR matrix to

government action

 Stage 2: Applying the relational governance

approach to the analysis of CSR public
policies

 Stage 3: Developing the analysis model for

government profiles of CSR
 3.3 STAGE 2: Applying the
Relational Governance
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Approach to the Analysis of
CSR Public Policies
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Relational Model by Mendoza(1991-1996)

 The concept of ‘relational state’ wants to

focus on the new role f the state in advanced
societies in confronting the crisis of the
welfare state in the face of globalization and
the internalization of the economy
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Co-responsibility

 Existence of common objectives

 Assuming specific responsibilities for their

attainment

 Effective articulation of the responsibilities

taken on by each party
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 This means generating attitudes and
mechanisms of dialogue, cooperation and
partnership between public administration and a
participative society chiefly through associations
and NGOs.

 It is a matter of applying the principle of

subsidiarity to the new public service
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Joint Projects

 Two parties reach an agreement on the

objective to pursue, contribute resources to
that end, and therefore assume responsibility
for the outcome
 zThe areas of intersection between sectors
require collaboration initiatives and shared
projects.

 This co-responsibility takes the form of joint

projects between the state, civil society and the
private sector with the appearance of shared
areas of dialogue, PPP (public-private
partnership) projects and conflict resolution
networks
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Areas of Responsibility in the Relational
State

State

Co-responsibilty
Civil
Business
Society
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Four Areas

 CSR in Public Administration

 CSR in Administration-Business Sector

Relationship

 CSR in Administration-Society Relationship

 Relational CSR
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Relational Model for Analysis of Public
Policies on CSR

Government

Civil
Business
Society
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CSR Public Policies
Integration of public policies on CSR

Public Administration and CSR

Administration Company Society Relational

Public Policies
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How does the relational model overcome the
legislation versus voluntary compliance
dichotomy
1. Legislation on CSR can only cover a very narrow
range of the spectrum of possible policies

2. Dichotomy between legislation and voluntary

compliance is overcome when we observer that the
regulations on CSR that can affect companies in
the present economic framework come not only
from governments but also other agents

3. Self regulation may appear as a result of

agreements among the various players without the
taking the form of legislation
 DEVELOPING THE ANALYTICAL FRAMEWORK
FOR GOVERNMENT PROFILES OF CSR
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Stage 3:
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 The profiles and models of action adopted by

governments

 Actions and public policies

 The discourses devised by governments on

the concept of CSR, cinsidering the
dissemination, the means and the
organizations used.

 The incorporation of CSR into the

governmental structure.
 z Table 3.2 Index for Analyzing Government
Action on CSR
ISSUE IMPLEMENTATION
1. Government CSR Policy • Vision, objectives, strategies and priorities origin
of the discourse chronological evolution

2. Internal Government CSR Structure • Position of political figure

• Organizational structure centralized od
decentralized
3. CSR Responsibility at different levels of • Cross-cutting policies
government • Regional/decentralized government
• Local government
4. Scope of CSR policy • Domestic vs. International
• Cross-sector or Sector-oriented.
• Centralized or decentralized
5. CSR role of other organizations • Government agencies
• Intermediary organizations
• Multi-stakeholder organizations
• International organizations
6. Players
7. Environmental cintext (Socioeconomic, Political
tradition)
8. Welfare state evolution
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 CSR in the public administration

 CSR in the government-business relationship

 CSR in the government-society relationship

 CSR in the government-business-society

interrelationship (relational CSR)
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 The debate on the themes and instruments

 The debate on which players should

participate

 The debate on how CSR should be

understood
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MODELS OF
CSR PUBLIC
POLICIES IN
EUROPE
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 This model THE
groups PARTNERSHIP MODEL
together the countries of northern
Europe(Denmark, Finland, Netherlands, and
Sweden).

 In these countries with a strong welfare state

tradition, the government have gone from acting as a
protecting state, taking responsibility for social issues
and solving social issues through public and private
partnerships.

 They are countries with a historical tradition of social

negotiation in which the relationship between
government and enterprise has a strong component
of cooperation and fostering the concept of social co-
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THE BUSINESS IN THE COMMUNITY
MODEL
 This model refers to the Anglo-Saxon countries and
the UK.

 In these countries, government action is conceived

more as a facilitating or mediating element.

 The government focuses on supporting private

sectors.

 This model seeks to solve social problems through

CSR policies that involve businesses.
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THE SUSTAINABILITY AND CITIZENSHIP
 This is the model that prevails in continentalMODEL
Europe(Austria, Belgium, France, Germany)

 Initial vision of CSR focuses generically on

encouraging enterprise to play an active role in
policies.

 The countries that follow this model have a long

tradition of social and workers right and trade unions.

 Businesses act in a highly developed legal framework

with a guarantee of social rights, as a driving force for
the social and economical development of their
society.
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THE
 This model refers to the AGORA
Mediterranean MODEL
countries(Greece, Italy, Portugal and Spain).

 It was the action of the European Commission that

drove the government development of CSR in these
countries.

 Most of these governments are currently engaged in

developing and designing public strategies and
policies for CSR.

 It is called Agora because the discussion on the

political application of CSR arises from discussion
processes in which the government invites
companies and other social player to debate on the
 Prieto, Sheena Mae P.

IV-14
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Integration of
public policy on
corporate
social
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3.6 CSR PUBLIC POLICIES AND THE
WELFARE STATE
 In the development of public policies on CSR, the
social, cultural and political context of each
country is of paramount importance.

 An in-depth study of the relationship between

CSR public policy models and welfare state
development models remains to be conducted.

 Getting the right approach to CSR public policies

will in the long run be a fundamental element and
symptoms of the debate on the redefinition of the
welfare state.
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3.7 ATTACHMENT TO THE
 Classification of Government Policies
GOVERNMENT PROFILE ON CSR
and programs according to the relational
approach
 Towards the supplier

 Towards the owners and other providers of

capital
 Towards the Local and National
government
 Towards society in General
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The businessmen and the code
 Importance of the key role of the
businessman and the professional
manager in the success of all endeavours.
 The entrepreneur and the managers are
the prime movers of development.
 The code recognizes that ultimately, all
business is essentially an expression of
human relationships.
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Using the code
 3 STEPS ON USING THE CODE:

 First step- Examination, Understanding and

Acceptance of the Code by the policy makers in
the enterprise.
 Second step- Development by policy makers of
detailed guidelines and policies for use by their
employees.
 Third step- involves an evaluation and regular
audit of the implementation of the code and the
attendant set of specific policies and guidelines.
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THANK YOU!